Synthetic Audience for Marketing

Challenge

Marketing teams face critical limitations with traditional consumer research
-Slow and costly: Focus groups take weeks and cost thousands per study

• Limited scale: Testing multiple concepts becomes prohibitively expensive
• Data-constrained: Privacy regulations and cookie deprecation have created a behavioral data deficit
• Inflexible: Difficulty rapidly iterating in fast-moving markets

Solution

Powered by Amazon Nova Pro on Amazon Bedrock, the solution generates synthetic audiences with realistic behavioural patterns and psychographic profiles in minutes- through conversational interface. Personas are both statistically valid and strategically actionable.

Key Capabilities

• Audience Generation : Define target characteristics in natural langauge , generate from 10 to 10,000 personas on demand
• Interactive Research: Conduct Q&A sessions, A/B test campaigns, and explore messaging resonance across segments
• Advanced Analytics and Visualisation: Automated clustering, diversity KPIs, attention heatmaps, and engagement scoring
• Privacy Compliance: Zero risk of PII exposure or GDPR/CCPA violations