Sold by: Data Reply UK
The Synthetic Persona Generation Platform (SPGP) enables the creation of statistically valid, AI-generated customer profiles for market research, audience segmentation, and campaign testing accelerating time to market and increasing ROI on marketing spend
Overview
By combining intelligent demographic modelling powered by Amazon Nova Pro on AWS Bedrock, the SPGP enables marketers in any organisation to produce personas with realistic behavioural patterns, psychographic profiles, and decision-making characteristics in minutes The solution offers two complimentary approaches:
- Custom Audience Generation
Define target audience characteristics or segments, campaign objectives- the platform generates personas that match your specifications (no customer data required). Its ideal for new product launches, market expansion, privacy-conscious organisations 2. CRM-Seeded Generation Import existing CRM records to seed persona generation with your existing customer characteristics to mirror your real customer base while protecting individual privacy The SPGP delivers a number of powerful capabilities via a conversational chat interface enabling marketers to • Understand generated audiences through intuitive visualizations - e.g. segments based on personality traits, values, and behaviours (automated clustering), show diversity KPIs, etc • Engage with generated audiences through dynamic, conversational interfaces for market research, Q&A, campaign scenario (A/B) testing etc • Analyse how viewers would perceive your campaign assets- e.g. generate ‘attention heatmaps' and scoring • Improve campaign assets with brand-aware recommendations, etc • Organize and leverage your generated audiences for future campaigns
Highlights
- Real-World Alignment: Combines data-driven demographic accuracy with AI-generated storytelling for personas that are both statistically valid and contextually rich; Benchmarked at 70% accuracy against GlobalWebIndex Data
- Scale on Demand: Generate from a handful to thousands of personas in minutes for A/B testing, market sizing, and segmentation studies
- Compliance-Ready: Privacy-first approach ensures generated personas contain no linkage to real individuals
Details
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Delivery method
Deployed on AWS
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