Sold by: Acxiom
Deployed on AWS
Spain Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic portraits of neighborhoods across Spain. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Spain Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Spain Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 42 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adult age, educational attainment, movers, tenure, property size, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Spain Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘Census Tract’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the census tract level, representing no fewer than 100 individuals per geography aggregated. File contains data for 35,880 census tracts.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Spain Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $12,675.00 |
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). You buy access to the consumer segmentation data under a contract arrangement. Pricing follows the number of units you subscribe to, rather than usage or instance size. There are no separate tiers, add-ons, or size options to choose from. The dataset provides consumer segmentation for Spain at the census tract level. Because only one dimension applies, your cost scales directly with the access units you commit to under the contract term.
Top-of-mind questions for buyers
A unit represents your granted access to the Spain consumer segmentation dataset under the contract. It maps to subscription access rather than a physical resource, server, or user seat. The number of units you commit to determines your access level, not usage volume or query counts.
No. This dimension charges for access units under the contract, not usage. Your cost stays fixed to the units you subscribe to. Querying or analyzing the segmentation data more often does not add charges, since billing is not usage-based or metered by activity.
The dataset provides consumer segmentation for Spain at the census tract level. It draws on demographic, household, and segmentation intelligence that supports planning, targeting, and personalization. This detail helps you decide whether the geographic granularity fits your marketing needs before committing to access units.
www.acxiom.com
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Spain Consumer Segmentation - Census Tract | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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