Sold by: Daemon
Daemon's retail observability solution correlates AWS application performance with business KPIs like conversion and checkout to protect revenue during peak trading.
Overview
Protect Retail Revenue With Business-Linked Observability
Retail Revenue Resilience & Observability for AWS helps enterprise retailers protect revenue during peak trading periods by connecting application performance, infrastructure health, and customer experience directly to business outcomes. Rather than monitoring systems in isolation, the solution correlates technical telemetry with commercial KPIs such as conversion rate, checkout completion, revenue per session, and operational resilience.
Built for AWS Cloud-Native Retail Environments
The solution integrates with AWS services including Amazon ECS, AWS Fargate, Amazon CloudWatch, and Amazon Bedrock alongside the New Relic Intelligent Observability Platform. AI-assisted investigation powered by Amazon Bedrock accelerates root cause analysis, enabling engineering teams to reduce Mean Time to Resolution (MTTR) while improving customer experience and operational efficiency.
Engagement Phases and Deliverables
Daemon delivers this solution as a structured professional services engagement with clear phases:
Discovery and Assessment - Architecture review, observability maturity assessment, and identification of critical business KPIs to instrument. Deliverable: Scoping document and instrumentation plan.
- Implementation - Deployment of New Relic agents, configuration of AWS integrations (ECS, Fargate, CloudWatch), and creation of business-KPI-correlated dashboards. Deliverable: Configured observability workspace with retail-specific dashboards and alerting. Hypercare and Optimisation - Guided peak trading readiness validation, runbook creation, and operational handoff. Deliverable: Operational runbooks, alert tuning documentation, and team enablement sessions.
Prerequisites
To engage with this solution, buyers should have:
- Active AWS account with workloads running on Amazon ECS, AWS Fargate, or equivalent compute services
- Existing or new New Relic licensing (Daemon can advise on appropriate tier)
- At least one engineering resource available for collaboration during implementation
- Defined business KPIs (e.g., conversion rate, checkout success rate) that the team wishes to correlate with technical performance
Scope Boundaries
The engagement covers instrumentation and dashboard configuration for agreed workloads within a single AWS account or organisation. Custom application code changes, third-party platform integrations outside AWS and New Relic, and ongoing managed services beyond the hypercare period are out of scope unless separately agreed.
Data Handling and Security
Telemetry data is collected within the customer's AWS environment and transmitted to New Relic's platform in accordance with New Relic's security and compliance posture. Daemon consultants access customer environments under agreed access controls and do not retain customer data beyond the engagement period. Customers maintain full ownership of all dashboards, configurations, and runbooks delivered.
Why Daemon
Daemon combines deep retail transformation expertise with AWS and New Relic technical capability. The solution is delivered as a repeatable implementation framework refined through real retail engagements, helping organisations improve digital resilience, optimise AWS workloads, and maximise the value of their AWS investment through AWS Marketplace procurement.
Get Started
Request a Retail Resilience Discovery Call to assess your observability maturity and scope a tailored engagement for your next peak trading period.
Highlights
- Protect retail revenue by correlating AWS application performance with business KPIs including conversion rate, checkout completion, and revenue per session. The solution uses pre-configured retail dashboards that connect technical telemetry from Amazon ECS, AWS Fargate, and CloudWatch directly to commercial outcomes, enabling teams to detect revenue-impacting issues before customers are affected during peak trading periods.
- Accelerate incident detection and resolution using AI-assisted observability powered by Amazon Bedrock and New Relic to reduce Mean Time to Resolution (MTTR) during critical peak trading events. Engineering teams gain automated root cause analysis that correlates infrastructure anomalies with business impact, prioritising issues by revenue risk rather than technical severity alone.
- Delivered as a structured professional services engagement by Daemon's retail transformation specialists, the solution includes a discovery assessment, instrumentation and dashboard implementation, and hypercare optimisation phase. Buyers receive configured observability workspaces, operational runbooks, and team enablement - providing a repeatable framework for ongoing peak trading resilience on AWS.
Details
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Delivery method
Deployed on AWS
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Support
Vendor support
Support Overview
Daemon provides implementation support, onboarding, technical guidance, and ongoing optimisation for Retail Revenue Resilience & Observability for AWS. New customers will also get access to New Relic platform support as part of the program.
Engagement Delivery
The engagement follows a structured delivery model:
Discovery and Scoping - Initial assessment of your AWS environment, observability maturity, and business KPI requirements. Daemon assigns a dedicated solution specialist as your primary point of contact. Implementation - Hands-on deployment of instrumentation, dashboard configuration, and integration setup. Your team should provide one engineering lead available for collaboration sessions. Hypercare - Post-deployment support period covering alert tuning, runbook validation, and peak trading readiness checks.
Buyer Responsibilities
Customers are expected to provide AWS account access for instrumentation deployment, assign at least one engineering resource for collaboration during implementation, and share relevant business KPI definitions for dashboard configuration.
Handoff Artifacts
At engagement completion, Daemon delivers configured New Relic workspaces, operational runbooks, alerting configurations, and enablement documentation to the customer's engineering or SRE team.
Getting Help
Email: support@dae.mn Phone: +44 (0) 800 0463987
Next Steps
To begin, request a Retail Resilience Discovery Call to scope your engagement and assess readiness for your next peak trading period.