Anna is an Agentic AI platform purpose-built for contact center intelligence that analyzes 100% of voice, chat, and email interactions at enterprise scale. Powered by AnnaEq - a proprietary Specialized Language Model trained on 30 years of customer experience research and over 200 million human-scored evaluations-Anna delivers automated quality assurance, AI-powered CSAT and NPS prediction, emotional trajectory analysis, and behavioral coaching without sampling. Six integrated products (Ask Anna, Insight, Satisfy, Develop, Evaluate & Remediate, and Discover) identify the precise human behaviors and emotions that drive cost reduction, revenue growth, customer retention, and regulatory compliance across your entire operation.
Anna is an Agentic AI platform purpose-built for contact center intelligence, delivering 100% automated quality assurance, predictive customer satisfaction, and behavioral coaching at enterprise scale. Powered by 200+ pretrained AI models and a proprietary Specialized Language Model (AnnaEq) trained on 30 years of customer experience research and over 200 million human-scored data points, Anna analyzes every interaction across voice, chat, and email channels - not a sample. She identifies the precise behaviors and emotions that drive measurable business outcomes: cost reduction, revenue growth, customer retention, and regulatory compliance. Designed for enterprise contact centers processing millions of interactions monthly across BPOs, financial services, healthcare, insurance, and telecommunications, Anna replaces fragmented point solutions with a unified intelligence layer.
The platform includes six integrated products. Ask Anna is a conversational research interface that lets users query 30 years of behavioral intelligence through natural language. Insight is a data visualization and 100% Auto QA engine that generates the analytical output of over 15,000 QA professionals per hour, providing visibility into resolution rates, contact duration, customer delight, and agent-level performance. Satisfy predicts CSAT and NPS at the question level - not just overall scores - using emotional intelligence on 100% of interactions, eliminating the need for costly customer surveys. Develop identifies who needs coaching, which behaviors to target, and delivers improvement plans with the right techniques and follow-up cadence. Evaluate & Remediate monitors 56+ compliance-specific attributes across every interaction, scaling from simple adherence checks to complex regulatory requirements. Discover uses the full power of AnnaEq to surface the interactions that matter most through advanced concept targeting, behavioral population filtering, and trend analysis.
Anna's intelligence goes far beyond keyword matching or simple sentiment analysis. Using REACT architecture (Reasoning and Acting), Anna reasons about conversational context, tracks 28 distinct emotions across a proprietary -10 to +10 Service Scale®, and maps each customer's full emotional trajectory from first word to final outcome. This emotional arc analysis automatically classifies interactions into actionable patterns - recovery calls, failed recoveries, positive momentum, volatile calls, and vulnerable customer flags - enabling targeted coaching, smarter QA, and predictive analytics that surveys alone cannot match. Every behavior model in production achieves a minimum 85% F1 score, exceeding the 70% industry standard, with demographic parity validated across onshore and offshore populations to ensure fair, unbiased scoring for all agents.
Built natively on AWS, Anna operates entirely within private VPC boundaries using Amazon Bedrock via PrivateLink and Amazon SageMaker endpoints with zero public internet exposure. All customer data is redacted and sanitized before any model processes content, with PII and PHI automatically detected and removed. Customer data is never used for model training. The platform supports multiple languages and deploys using blue-green and canary strategies with automated rollback for enterprise-grade reliability. Organizations leveraging Anna have achieved transformative results: $10M+ in savings from AHT reduction, 84% increases in cross-sell offer rates, 26% improvement in sales conversion, resolution rates reaching 89%, and $55M in incremental revenue within seven months.
Highlights
Interaction Intelligence & Predictive Analytics - 100% automated evaluation of customer interactions using behavioral AI models that predict CSAT, identify compliance risk, and surface coaching opportunities in real time.
Enterprise Coaching & Agent Development - Outcome-driven coaching workflows powered by predictive behavioral modeling, including Focus Behavior dashboards and an Interaction Assistant that refines how agents (human and agentic) communicate.
Automated Compliance & QA at Scale - Replaces sampled QA with full-coverage compliance monitoring, alert-driven remediation workflows, and human-in-the-loop validation.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This package organizes pricing into four KB Package tiers plus separate add-on blocks. The KB Package tiers—Starter Kit, Small, Medium, and Large—scale by licensed minutes per month, from 125,000 up to unlimited, and include set counts of Analytics and Coaching licenses. If you exceed your plan, Interaction Processing bills per minute. You can expand capacity through Analytics Blocks (5, 25, or 100 licenses) and Coaching Blocks (15, 50, or 100 licenses), each priced monthly by license count. A one-time Program Setup fee applies to begin.
Top-of-mind questions for buyers
What does one licensed minute mean, and how are minutes counted toward my monthly allowance?
A licensed minute measures the time of a customer interaction Anna processes, such as a call, chat, or text. Each KB Package includes a monthly pool of these minutes. The platform assesses every interaction automatically, so processing time counts against your allowance as interactions flow in.
What happens if my interactions exceed my KB Package's monthly licensed minutes?
The three capped tiers—Starter Kit, Small, and Medium—include fixed monthly minute pools. If you pass that limit, Interaction Processing bills each extra minute separately. The Large tier includes unlimited minutes, so no per-minute overage applies there. Overage charges add to your base package cost.
How do the Analytics and Coaching Blocks relate to the licenses already included in my KB Package?
Each KB Package includes a set number of Analytics and Coaching licenses. To add capacity beyond those counts, you buy Analytics Blocks of 5, 25, or 100 licenses, or Coaching Blocks of 15, 50, or 100. Each block bills monthly and stacks on your package.
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Vendor refund policy
Public offer subscriptions may be cancelled for a full refund within 48 hours of purchase. Private offer refunds and service credits are available as specified in the applicable Order Form and Master Services Agreement. All other fees are non-refundable. Refunds for amounts billed through AWS Marketplace are processed by AWS. Direct refund requests to support@annacx.com or by mail to Anna, LLC, 200 Westside Square, Huntsville, AL 35806, Attn: Billing.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Anna provides dedicated, white-glove customer support for all AWS Marketplace buyers. Every engagement begins with a structured onboarding and implementation process led by our Client Integration team. Ongoing support includes a dedicated Customer Success Manager, access to the Ask Anna conversational AI interface for real-time platform guidance, continuous model monitoring with automated drift detection and retraining, and regular business reviews with actionable performance insights.
Technical support is available at [support@annacx.com]. A technical support specialist will respond to any technical questions or issues within one business day.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Anna is an Agentic AI platform purpose-built for contact center intelligence that analyzes 100% of voice, chat, and email interactions at enterprise scale. Powered by AnnaEq - a proprietary Specialized Language Model trained on 30 years of customer experience research and over 200 million human-scored evaluations-Anna delivers automated quality assurance, AI-powered CSAT and NPS prediction, emotional trajectory analysis, and behavioral coaching without sampling. Six integrated products (Ask Anna, Insight, Satisfy, Develop, Evaluate & Remediate, and Discover) identify the precise human behaviors and emotions that drive cost reduction, revenue growth, customer retention, and regulatory compliance across your entire operation.
This data package contains information on Structured Product Labeling (SPL) Terminology for SPL validation procedures and information on performing SPL validations.
Full-featured AWS support plan for scaling teams with production-ready workloads. Supports Kubernetes, container orchestration, disaster recovery, and workload migration.
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