The Household by Status Data classifies all German households by 7 status categories. It is based on various status relevant data from official sources and combines information about income, education, occupation, housing, car ownership and other status relevant features into one single attribute. Status provides information that is relevant for a wide scope of behavior. It helps to understand market potentials and to manage site locations as well as marketing activities and is in accord with the very strict German privacy law. If you are looking for data that is customized to your use case or can be used for consulting or media planning purposes, please visit Acxiom  or contact us.

QUICK FACTS

Acxiom data for Germany:

• Ideal for neighborhood-level analysis and trending.
• Optimizes strategic planning of site location, sales expectation and conquering markets by providing you with reliable market potentials.
• Can be enhanced to client-, prospect- or other consumer-files and used to analyze client structure or find look-a-likes.
• Provides distributions of statistics that are important to understand markets and consumers and highly relevant for a wide range of behavior.
• Based on reliable official statistics.
• Easily integrates into most systems for mapping and analysis.
• Given the fact that population data is disaggregated from official statistics using valid granular data and proven multivariate procedures, they are reliable estimates of counts and in accordance with the strict German privacy law (GDPR). Being estimates, population related data contains decimals.

Geographic Level of Aggregation

Anonymous statistical data based on official sources is displayed at the German postcode. File contains data for all 8,000 plus German postcodes with an average of slightly over 10000 persons. Via the widely used postcode, it is easy to include your own data on that level into the analysis and to make results operationable.

Fields

Household by Status Data Germany Geo files include the following fields:

• Postcode
• Households in total (counts)
• Households in social status class very low (counts)
• Households in social status class low (counts)
• Households in social status class rather low (counts)
• Households in social status class intermediate (counts)
• Households in social status class rather high (counts)
• Households in social status class high (counts)
• Households in social status class very high (counts)

Update Frequency

Data refreshments are available on an annual basis and not included in this offer. If you are interested in automatic updates, please visit Acxiom  or contact us. The data is licensed for one year starting with the approval of the data request. It must be deleted after 12 months and a confirmation of the data deletion must be sent to AcxiomAWS_DE@acxiom.com.

Permitted Uses

See Acxiom’s Data Use Agreement. The data is licensed for internal use only by the customer. The customer may not publish the data in any form, in whole or in part, or to third parties. This also applies to other companies in the same company or affiliates. A disclosure or publication of data is permitted only with explicit approval by Acxiom. Licensed data from Acxiom may not be used by the client to create new data products for reselling purposes. Nor may any results that are calculated based on Acxiom data or geometries (e.g. optimized outdoor locations) be used by or for end clients without consultation of Acxiom. Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.

About the Data Vendor

Acxiom provides the data and technology foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use with over 55 years of experience, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Leading companies, agencies and partners use and trust Acxiom data products to get usable insights, intelligent marketing campaigns and successful business outcomes. The data being provided is in compliance with the highest standards of consumer respect and privacy in the market, anonymized and cannot be used to re-identify individuals. For more information on this, or other Acxiom data products for the German market, please visit Acxiom  or contact us.

Article No. DEGSP0002F