
Overview
Description
Verisk Marketing Solution’s (formerly Infutor) Digital Crosswalk solution uses anonymous digital identities such as hashed emails, Mobile Ad IDs (MAIDs), and IP Addresses to provide additional anonymous digital identity markers for the consumer. By cross-device linking at the individual and household level, you’ll ensure minimal ad duplication to maximize efficiencies for increased ROI. Digital Crosswalk’s cross-device linking also facilitates retargeting efforts so you can build consistent messaging from one mobile device to another.
Terms
This offer allows for up to 100,000 queries per month. Any overage will be billed the following month as a Private Offer through AWS Data Exchange at $10.00 per thousand transactions.
This API can receive 1 Hashed Email, 1 IP Address, 1 MAID or any combination of these markers as input. It then matches that input against Verisk’s digital identity graph and returns up to 10 additional Hashed Emails, up to 10 IP Address, and up to 10 MAIDs that are linked to the consumer identified by the input signals. The trial version allows for up to 100,000 queries per month.
- Read more about Digital Crosswalk: Digital Crosswalk Overview
Use Cases
Outbound: Expand Reach by Accessing Additional Identity Signals
Outbound:: Minimize Ad Duplication
Retargeting: Build Consistent Messaging from One Device to Another
Achieve Higher Conversion Rates and ROI while Prioritizing the Protection of Anonymity
Need Help?
- If you have questions about our products, contact us at partners@infutor.com
About Verisk Marketing Solutions
Verisk Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK) that provides data solutions to marketers, was formed in 2022 through the integration of Infutor, Jornaya, and Contact State. Combining identity resolution and consumer intelligence solutions with unique insights into in-market behaviors and the highest standards in the industry for data security and privacy, Verisk Marketing Solutions provides differentiated value as a key data partner to CMOs, marketing teams, and publishers. For more information, please visit verisk.com/verisk-marketing-solutions
Support contact email address
Support contact URL
Refund policy
Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com
Details
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Pricing
Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $1,000.00 |
Vendor refund policy
Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Infutor Digital Crosswalk API | Last 1 revisions | All future revisions | Not included | Not included |
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