Credit Identity Elements™

As businesses navigate the complex world of consumer data, identity resolution is crucial for sustained growth and risk mitigation. Companies need access to trustworthy and dependable consumer identity information to make informed decisions. Businesses face tough daily questions, such as "Is this consumer really who they claim to be?" and "Do we have the most up-to-date information on all our customers?"

Credit Identity Elements helps you maintain constancy and increase the accuracy of identity verification efforts for your business and the businesses you serve. Leverage trusted, valuable identity data from direct-sourced datasets - including the Equifax credit file, inquiry information, specialty finance, and commercial firmographics. Gain a more holistic consumer view by combining the breadth of credit file data with the recency of consumer-initiated transactions (more than 300M credit identities from Equifax, plus 150+M monthly hard and soft credit inquiries). A single trusted data partner provides efficiencies, speed and easier integration with your applications and processes.

The power of Credit Identity Elements is based on five key areas:

• Diverse data from multiple sources
• Coverage across time and different furnishers
• Completeness that provides the full story
• Consistency in format and data points
• Freshness that ensures up-to-date information

Credit Identity Elements from Equifax stands apart due to the availability of unique sources of incremental identity data - any of which can be purchased independently or combined with our core credit file sourced identity data for more robust identity resolution. These include::

Specialty finance loans:

• ~ 80M transactions annually from short-term loans, lease-to-own, and installment loans, many of which do not -appear in the traditional credit file
• Phone number, email address and drivers license data marts: ~450M unique phone number / identity combinations, 535M+ emails for 210M+ unique individuals, and 200M+ drivers license numbers on 143M individuals
• GenZ: ~25M consumers (ages 18+) with ~3M new addresses, 650K+ new phone numbers, and 12M+ new email addresses
• Commercial firmographics and hierarchy: Business demographic and firmographic information on 185M businesses globally including legal entity names, DBAs, address(es), corporations, and contacts

Business Needs:

Usage is regulated by the Gramm-Leach Bliley Act (GLB) only for permissible purposes or other appropriate uses, including:

• Identity verification: Support know-your-customer efforts through consumer location and fraud mitigation efforts. Helps confirm if you should do business with an individual, ensures current contact information, and supports verification during new account openings.
• Fraud mitigation: Discover potential payment fraud and uncover discrepancies and suspicious activities across new account origination and takeover.
• Data validation & linking: Resolves consumer identity across datasets and facilitates a unified view of customers. Validates, updates, refreshes data and links disparate data sources (key & link) while leveraging frequent updates and deep historical coverage. .
• Skip-trace & locate: Use the best-known address to help find persons of interest to aid in consumer collections or recovery efforts and support law enforcement and criminal due diligence efforts.
• Commercial applications: Identify, verify, and monitor prospective and existing commercial clients, verify businesses and guarantors in new account openings to support database management, or reduce fraud through real-time lookup of companies during onboarding.