WorldView global Demographic, Income, Expenditure, Segmentation & POI's

Experian WorldView provides key geo-level demographic attributes for 250 by 250 meter grids which cover the globe. WorldView includes Geo-demographic, Disposable income, Consumer expenditure, Segmentation and Points of interest (POI) data. This in turn provides immediate access to insights to help you make effective global location planning decisions and run marketing campaigns across multiple countries.

Utilising the latest satellite remote location technology, aggregated global data and machine learning algorithms, Experian has created a consistent means by which locations across the globe can be understood. Data is available from a single source and Experian has provided location, market and customer insights support for over 20 years.

Make informed decisions in international markets, by accessing a set of consistent data packs including; Aggregated Socio-demographics, WorldView Segments, Consumer Expenditure and Points of interest for geographic locations across over 90 countries. This includes data for Argentina, Australia, Brazil, Canada, China, India, Indonesia, Japan, Republic of Korea, Mexico, Russia, Saudi Arabia, South Africa, Turkey, the United Kingdom, the United States, and the European Union - Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

• Benchmark performance across all locations • Analyse catchments at the most granular level • Understand your customers consistently and visualise data • Optimise product distribution • Identify new business opportunities worldwide and new territories to expand your business proposition • Better understand your customers with greater insights • Plan and advertise globally • Build the right strategies for sustainability as well as growth • Develop effective marketing strategies • Identify areas where there is untapped demand

Instructions: Provide metadata of your data using a table. Examples include but are not limited to:

Key data points include: • Country Code • Grid Code • Administrative Area • Population Total • Households Total • Male Population • Female Population • Population by Age (15-Year Bands) • Population by Age and Gender (15-Year Bands) • Unemployed Population (Selected Countries) • Disposable Income • Disposable Income Per Capita • WorldView Segments • Consumer Expenditure • Points of Interest

• [Sample Data Set] (https://aws.amazon.com/marketplace/pp/prodview-h4aicgmaiq4l6?sr=0-1&ref_=beagle&applicationId=AWSMPContessa#offers )

Per country pricing is available in the WorldView country entries e.g. WorldView Mexico. For multi-country and multi-pack discounts please contact: aws_targeting@experian.com 

The datasets contain no personally identifiable information (PII) and are compliant with GDPR.

• If you have questions about our products, contact us using the support information below. aws_targeting@experian.com 

Our pioneering combination of data and advanced analytics can help you reveal actionable insights enabling decisive actions in the moments that matter, whether you're planning a highly impactful marketing campaign, using our data for powerful analytics to inform critical business decisions, or creating location optimisation strategies. Our focus on innovation makes sure your business always has access to the tools you need to stay ahead.