The data on Sociodemographic Population Germany provides information that is relevant for a wide scope of behavior. It helps to understand market potentials and to manage site locations as well as marketing activities. This very precise data is derived from official statistics and shows the number of persons at their main residence differentiated by

• Gender
• 17 age brackets
• Marital status
• Education

Data is in accord with the very strict German privacy law. It is sourced from population registers of cities on the level of statistical areas within cities and from the Mikrozensus and refined to the level of KGS14PLZ. If you are looking for data that is customized to your use case or can be used for consulting or media planning purposes, please visit Acxiom  or contact us.

QUICK FACTS

Acxiom data for Germany:

• Ideal for neighborhood-level analysis and trending.
• Optimizes strategic planning of site location, sales expectation and conquering markets by providing you with reliable market potentials.
• Can be enhanced to client-, prospect- or other consumer-files and used to analyze client structure or find look-a-likes.
• Provides distributions of statistics that are important to understand markets and consumers and highly relevant for a wide range of behavior.
• Based on reliable official statistics.
• Easily integrates into most systems for mapping and analysis.
• Given the fact that population data is disaggregated from official statistics using valid granular data and proven multivariate procedures, they are reliable estimates of counts and in accordance with the strict German privacy law (GDPR). Being estimates, population related data contains decimals.

Geographic Level of Aggregation

Anonymous statistical data is disaggregated to the Acxiom standard marketing areas for Germany, with no fewer than 4 households per geography. File contains data for more than 100,000 marketing areas. The marketing area level combines the German postcode, which is not very granular, with the official statistical areas that communities use for their internal planning processes and their statistical publications. If applicable, this combination is divided further to create homogenous areas with an average number of 400 households. Whereas German postcode contains about 8000 areas with an average of slightly over 10000 persons, the marketing area contains more than 100,000 areas with an average of about 700 persons. Via the postcode, marketing areas make it easy to include your own data on that level into the analysis. Via the official statistical areas it is easy to compare market data with other statistics for Germany.

Fields

Sociodemographic Population Data Germany Geo files include the following fields:

• Marketing area ID
• Marketing area Name
• Postcode the marketing area lies in
• Municipality the marketing area lies in
• Statistical Area the marketing area lies in
• Total population (counts)
• Male population (counts)
• Female population (counts)
• Population 0 to under 3 years (counts)
• Population 3 to under 6 years (counts)
• Population 6 to under 10 years (counts)
• Population 10 to under 15 years (counts)
• Population 15 to under 18 years (counts)
• Population 18 to under 20 years (counts)
• Population 20 to under 25 years (counts)
• Population 25 to under 30 years (counts)
• Population 30 to under 35 years (counts)
• Population 35 to under 40 years(counts)
• Population 40 to under 45 years (counts)
• Population 45 to under 50 years (counts)
• Population 50 to under 55 years (counts)
• Population 55 to under 60 years (counts)
• Population 60 to under 65 years (counts)
• Population 65 to under 75 years (counts)
• Population 75 years and older (counts)
• Percentage of children compared to Germany (index)
• Population 0 to under 18 years (counts)
• Population 18 years and older (counts)
• Population single (counts)
• Population unmarried partnership (counts)
• Population married partnership (counts)
• Population married but separated (counts)
• Population divorced (counts)
• Population widowed (counts)
• Population with basic school (Hauptschule) certificate (percentage)
• Population with secondary school (Realschule) certificate (percentage)
• Population with high school certificate (Abitur) (percentage)
• Population with vocational / technical college degree (percentage)
• Population with college / university degree (percentage)
• Timestamp for basic population data on level of statistical areas (date)
• Source for basic population data on level of statistical areas (classification)

Update Frequency

Data refreshments are available on an annual basis and not included in this offer. If you are interested in automatic updates, please visit Acxiom  or contact us. The data is licensed for one year starting with the approval of the data request. It must be deleted after 12 months and a confirmation of the data deletion must be sent to AcxiomAWS_DE@acxiom.com.

Permitted Uses

See Acxiom’s Data Use Agreement. The data is licensed for internal use only by the customer. The customer may not publish the data in any form, in whole or in part, or to third parties. This also applies to other companies in the same company or affiliates. A disclosure or publication of data is permitted only with explicit approval by Acxiom. Licensed data from Acxiom may not be used by the client to create new data products for reselling purposes. Nor may any results that are calculated based on Acxiom data or geometries (e.g. optimized outdoor locations) be used by or for end clients without consultation of Acxiom. Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.

About the Data Vendor

Acxiom provides the data and technology foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use with over 55 years of experience, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Leading companies, agencies and partners use and trust Acxiom data products to get usable insights, intelligent marketing campaigns and successful business outcomes. The data being provided is in compliance with the highest standards of consumer respect and privacy in the market, anonymized and cannot be used to re-identify individuals. For more information on this, or other Acxiom data products for the German market, please visit Acxiom  or contact us.

Article No. DEGS140009F