Creative Virtual AI & Conversational CX Services

Creative Virtual helps organisations of all sizes, from growing businesses and SMBs to large enterprises, design, implement and optimise AI-powered customer and employee experiences across digital, voice and contact centre environments.

With more than 20 years of specialist conversational AI experience, Creative Virtual combines consulting, conversational design, technology and ongoing optimisation to help organisations move from AI opportunity to production deployment.

AWS Cloud and AI Services Creative Virtual helps organisations extract, orchestrate and operationalise AWS AI capabilities to deliver production-ready conversational AI experiences. Creative Virtual's services can support the design, implementation, integration and optimisation of conversational AI solutions using AWS services across generative AI, contact centre, speech and language, data, integration, and monitoring environments.

These services can include integration with AWS capabilities such as Amazon Bedrock, Amazon Bedrock Knowledge Bases, Amazon Bedrock AgentCore, Amazon Connect, Amazon Q in Connect, Contact Lens for Amazon Connect, AWS Lambda, Amazon OpenSearch Service, Amazon Kendra, Amazon DynamoDB, Amazon Lex V2, Amazon Transcribe, Amazon Polly, Amazon Rekognition, Amazon CloudWatch and AWS X-Ray, as appropriate to the customer's requirements and solution architecture.

Creative Virtual provides an orchestration layer across these capabilities, combining conversation orchestration, intent and journey management, hybrid structured and generative AI, guardrails and governance, knowledge grounding and RAG, API and enterprise integration, human handoff, analytics and optimisation.

What we help organisations do:

AI strategy and opportunity assessment Identify high-value AI use cases, assess customer and employee journeys, define requirements and establish a practical roadmap for implementation.

Conversational CX design and implementation Design and build customer and employee experiences across chat, voice and other conversational channels, integrating AI with existing enterprise systems, AWS services and workflows.

Knowledge and AI optimisation Improve the quality, accuracy and usefulness of AI experiences through knowledge engineering, conversation design, testing, analytics, optimisation and continuous improvement.

Enterprise AI governance Establish controls, guardrails, approval processes and human oversight required to deploy conversational and generative AI responsibly.

Agentic and workflow automation Extend conversational AI beyond information retrieval into multi-step workflows, task execution and integration with enterprise systems and AWS capabilities.

Powered by Creative Virtual's V-Person technology Creative Virtual's services are underpinned by V-Person technology and V-Studio, an enterprise conversational AI orchestration and management platform. V-Studio combines rules, machine learning, generative AI and agentic AI within a governed architecture, allowing organisations to choose the models, integrations, deployment environments and controls appropriate to their requirements.

V-Studio can integrate with AWS services and existing CRM, contact centre, RPA, knowledge and enterprise systems, providing a reusable orchestration layer across conversational AI experiences.

Built for organisations of different sizes Creative Virtual can support organisations at different stages of their AI journey, from SMBs looking to explore a focused use case or proof of value through to large enterprises requiring complex integrations, governance and scalable production deployments. The approach can be tailored to the organisation's needs, existing technology environment and level of AI maturity.

Why Creative Virtual:

• Specialist conversational AI expertise developed over more than 20 years
• AWS-enabled conversational AI services spanning strategy, design, implementation and optimisation
• Flexible engagement from focused AI initiatives through to large-scale enterprise programmes
• Hybrid architecture combining deterministic, ML, generative and agentic AI
• Enterprise security, governance and human oversight
• Flexible cloud, on-premise and hybrid deployment
• Integration with AWS services and existing enterprise and contact centre technology
• Strategy, implementation and optimisation from a single specialist partner