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Backstory Revenue Answers Platform
Reps don't log everything, so CRM data is incomplete and the AI built on it is too. Backstory captures the missing activity and gives executives clarity and GTM teams direct answers on deal risk, forecasts, and rep performance wherever you work.
Reviews (629)
Biotechnology
People.ai Saves Time with Automatic Salesforce Logging
Reviewed on Apr 07, 2026
Review provided by G2
What do you like best about the product?
It is generally easy to use. Also, People.ai eliminates the need for manual data entry in Salesforce which is a huge time saver and improves productivity. The ability to automatically log emails and contacts has proved very useful to my team.
What do you dislike about the product?
The inaccuracies in data interpretation and lack of transparency are my biggest pain points. Also, with AI in general, content is at times low-quality and feels a bit unauthentic and unoriginal. It can take out the creativity aspect.
What problems is the product solving and how is that benefiting you?
The ability to eliminate manual data entry in Salesforce is huge for my team. It is a big time saver and has made us more productive as a whole. Automations also have been tremendously helpful in the productivity department!
Jonathan B.
People.ai Transformed Our Sales Motion with Actionable Insights.
Reviewed on Jan 25, 2026
Review provided by G2
What do you like best about the product?
I've used People.ai across multiple companies, and I can't recommend it enough. The platform has transformed how we manage our sales motion. The insights we gain are invaluable, allowing us to make data-driven decisions that truly impact our bottom line.
The integration with our existing systems was seamless, and the Services team has been brilliant every step of the way. It's clear that People.ai is committed to helping us succeed.
People.ai gives us reliable visibility into sales activity, account engagement, and stakeholder coverage without relying on manual CRM updates. The insights are genuinely usable for coaching and pipeline inspection, and the org/relationship views help teams navigate complex accounts faster. Integration to our existing systems was straightforward, and Customer Success has been super responsive whenever we’ve needed help.
The integration with our existing systems was seamless, and the Services team has been brilliant every step of the way. It's clear that People.ai is committed to helping us succeed.
People.ai gives us reliable visibility into sales activity, account engagement, and stakeholder coverage without relying on manual CRM updates. The insights are genuinely usable for coaching and pipeline inspection, and the org/relationship views help teams navigate complex accounts faster. Integration to our existing systems was straightforward, and Customer Success has been super responsive whenever we’ve needed help.
What do you dislike about the product?
Nothing, but like any revenue intelligence platform, value depends on a good account hierarchy, underlying CRM hygiene and consistent user adoption.
What problems is the product solving and how is that benefiting you?
It reduces the “guesswork” in sales execution by turning activity and engagement data into practical, actionable signals for both reps and managers. We use it to improve pipeline quality, spot coverage gaps across stakeholders, meetings, and relationships, and coach reps with objective inputs rather than anecdotes. The net impact is improved sales performance, more productive coaching conversations, and a more consistent operating rhythm across teams, with less time spent chasing updates or stitching together reports.
Telecommunications
User-Friendly and Easy to Use
Reviewed on Jan 23, 2026
Review provided by G2
What do you like best about the product?
User friendly and intuitive. Great level of information.
What do you dislike about the product?
Haven't really had a downside. So far I'm very happy.
What problems is the product solving and how is that benefiting you?
Helps me manage my partners & opportunities.
Jamie C.
Stellar Partnership and Streamlined Sales Processes
Reviewed on Jan 21, 2026
Review provided by G2
What do you like best about the product?
I value People.ai's stellar customer success team. The CSEs truly integrate into the customer's organization and culture, which drives stronger alignment and influences the product roadmap in meaningful ways. I appreciate the true joint partnerships they create rather than transactional relationships. The experience of rolling out PeopleGlass was almost seamless, layering on top of our CRM. We helped co-create our forecasting module, and the partnership was incredible. Soon, People.ai will integrate into our internal AI assistant that the entire organization will use, not just sales. I recommend People.ai highly and am a big advocate.
What do you dislike about the product?
I do not have anything negative to say about People.ai. We are looking forward to seeing them to continue to grow and scale!
What problems is the product solving and how is that benefiting you?
People.ai improves accountability in account planning, making it a dynamic tool for the entire account team. It streamlines forecasting, reducing management hours and increasing accuracy with SalesAI.
mellacheruvu N.
Compatible and customisable
Reviewed on Jan 25, 2025
Review provided by G2
What do you like best about the product?
More user friendly with attractive user interfaces
What do you dislike about the product?
Page time out sometimes not always which keeps the page buffer.
What problems is the product solving and how is that benefiting you?
Able to configure reports like a pro.
Retail
Amazing App, beautiful UI. Feels like a professional PA on your side.
Reviewed on Aug 21, 2024
Review provided by G2
What do you like best about the product?
Fantastic use of AI in business. Amazing App, beautiful UI
What do you dislike about the product?
There is still scope for customizations, especially on a client/user level. Providing them with more customization options will help you make promising customers.
What problems is the product solving and how is that benefiting you?
It gives a brilliant competitive edge, making sure to provide more customized options to the users.
Adam F.
The BEST Salesforce Plugin
Reviewed on Nov 03, 2023
Review provided by G2
What do you like best about the product?
PeopleGlass makes updating Salesforce INFINITELY better. As I am sure you are aware if you are reading this, Salesforce is a major pain to update: Whether its going through 2FA every 20 minutes or scrolling through a bunch of unnecessary fields to get to the meat of the opp. With PeopleGlass, I can track all my opps in a dynamic, spreadsheet, populate and update fields that matter, and generally save a ton of time and stress. Whereas before, updating opportunities would take hours and hours and get kicked to the end of my to-do list, I can now easily update opps on the fly. Forecasting meetings are also much easier to manage because I can just share my screen and clearly walk through my opps.
What do you dislike about the product?
Honestly, there is nothing I don't like about PeopleGlass. Maybe that it is too good to be true? But it is true... so I don't know!
What problems is the product solving and how is that benefiting you?
Updating Salesforce; prioritizing opportunities; managing next steps; sales forecasting.
Information Technology and Services
It has been a pleasure to work with PeopleGlass and the tool
Reviewed on Oct 06, 2023
Review provided by G2
What do you like best about the product?
The ability to look at my opportunities within my territory. The ability to add contacts, create an opportunity, and have everything synced into Salesforce without having to go back in forth between both.
What do you dislike about the product?
I really don't have any downsides. The reason I say this is because the tool gives everything a salesperson needs to stay informed on their accounts, opportunities, contacts, and overdue tasks
What problems is the product solving and how is that benefiting you?
PeopleGlass simplifies the steps I take to review/update information in SFDC. Installation/configuration was. Since using PeopleGlass, I have experienced a reduction in the time needed to perform existing tasks. Many of the reports I utilize in SFDC took a considerable amount of time to build. After installing PeopleGlass, I was able to build views in minutes in PeopleGlass which took significantly longer in SFDC.
Will F.
PeopleGlass simplifies my work processes!
Reviewed on Sep 19, 2023
Review provided by G2
What do you like best about the product?
One word describes PeopleGlass. Simple.
PeopleGlass simplifies the steps I take to review/update information in SFDC. Installation/configuration was easy. Since using PeopleGlass, I have experienced a reduction in time needed to perform existing tasks.
PeopleGlass simplifies the steps I take to review/update information in SFDC. Installation/configuration was easy. Since using PeopleGlass, I have experienced a reduction in time needed to perform existing tasks.
What do you dislike about the product?
I've told my colleagues the same message many times. There is no downside to using PeopleGlass.
I've been a PeopleGlass user for approximately one month and there are still features I'm learning. When I do have questions, the PeopleGlass team has been extremely responsive and does an outstanding job highlighting how I can optimize my PeopleGlass experience.
I've been a PeopleGlass user for approximately one month and there are still features I'm learning. When I do have questions, the PeopleGlass team has been extremely responsive and does an outstanding job highlighting how I can optimize my PeopleGlass experience.
What problems is the product solving and how is that benefiting you?
I've been a SFDC user for many years and have significant experience with reports and dashboards. Many of the reports I utilize in SFDC took a considerable amount of time to build. After installing PeopleGlass, I was able to build views in minutes in PeopleGlass that took significantly longer in SFDC.
In terms of day-to-day use of PeopleGlass, it's as simple as launching Chrome. No need to log into SFDC, search for the report, and modify filters. PeopleGlass makes the process so much easier and faster.
In terms of day-to-day use of PeopleGlass, it's as simple as launching Chrome. No need to log into SFDC, search for the report, and modify filters. PeopleGlass makes the process so much easier and faster.
Information Technology and Services
One stop shop for all sales info
Reviewed on Sep 14, 2023
Review provided by G2
What do you like best about the product?
I like how intuitive the solution is. I like the little details, the little clock to show that something has been updated, the ease of building filters, and other little things that make it easy to use.
What do you dislike about the product?
I occasionally have to refresh my connection, but that should be expected.
What problems is the product solving and how is that benefiting you?
It saves me time from having to have multiple screens open. I can update deals quickly and easily on the fly! Also it helps me plan trips to the field easier.