
Cloud DRM
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Platform has unified content creators and now drives automated, reliable video monetization
What is our primary use case?
My main use case for drm.cloud involves protecting premium online video content and controlling streaming revenue. We have ambassadors through various sports and yoga communities who post their own content, and we try to channelize and monetize them through drm.cloud's product and services so people can learn and share their experience.
A specific example of how I have used drm.cloud is with a yoga instructor who used to run their own yoga studios for the local community around Vancouver. We asked that yoga practitioner why they did not record their sessions. They were already teaching people in the local community, but sometimes people did not show up or did not have the bandwidth to be in person in the class. Recording sessions allowed people to do it at their own time and space. Through that, we started recording them, and that helped us as well.
What is most valuable?
drm.cloud helps our company bridge the gap between the stakeholders' vision and the people who are using it. They can all come on the same platform and see what is going on and what they are looking to promote or trying to advertise in alignment with the company's vision and mission, whether it gets fulfilled or not. At the same time, both the practitioner and the ambassador are trying to deliver the ask or the need or the way they want to on the same platform at a similar time. There are no dependencies, but the inflow and outflow look similarly the same.
The best features drm.cloud offers include simple API integration with the streaming platform and players. It enhances accessibility and usability to the core and the ease that helps people without having experts to learn and then apply. It is a step-by-step process which makes our system get integrated to create the platform we are looking for and try to work on.
The step-by-step process of drm.cloud helps my team immensely compared to other tools we have used. For example, we initially used Salesforce Cloud and Vimeo media players where any kind of integration took a couple of months to execute the plan and roll out into the real world. That was too time-consuming. Now, with this kind of API integration, we do not have to disturb any straightforward coding on the back end. It is a simple integration by API which is completely dynamic and multi-functional, allowing us to get integrated in one click. This helps the team not to depend on that long period or be tested because once we have tested, nothing changes. We just have to implement according to the requirement, and that has been an ease for us.
Regarding user experience and performance, I find it to be impressive. On the end where I have been using and being one of the ambassadors, the ease of use stands out. It has a clean UI and a clean process for the tool to be used, nothing to be learned out of the scope or nothing to be amazed at. It is plain and simple, and everyone is enjoying it so far.
drm.cloud has positively impacted my organization until now. It has been a real good change. People are adapting to it, and it has made our operations much easier, more connected across different verticals, and more reliable. Each person has their own accountability, and they are owning it. That has been simplified due to the integration of the tool. We are waiting to get more feedback eventually down the line in three to six months.
A specific outcome showing how drm.cloud has made things easier and more reliable for my team is its automation. Initially, the integration or onboarding used to be a much lengthier process, where tools had to be processed in a nicer way or a corrective manner. Now, with this tool, everything is automated and straightforward, which has reduced our time of onboarding or making people learn back and forth. It has been pretty straightforward. Whoever is from the technical background or not can follow the one-pager document easily. If there is a major update, we specify or notify people in advance.
What needs improvement?
drm.cloud can be improved by having something similar to that, so when onboarding a new client, they can just walk through the process without creating their own videos or systems to follow. They can rely on your content, which would make it much easier. Additionally, there should be a Q&A feature if they find something not understandable, where they can interact through chat in the video and receive instant answers from a forum, FAQ, or community-based discussion without delays.
For how long have I used the solution?
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
How are customer service and support?
Which solution did I use previously and why did I switch?
Previously, we used a pipeline from APM to Snowflake along with the Salesforce integration. That system led to too much back and forth, and we wanted one solution, one-stop solution, and this tool has been great so far.
What was our ROI?
Regarding return on investment, I do not have a very firm data set, but I can tell you that in the last six months we have been using the tool, it has resulted in fewer people being involved. Everything is automated and follows a simple, straightforward process. Initially, we used to employ four or five people just to mitigate the tool and help others learn and understand it. Now, it is so simple that we have reduced by about fifty percent the number of people required to help others. They can now self-serve on the platform. This has been really helpful, and while we are still gathering more metrics around the organization, it is undoubtedly a money-saving component that allows us to grow day by day. We can learn more by the end of this year regarding what exact metrics we have in the data set and then we can inform you as well.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing regarding drm.cloud has been relayed to me via my seniors and managers since I was not involved in that aspect of the business. They have expressed it has been really nice compared to the systems they purchased initially and what they had been using before this tool. They have been happy, and it is fitting into our budget, fulfilling all needs they are looking for. So far so good. They have been satisfied.
Which other solutions did I evaluate?
Before choosing drm.cloud, I was not involved in evaluating other options, but I know there were definitely a couple of options. This tool was also recommended by one of our well-wishers or the board of directors.
What other advice do I have?
My advice to others looking into using drm.cloud is to trial it for a couple of months before making a decision. I am pretty sure they will enjoy it and definitely switch over to this tool from whatever they are currently using. I would rate this product overall as a nine out of ten.