Marketing Hub Enterprise

What do you like best about the product?

HubSpot makes connecting with clients easy and efficient. We have used it to track opportunities, deals and potential clients. We have sent out mailings targeted to specific client sectors. We are exploring using it to track subcontractors for the general contracting side of our business and hope to find a way to leverage its capability.

What do you dislike about the product?

So far I haven't found anything that we haven't liked, though still exploring its capabilities.

What problems is the product solving and how is that benefiting you?

Tracking clients by sector, tracking deals and opportunities through various stages, keeping in-house employees connected and updated on various projects. Hopefully soon we will be able to find a solution for tracking subcontractors.

What do you like best about the product?

love getting better clarity into where our leads are coming from. tracking those leads and really being able to understand the customer journey is huge for us. It also replace many different softwares and helps me to keep track of everything in one place.

What do you dislike about the product?

the cost can be prohibitive at first. Especially when you go from the starter level package to the professional level. it is a big jump but worth it in my opinion. The only other issue is that the tool can be daunting to learn.

What problems is the product solving and how is that benefiting you?

Getting that clarity on leads and being able to view the full life cycle from a lead coming in and being able to track them all the way through our sales cycle and attributing them properly is huge. We used to just say we brought 10 leads in last week. then we closed 2 two of them. without any real way of knowing where the 2 we closed specifically came from.

What do you like best about the product?

I like how it brings marketing automation, emails, lead management, analytics, and CRM data together in one simple platform. It makes it much easier to manage leads and track the customer journey from one place.

What do you dislike about the product?

Some features require some learning such as reading tables or data. Additionally, I would prefer some more customization.

What problems is the product solving and how is that benefiting you?

The Marketing Hub helps automate repetitive tasks, and better track leads and campaign performance. This saves time, improves follow-up and lead nurturing, and gives us clearer visibility into what’s working so we can make better marketing decisions.

What do you like best about the product?

Having mostly all in one place, and being able to expand if necessary broader in the organisation.

What do you dislike about the product?

Possibly the Web pages editor, as I myself am not that handy with it and think that I've seen easier to use products on it.

What problems is the product solving and how is that benefiting you?

Webtracking, Lead Scoring and the combination of content creation and email marketing.

What do you like best about the product?

I really appreciate having everything all in one platform with HubSpot Marketing Hub, because it makes it very accessible and easier to find everything I need. It's fantastic for building brand loyalty and offers an easy way to convert more visitors into qualified leads. I find it easier to make cold calls and bring in legitimate businesses for contracts. The initial setup was very easy, and the trial was really good, allowing our entire team to use it now.

What do you dislike about the product?

It works well overall, but I would like to see more advanced reporting options, greater flexibility in workflow automation, and improved customization for forms. For advanced reporting, I want more flexibility to create highly customized reports that combine data from multiple sources without requiring complex workarounds. For workflow automation, having greater flexibility in building complex logic would be beneficial.

What problems is the product solving and how is that benefiting you?

HubSpot Marketing Hub centralizes our tools, making everything accessible and easier to find. It boosts brand loyalty and simplifies converting visitors into leads, enhancing client attraction. It eases cold calls and supports my sales team effectively.

What do you like best about the product?

Workflows are my favorite for automation!

What do you dislike about the product?

Campaigns. I just can't figure out how we can really see what our ROI is?

What problems is the product solving and how is that benefiting you?

I need to know how our meetings are attributed to the events we do. We need to use a very specific time range, and my HubSpot team is helping with this.

What do you like best about the product?

It gives good insights into performance with just a question asked

What do you dislike about the product?

The reporting and tabular views are a little complicated to understand.

What problems is the product solving and how is that benefiting you?

We keep a check on how email marketing is performing as we send a lot of emails daily

What do you like best about the product?

I really like that everything is connected in one platform. The automation capabilities are a big plus because they can save a lot of time while still keeping communication personalized. I also appreciate being able to track leads, email engagement, and overall performance all in one place.

What do you dislike about the product?

There isn’t really much to say here. It just takes a bit of time to learn where everything is located and to figure out how to use the more advanced features effectively.

What problems is the product solving and how is that benefiting you?

HubSpot is solving the problem of having customer information, lead tracking, and communication spread across different platforms. Like example before Novi & Lasso. It brings everything together in one placed, which makes it easier to stay organized and keep track of where each customer is in the process.

What do you like best about the product?

It's easier to config, with more pre-defined process.

What do you dislike about the product?

Customed process is not easy to build, and integration need admin is highly challenged by IT and InfoSec team.

What problems is the product solving and how is that benefiting you?

Just because it is cheaper then Saleforce Pardot.

What do you like best about the product?

organized database of customer profiles and contacts, very efficient Good value for the price you pay.

What do you dislike about the product?

UI can sometimes be a bit cluttered, too many things going on in one page, and needing to click too many links just to go to the page that you need. Performance also sometimes gets slow if opening multiple needed tabs at once.

What problems is the product solving and how is that benefiting you?

Hubspot integration of company processes easier. Tickets submitted can be easily seen, support and onboarding for clients is also streamlined. All members of the team can check the status of the tickets submitted by the clients.