Measurement data, marketing analytics and engagement tools

Appsflyer is our preferred platform for mobile attribution and marketing measurement, which helps us gauge and consider whether our marketing plans and sales processes are yielding the required results. It helps us identify the strengths and weaknesses in our marketing process and convert our leads into actual clients, therefore marketing our company better.

One example of how we have used Appsflyer to improve our marketing experience and sales process is during promotional events where we provide discounted materials to attract new clients. Those campaigns may run through social media, our website, or even one-on-one events. In cases of social media or websites, we need to measure the number of clients we have talked to and the number of clients who have enrolled in our products. Marketing measurement comes in at this point, and Appsflyer helps us gauge various metrics and conversions to determine whether the marketing and sales process was a success.

Appsflyer helps with fraud control, enabling us to detect and pinpoint the accurate customers who enrolled, mitigating the issues of fraud or fake enrollments, and providing us with a reliable and accurate customer base to hold to account in our organization.

Appsflyer offers a number of features, one of which is scalability. It is acceptable and easy to adapt across every organization, allowing you to scale up based on your users and whatever you are measuring. You can start on a single package and move further based on your needs and users. Additionally, Appsflyer is affordable, allowing organizations with limited budgets to acquire and use it extensively without problems in payment or renewal of licenses. Furthermore, Appsflyer forms the basis or the single source of truth for metrics and analytics we rely on, eliminating fragmented approaches caused by different measurement platforms.

Scalability has helped our organization grow and evolve as we add more clients and our customer base expands. If Appsflyer couldn't scale up as our customer base rises, it would lose its importance. However, scalability is one area where Appsflyer excels, and it has consistently met our needs as our customer base and users who rely on it for their tasks grow. Regarding features, the user interface is smooth and uncomplicated, producing accurate and digestible insights and metrics.

Appsflyer has positively impacted our organization by allowing us to perfect our marketing ideals informed by the analytics and metrics derived from it. We have seen growth in our revenue, directly attributed to our expanding customer base, which is due to the measurement analytics and mobile attribution provided by Appsflyer. We effectively convert leads into real-time clients, resulting in increased revenue and portfolio growth. One specific metric I can share related to our revenue and customer base growth is the time taken to grow our customer base. Previously, converting a client or completing a marketing process took a considerable amount of time, sometimes dragging on for almost a year. Now, with Appsflyer as our measurement platform, we can detect weaknesses in our marketing process and rectify them timely, significantly reducing the time taken to onboard new clients. In a month, we can add more clients than before.

One area where Appsflyer can improve is suitability for small businesses. Effectively using Appsflyer typically requires a stable customer base, better suited for mid-sized to large enterprises, which can lock out small businesses from usage. Additionally, there is a steep learning curve because Appsflyer is quite a tech-savvy platform, necessitating employee training to adapt to this new technology. While this takes time, the challenge dissipates, and finding ways to ensure maximum adoption could improve usability.

I have been using Appsflyer for a period of about four years.

Appsflyer is stable.

Appsflyer's scalability is secure, depending on the users and organization size. The scaling process is smooth, and I can confidently say it is easily scalable.

Customer support is reliable and easy to reach, always ready to help clients when they are in need or stuck while using the platform.

We did not use another solution before; this is our first platform.

My experience with pricing, setup cost, and licensing is smooth. Pricing is based on the package we subscribe to, and the setup cost and licensing depend on the number of users we have. Overall, the experience is straightforward and not intricate, making it straightforward.

We have seen a return on investment, particularly in time saved. Without sufficient foresight into our marketing abilities, we previously lagged behind. However, with Appsflyer, we can review our marketing efforts on a daily or weekly basis to identify shortcomings, allowing us to save time and market our company more effectively, thereby gaining customers accurately.

Appsflyer is affordable, and if you want to gain an edge in your marketing processes, then this platform is essential. It helps measure and provides insights into how well you attract new customers and perform in marketing and sales processes. It ensures that you can effectively market your company.

We did not evaluate another solution before choosing Appsflyer.

I would rate Appsflyer an eight out of ten because, as I have explained, Appsflyer is a phenomenal platform that provides benefits in a much faster time. It streamlines the marketing process and allows for the development of innovative tactics. Without those metrics, we lack insight or foresight into our marketing efforts. Appsflyer provides an edge, enabling us to review our processes, identify weaknesses, and rectify them, making us sharper in marketing and brand growth.

Regarding Appsflyer's governance and security, I find it stable. It is a platform that manages our data and customer data well, being resistant to cyber threats, which makes it secure and easy to execute and govern.

Based on the output we receive, I can say that the accuracy and reliability of Appsflyer's outputs are impressive. The data and reports are straightforward and easy to comprehend, curated from real-time data that can be relied upon, making it accurate and dependable. My overall rating for this product is eight out of ten.

My main use case for Appsflyer is for marketing purposes to track user installs for different campaigns from our iOS and Android mobile applications.

Currently, I mainly use Appsflyer to get users' conversions in my mobile apps, and then I send those conversion details to Reddit and Facebook.

I am currently using Appsflyer to resend events over third parties such as Facebook and Reddit, and to better track conversion events.

I believe that Appsflyer's best feature is integrations. It is probably the tool that has the most integrations when it comes to marketing campaigns and conversion tracking. You can find integrations for Facebook, Reddit, Segment, Mixpanel, and many others.

Appsflyer has positively impacted my organization by helping me quickly integrate with Facebook and Reddit without having to write a bunch of APIs or having to install the Facebook SDK into my mobile apps.

I think setting up or managing these integrations with Appsflyer is not straightforward most of the time. The documentation provided by Appsflyer is useful, but it is always difficult to test things in development. Integration is not always straightforward because there are many moving parts.

I think Appsflyer can be improved by enhancing the UI on the website, and especially the UI and UX, because it is confusing finding things. The dashboard is confusing as well, and finding events is difficult. I would say the first priority would be to improve the UX to make the whole experience easier.

The only other thing is to have a lower price tier for companies that only need to use integration and do not care about the dashboard or other features in Appsflyer.

Appsflyer's customer support is great.

I would rate Appsflyer's customer support a nine.

As of now, I have not measured the return on investments for Appsflyer. Initially, it was high because I used it for various things. Currently, it would be low because I am using it for integrations.

It is difficult to predict the price for Appsflyer as it is based on conversions. It is also expensive.

My advice to others looking into using Appsflyer is to pay attention to the pricing and make sure you can scale their price by paying more as your conversions increase because it can get expensive. I give this review an overall rating of seven.

My main use case for Appsflyer is mobile attribution and marketing analysis. We have used Appsflyer for one of our Android applications, where we use it for marketing ads and analytics and for running campaigns for performance and install and re-engagement types.

The biggest advantage of Appsflyer is its accurate attribution and comprehensive analytics. Its analytics compatibility is excellent in the market, and it has been referred by some of our colleagues. We found that its analytics capability is very strong.

Accurate attribution and comprehensive analytics are valuable to us because attribution shows which types of ads we are campaigning with and which types of ads perform better. From that perspective, analytics is quite impressive and its capability is excellent.

Appsflyer provides a strong ROI for our company and our application, which helps both our marketing team and product team. It has increased the number of installs due to better campaigning, and this increase was based on the results we were receiving. We have better analytics, which enables us to make better decisions and increase installs.

An area of improvement for Appsflyer is the large number of reports and dashboards. We believe that summarizing those reports and configuration options would be better for new users.

I have been using Appsflyer for around two plus years.

My advice to others looking into using Appsflyer is to easily check the dashboard and variety for better analytics and comprehensive dashboards. However, you will not find everything easily, and you have to look at documentation first before starting to use the analytics capabilities.

If someone asks me for an analytics and attribution platform, I will refer Appsflyer because it is a good solution. I would rate this product a 9 out of 10.

I primarily use Appsflyer for mobile attribution and tracking marketing analytics data. Advertising campaign data is tracked with Appsflyer, the user journey is monitored, and it is determined which ad source—Facebook, Meta, or Google—drives the most app installations, in-app reviews, and in-app revenue. Appsflyer is used for user journey tracking and advertisement campaign tracking.

For fraud detection, when running an advertisement campaign on social media platforms, fake bots or fake app installs can occur and drive down ROI. Appsflyer automatically detects those fraudulent installs and cleans up the marketing data.

Appsflyer's in-app analytics feature is valuable, allowing measurement of ongoing user behavior and downstream events such as account creation, purchases, and subscriptions. The fraud detection automatically blocks any fake app installs or bot app installs.

Appsflyer also has great deep linking features, generating smart and contextual links that send users from ads or emails directly to specific in-app pages.

Appsflyer has positively impacted the organization by helping increase revenue and reduce user acquisition costs, allowing for more users at a cheaper cost. Specific details about the outcomes and metrics are with the marketing team, but Appsflyer has greatly improved ROI.

Appsflyer could improve its documentation so that developers can implement it better. Additionally, the analytics dashboard could be more modernized to better understand the user data that is collected.

I have used Appsflyer for over two years since the Appsflyer SDK was implemented in the applications.

Appsflyer is stable.

Appsflyer is scalable, and there are no problems with scalability. It can handle any amount of traffic.

Appsflyer's customer support is good. Others considering Appsflyer can try it out as it is simple to integrate and the customer support is strong, making it easy to set up and get running to track user journey.

No other options were evaluated, and Appsflyer was the only solution used.

There are no improvements needed with the deployment method or setup experience.

The organization is a customer of Appsflyer.

Appsflyer saves money by providing greater ROI. Fewer employees are needed because the system does not need to be built from the ground up, and a ready-to-use solution is provided by Appsflyer, making it a great product.

Details about pricing, setup cost, and licensing are handled by the marketing team and are not available for specific commentary.

No other options were evaluated, and Appsflyer was the only solution used.

Appsflyer has positively impacted the organization by helping increase revenue and reduce user acquisition costs, allowing for more users at a cheaper cost. This review received an overall rating of 8.

I am using Appsflyer in one of my projects to track user events and to track the installation on devices for generating campaigns. We are using it for generating the stream-specific deep links.

When a user has signed up and clicked on the sign-up button, I generate an event by triggering it on Appsflyer so that I can track whether the user has clicked on the sign-up button and whether they completed the sign-up or not. For deep linking, we are providing generated links so that the user can click on them. I have worked on a food application and have integrated Appsflyer on that project.

The dashboard and real-time analytics are the main reasons I use Appsflyer when I am tracking order conversions. The dashboard is simple and robust, and we can easily use it.

It has impacted us very positively in terms of converting our users to generate revenue, specifically by encouraging users to complete the order on the basis of tracking events.

I have been using Appsflyer for two years and five months.

Appsflyer has integration SDKs that are very easy to integrate because they have provided proper documentation on how to use the SDK and how we can generate or trigger the events and how we can generate deep links. All of the documentation is thorough and well-structured.

I typically use Appsflyer for deep linking, attributions, and tracking all the URLs that we share, such as all the campaigns that we do via QR code. When we first launched Clydo.in, which is a shopping quick commerce fashion app, we had posters and banners all over the places which have a QR code generated with Appsflyer's deep link via OneLink, and we were able to measure how much traffic was coming from scanning that particular QR code. That is one marketing campaign we did with posters and QR codes across all of Bangalore.

There is a very big positive impact from using Appsflyer. Instead of optimizing purely for installs or traffic volume, we start optimizing for retained users and repeat purchases, even for LTV. Overall conversion quality also increases, and one major improvement is budget allocation. Teams are able to identify which campaigns, channels, or creatives are valuable users versus low intent traffic, helping us reduce wasted spend on scale channels that actually drive revenue. Another strong impact is visibility across funnels; Appsflyer helps connect acquisition data with downstream actions such as sign up, checkout, and subscriptions. Deep linking significantly improves user experience; users can move directly into relevant product and offer pages after clicking an ad or referral link, which improves activation and our conversion rates. Fraud prevention is also an area where we have seen measurable gains by detecting fake installs, click spams, and low-quality traffic, preventing a significant amount of wasted acquisition spend.

Implementing Appsflyer gives us much clearer visibility into campaign quality and user behaviors, with a significant improvement in ROAS optimization. Earlier, we scaled campaigns mostly based on install volume and CPA, but after attribution and cohort analysis, we identified channels that brought low retention users. Reallocating budget helped improve overall ROAS by around twenty to twenty-five percent over the past two quarters, and we also saw retention improvements. For example, D30 retention for users acquired through our best-performing campaigns improves from roughly fourteen percent to around twenty-one percent. After optimizing targeting and creatives based on Appsflyer data, deep linking helps improve onboarding and conversion flow; install to purchase conversions in some campaigns improve by nearly twelve to fifteen percent because users land directly on a relevant product page instead of the generic home screen. On the fraud side, Protect360 helps identify suspicious traffic patterns from a couple of acquisition sources, allowing us to reduce wasted acquisition spend by close to eighteen percent in a few months. Another significant impact is decision-making spend; earlier campaign analysis involved pulling data from multiple dashboards and internal systems, but with Appsflyer acting as a centralized attribution layer, the growth and product teams can react much faster to campaign performance and user quality signals.

The best feature of Appsflyer is the attribution engine itself, where we can do ROAS per campaign, and we can calculate the retention sources. It works across Meta ads, Google ads, and OEM trafficking, and OneLink deep linking is also the second most useful feature we found. Irrespective of which platform it is, whether Android or iOS, with just one link we can redirect them to the Play Store or App Store, which is very helpful. These two are the best features that we use from Appsflyer.

The biggest shift is that before attribution, the teams optimized for installs, while after attribution, teams optimize for profitable users. For example, if we run Meta ads, which are expensive installs, we can easily attribute whether Meta installs are expensive or Google installs are expensive. We also see CAC, which is very meaningful. Another example is calculating retention-based optimizations; we run campaign A with one hundred thousand installs and campaign B that gives us forty thousand installs. Without attribution, campaign A looks really good because it pulled one hundred thousand installs, but retention is very important for us. Campaign A had an eight percent D30 retention, while campaign B had a thirty-one percent D30 retention. This is how important it is to check retention-based optimization, where we can connect ad creatives, installs, and all downstream events. We can discover trends such as women's fashions and their average order value, or even discount-led creatives which attract low retention users, including influencer traffic which converts better for prepaid orders.

There is even geographic decision-making that we can do, and with geographic decisions, we can see whether Bangalore users have high retention or whether any tier three cities have high acquisition and low activations. We can also analyze platform basis, whether iOS has two times the ROAS versus Android. Geo-segmenting allows us to spend, create region-specific onboarding, and optimize all logistics costs and change inventory availability. The fraud detection feature, Protect360, helps us discover install form, click spam, bot traffic, and suspicious CTIT patterns, saving us a significant budget, as it can literally save lakhs of rupees per month for a scaled app. We see a meaningful ROI after implementing Appsflyer properly, with the biggest impact on marketing efficiency and decision-making spending. By identifying low-quality acquisition channels, reallocating spend improves overall campaign efficiency by roughly twenty-two to twenty-five percent.

Overall, the platform is really strong, especially for attribution and deep linking, but there are definitely a few areas where it could improve. One challenge is attribution discrepancies; sometimes the numbers among Appsflyer, Meta, and Google internal backend events do not match, especially after iOS ATT changes. I understand the technical reasons, but it creates confusion during reporting and decision-making. Another pain point is the learning curve; while the platform is feature-rich, onboarding new growth or product team members can take time. Some dashboards and configurations could feel more intuitive, and SDK integration and debugging can also be slightly painful, especially in a hybrid stack like Flutter. Event validation and deep linking debugging sometimes require a lot of manual testing. Reporting flexibility is another area that could improve. Although the dashboards are powerful, many teams still end up exporting raw data into internal Power BI tools for more customized analysis and visualization. Pricing is discussed quite a bit; for smaller startups or early-stage products, Appsflyer can feel a bit expensive compared to the scale they operate at. Lastly, I think predictive insight could become stronger, such as more AI-driven recommendations around campaign optimization, fraud anomalies, or retention forecasting directly inside the platform, which would make it even more operationally valuable.

I have been using Appsflyer from past six months.

Appsflyer is very stable and its performance has always been reliable.

Appsflyer handles growth and data needs very well.

Overall, customer support has been amazing. We receive support quickly, and there is a very good experience in terms of support; they respond to emails very quickly, and premium support is very helpful for us.

We see a meaningful ROI after implementing Appsflyer properly, with the biggest impact on marketing efficiency and decision-making spending. By identifying low-quality acquisition channels, reallocating spend improves overall campaign efficiency by roughly twenty-two to twenty-five percent.

My overall experience with pricing, setup cost, and licensing is good; however, the initial pricing is slightly high. Eventually, we manage because visibility into ROAS, retention, and fraud prevention directly impacts marketing efficiency and budget optimization. That said, for smaller teams or early-stage startups, the licensing cost feels quite high initially, especially when adding advanced modules such as Protect360, raw data export, and premium support. One thing we appreciate is scalability; as campaign volume and analytic maturity grows, the platform integrates well with broader growth and BI workflows.

For others considering Appsflyer, I mainly suggest not to scale rapidly; instead, scale slowly and only as needed. It should be on-demand, starting small and then moving to higher and better. This interview was awesome and amazing; it was very realistic. There is nothing that I have to add to this. Overall, I would say my experience with Appsflyer has been very good. It did not reduce headcount, but it definitely improved team efficiency. A smaller growth and analytics team can manage campaigns more effectively due to clear attribution and automated reporting pipelines. Overall, ROA becomes visible through reduced wasted spend, improved ROAS, better conversion quality, faster decision-making, improved retention insight, and less manual reporting overhead. My review rating for this product is eight point six out of ten.

My use cases for Appsflyer include notification and deep linking handling and campaign running. We have a mobile application from the food and beverage domain that is a very big brand in the US. We are generating QR codes and deep links to track people who are not installing my app and to determine where they are installing from. For tracking purposes, we are also using Appsflyer. The major use cases are deep linking, QR code, installation tracking, and uninstallation.

Regarding marketing analytics, my product team is using it, but I am not using it. As I am a technical person, I am not involved in any marketing activities. We have a product team that takes care of running campaigns and all the related steps.

The feature I like the most about Appsflyer is the tracking feature, specifically the tracking of installation and uninstallation. If there is a campaign running on Facebook and I clicked on that and installed my application from Facebook, I can track it. If I am uninstalling my application, I have visibility from this. I did a few steps and after that I installed the application, so I have a clear picture of whether my app is doing something wrong or if something else caused my user to go away from my application.

From the Appsflyer dashboard, I would say the most valuable feature I use while developing is the real-time tracking feature, which is pretty good.

For these kinds of reviews, I suggest that a new feature could be creating push notification types from Appsflyer. If possible, as other platforms do, such as CleverTap and others, we could send and create push notifications from the CRM portal as well. If this capability is possible from Appsflyer, then that would be easier. We would not need to implement push notifications on our end; we would use the Appsflyer code. That would be easier if they are giving the deep linking and all this functionality.

I have been working with Appsflyer for the last eight months and am using it in our project.

From the last eight months, I have not seen any lagging, crashing, or downtime.

Regarding the scalability of Appsflyer, I would say the overall product is totally scalable. The feature I am using is so smooth that I am able to use it easily. From what I read in the release history of Appsflyer, they are enhancing the features. For example, when Android launched Android 16, they added support for the latest Android in their new SDKs. They are scalable and stable.

I have not had to contact the technical support team, as Appsflyer is doing great with the use cases I am utilizing.

I have not used any alternatives to Appsflyer. Some features are similar to Appsflyer features, as in my other projects in the Middle East I worked with the CleverTap app, which is a very big user engagement platform where I can track everything, user events, installation, uninstallation, and run campaigns. However, in my current project, the client wants to use Appsflyer, so we are using Appsflyer.

If I were to choose between Appsflyer and CleverTap, both are good. In my previous project, the use case was different, so I was using CleverTap. But in my current application, we have a different use case, so it is totally fine. Both are doing good in their respective places. It depends on what use cases we need and which type of application we have.

The initial implementation for Appsflyer is easy. By doing a few lines of code, we can easily implement it into the mobile application.

One person will be enough to cater to the Appsflyer features.

For cohort analysis, you are referring to the app behavior and what events I did in the app. I have used that. I am tracking my complete application, what step I am on, what screen I am on, and how much time I stay. I have all the data, and that is very helpful.

I have not used the fraud protection feature of Appsflyer. I saw it in the document when I was implementing it, but I have not used it.

For real-time data processing, I am not involved directly. We have a dedicated team processing the data. But on the development part, I am tracking real-time installation and uninstallation, and that was quite smoother and quicker than other products.

Appsflyer requires maintenance. As day by day Appsflyer is working on their SDK part, we need to update that SDK ourselves as well. We definitely have to monitor the updates from Appsflyer.

I would rate this product an 8 out of 10.

My main use case for Appsflyer at the bank involves data engineering, API, and data integration.

For data integration at the bank, there are tables about installs and in-app events, along with a main table. There are also specific tables for Apple devices, so I need to integrate a specific table with the main tables.

Appsflyer has changed my organization positively as it marks the beginning of client engagement and the client engaging funnel. It is the first step to track installs and first events, such as registration and applying for credit limits.

It has helped me track conversion from install to registration. It helps me divide streams between channels such as Google, Facebook, and Telegram. It is useful to divide between channel, sub-channel, and banner.

The tables for anti-fraud detections stand out to me.

The anti-fraud detection tables help me in my work by filtering in-app events and installs to correctly calculate the cost of marketing.

There are useful tables and in-app events that allow me to describe specific events that are not pre-calculated but designed by the user.

Appsflyer can be improved with event de-duplication.

I have been using Appsflyer for half a year.

Appsflyer is stable in my experience.

I have needed to reach out to customer support. I would rate the customer support an eight on a scale of one to ten.

I have seen a return on investment with Appsflyer.

I have used Appsflyer for almost two to three years.

My main use case for Appsflyer is data analytics testing, where there are multiple events for user actions and particular properties for those events. I have been using Appsflyer to validate whether those events are triggered properly once the user has performed the action and whether all the properties are displayed accurately for those events. This is the main purpose of Appsflyer that I have used.

I validate those events with Appsflyer by leading the iOS platform in the OTT domain. For the user who has signed in as an anonymous user, they launch the application, and once they sign in, there is a user action for signing in. The event will be a successful sign-in. As soon as I log in with any user on the iPhone, I check within a minute or within five minutes for this particular event of successful sign-in. The device name, for example, if I view that I am using an iPhone 14, it will be displayed as iPhone 14. If I am using it from Bangalore, Karnataka, the location will be displayed as Bangalore. To track that specific user journey, I click on that recent event action and validate whether all the properties are displayed or not. Another way to validate is for a specific user using an SSO ID or user ID; based on that unique ID, I search in Appsflyer, download the data, and open it in Excel in CSV format to validate whether all events and properties are displayed accurately. This is how I test.

After performing all the user actions, I conduct sanity, smoke, and regression testing in data analytics testing. I perform all those scenarios end-to-end, and only after that do I go to Appsflyer, searching with a unique ID, maybe an SSO ID for a signed-in user, or a device ID for an anonymous user. I obtain the specific data and download it after five minutes, giving some time for it to save all those user actions. I verify whether all the properties are displayed accurately for that user action that was performed. This is what I basically test.

The best feature Appsflyer offers, since I mainly work on the analytics part, is the different ways to track the user using SSO ID, username, email ID, phone number, and location. I can easily figure out and search for any particular user, which I feel is a very good feature.

Searching by location or user info makes my workflow easier because I was checking it from Bangalore without having the SSO ID or user ID. I wanted to check whether the issue was related to a specific property in that event not triggering for any users. I filtered the location to Bangalore and found that many user actions and events were triggered. I checked to see whether the issue was device-specific or affected all users in the location of Bangalore, which helped troubleshoot the root cause effectively.

Appsflyer has positively impacted our organization by improving the particular events' properties. We had logged multiple issues where some properties were not displayed in the events. The location was accurate, and with the implementation of a few properties, it will be easier to validate as it allows tracking every user individually. Based on Appsflyer testing itself, we found that if there is this property, it makes validation much easier.

I feel that a feature improvement would be beneficial. After performing all the user actions, we were supposed to wait a few minutes, maybe two or five, and then check Appsflyer to download it, as there is no UI or UX to display user journey actions and properties directly. We had to download it and then check it in Excel. This is one aspect that Appsflyer lacks.

Appsflyer is very stable, which is why we have been using it in our company for a long time. Other companies, including our rivals, also use Appsflyer, and technically, it performs very well.

There are no scalability issues.

I have not contacted customer support or had an issue at all from their end while testing for many years, so my experience has been that it is built reliably.

We had permission only for a pre-production environment and did not have access to the production environment. That is the URL, and we use specific user credentials to access it.

The efficiency has improved since I have been using Appsflyer for a long time, around three years. Initially, it felt slow, as we used to give at least five minutes after performing all user actions to download the file for validation. However, we have since improved, and we can download everything within a minute after performing the user actions.

I am not sure about the pricing, setup cost, or licensing; my overall experience was good. Pricing is something that needs to be asked with the finance team since I am focused on technical aspects.

I have evaluated other options, including Mixpanel, which had UI/UX features but was noted to have a very high cost, as I heard from colleagues in management roles. This is why we have continuously used Appsflyer instead. I have also used Google Analytics, which is also more expensive.

My advice to others looking into using Appsflyer is that some testers may perform every single scenario and validate it every time in the application data analytics tool. Instead, I suggest to companies using Appsflyer to perform all user flows just once and then download the history of that user journey to validate it, as this is quicker and easier.

There are no additional concerns about Appsflyer; it is doing very well. The only concern I mentioned is the UI and UX part. If the UI part is implemented, there will not be any greater competitor in this domain. I would rate this product an 8 out of 10.