My main use case for Appsflyer is mobile attribution. A specific example of how I use Appsflyer for mobile attribution is that I use it for iOS scan data to get a single source of truth using their models to fill in our attribution gap.

The best features Appsflyer offers in my experience are the single source of truth dashboard and the way they set up the scan building schema, which is very clear. I think there are a lot of features that are well thought out and placed, but those two are the top for me.

Throughout the years and the different companies I've worked for, Appsflyer's impact on my organization has been positive, especially their very good customer service and timely responses. The folks at Appsflyer are very community-oriented, supportive of people in customer acquisition and affiliate spend, and they've been a pivotal player in my own career with their technology.

A specific positive outcome I've seen from using Appsflyer is getting insights into iOS with their single source of truth, which I use consistently for data analysis and getting a report that is agreeable between the client and me. We don't spend time fiddling with numbers and aggregating them from different platforms and building a data set for storytelling, which saves us a lot of time. We also have trust in their models, so we're confident in the reported data through Appsflyer.

One improvement that Appsflyer can make is to find better ways to access aggregating raw data. You have to pay for data ingestion when you export; it's not like you get front-end numbers from the raw export, so those are two things that are a bit challenging. Getting access to a full picture without having to pay for cost aggregation and getting raw data post-install with front-end metrics piped in is a limitation.

I rate Appsflyer a nine because I think there are things they can improve on, such as the user interface, which needs a redesign. The user interface for the dashboard and for accessing the metrics exists, but they're just hidden. A reorganization of their interface to allow clients to access important aspects can be improved upon, which can also speed up the heavy manual work sometimes of people within our field.

Appsflyer is stable in my experience.

Appsflyer has handled growth or increased demand in my organization smoothly, especially with its testing of CTV, allowing me to rely on a system that has been designed for that purpose. I have been able to use features related to CTV after testing and implementation.

The customer support at Appsflyer is very good. I would rate the customer support at Appsflyer a seven or eight on a scale of one to ten.

I have used three other solutions before Appsflyer. I can cite that I've used Adjust, Singular, and Airbridge before switching to Appsflyer. I'm not comfortable stating the main reason why I switched from those solutions to Appsflyer at this point.

I have seen a return on investment with Appsflyer, where time saved comes from not needing to spend time aggregating all the data if you have the full suite. That only applies if you can pay to cover that aspect. Time saved also comes from having one platform without having to go through different perspectives of data, leading to an agreed-upon single source of truth, so we don't have to spend double or triple the amount of time checking our data or running it against our client's data sets.

My experience with pricing, setup cost, and licensing while working on the brand side allowed me to evaluate all the features and functionalities and costs.

In my role as a senior lead with some other companies, I have evaluated other options such as Singular and Adjust before choosing Appsflyer.

I would advise others looking into using Appsflyer to prioritize what their current needs are and to start utilizing that product at that state. I would rate Appsflyer a nine out of ten.