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Helium 10
Helium 10 is the ultimate all-in-one software solution for Amazon, TikTok Shop, and Walmart sellers.
Reviews (181)
Retail
Helium 10 Makes Creating Listings Easier and More Effective
Reviewed on May 28, 2026
Review provided by G2
What do you like best about the product?
I've been using Helium 10 for at least 10 years now... the tools make creating listings much easier and more effective
What do you dislike about the product?
Having the ability to scrape live Buy Box prices has been something I've been looking for for years
What problems is the product solving and how is that benefiting you?
We use Helium 10 to help identify opportunities in product selection as well as keyword assortment
Anurag S.
Accurate Category & Competition Data That Keeps Us Competitive on Amazon
Reviewed on May 27, 2026
Review provided by G2
What do you like best about the product?
It provides very accurate data about the category and competition without which I could not compete effectively on amazon
What do you dislike about the product?
too many tools but we need just 3-4 of the core tools for our daily job
What problems is the product solving and how is that benefiting you?
helped with keyword rank boost and tracking my asins performance on the top KWs in my category
Brian S.
Helium 10: A Game-Changer for Optimizing Amazon Listings
Reviewed on May 19, 2026
Review provided by G2
What do you like best about the product?
Being able to use Helium 10 to optimize my Amazon listings has been a real game changer. When Amazon forced us to switch to FBS, we had to step up improvements to our Amazon store, and Helium 10 gave us all the information we needed to do that.
What do you dislike about the product?
Sometimes the interface is a little difficult to understand, but overall the platform is great—it just takes a bit of time to get used to the layout. Even so, it’s still much easier to learn this layout than trying to understand Amazon without it. The pricing is competitive, but I don’t like how they try to charge extra for everything you’re interested in trying.
What problems is the product solving and how is that benefiting you?
Learning how to integrate more keywords into my listings with their AI helper has made it much easier for me to create Amazon items that rank better overall.
Katherine P.
Streamlined E-commerce with Advanced Tools
Reviewed on May 12, 2026
Review provided by G2
What do you like best about the product?
I use Helium 10 for my e-commerce business on platforms like Amazon, TikTok, and Walmart. It tells me my market share, and I love the keyword tracker to see if other competitors are gaining on a specific keyword. The Listing Builder is fantastic because it speeds up the process significantly. I used to spend hours creating a listing, and now it's so fast. Plus, I can upload it directly to TikTok. The AI tool is helpful for overcoming writer's block and starting the conversation to build my listing. Time is money, and completing tasks faster saves money. The initial setup was very easy. I switched to Helium 10 from Jungle Scout because of their advanced tools.
What do you dislike about the product?
Listing analyzer for Walmart and more integration with Walmart.
What problems is the product solving and how is that benefiting you?
Helium 10 provides insights on my market share and tracks competitors' keywords. I use the Listing Builder to save time creating listings and overcoming writer's block with the AI tool.
Marketing and Advertising
Easy-to-Use Market Insights for Finding Profitable Opportunities
Reviewed on Apr 29, 2026
Review provided by G2
What do you like best about the product?
Easy to use and enables users to analyse market demand, competitor sales, and search volume to identify profitable opportunities.
What do you dislike about the product?
It can be expensive and the platform can be overwhelming due to its massive suite of tools, making it challenging for new users to learn effectively.
What problems is the product solving and how is that benefiting you?
Finding profitable products without knowing if they will sell or if competition is too high.
Marketing and Advertising
Unmatched Insights That Outshine Other Platforms
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
Gives greater insights than any other platform
What do you dislike about the product?
Sometimes specific data can be limited when needed
What problems is the product solving and how is that benefiting you?
Helps mine keywords that are relevant for amazon ads
Saurabh J.
Powerful Analytics with Room for Optimization
Reviewed on Jan 27, 2026
Review provided by G2
What do you like best about the product?
I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth competitor analysis, and high-volume keywords. I like using Blackbox, as well as Xray, which helps us look for more stats. Magnet and Cerebro are great for keyword analysis, while Xray and Blackbox give better competitor analysis and portfolio insights. The Listing Analyzer is useful for analyzing listing gaps in our portfolio and competitors' listings to understand our strengths and weaknesses. The initial setup of Helium 10 was very easy for my team.
What do you dislike about the product?
I find the metrics sometimes feel overwhelming and the speed of the web could be better.
What problems is the product solving and how is that benefiting you?
Helium 10 boosts my marketing awareness, provides in-depth competitor analysis, and helps find high-volume keywords. Magnet and Cerebro enhance keyword analysis, while Xray and Blackbox improve competitor insights. The Listing Analyzer identifies listing gaps, strengthening our portfolio.
James R.
Powerful Amazon Keyword Optimization
Reviewed on Jan 27, 2026
Review provided by G2
What do you like best about the product?
I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Setting it up was pretty easy as well.
What do you dislike about the product?
I don't use the Walmart or TikTok features, and I wish they would double down on Amazon instead.
What problems is the product solving and how is that benefiting you?
I use Helium 10 for Amazon keyword research, helping me find keywords to optimize my listings.
William J.
Comprehensive Resources, But Pricey and Dashboard Needs Improvement
Reviewed on Jan 08, 2026
Review provided by G2
What do you like best about the product?
I like how much depth their resources have. A lot of complex stuff to help you in whatever you need.
What do you dislike about the product?
Higher prices than other similar softwares. Also dashboard is somewhat hard to navigate through.
What problems is the product solving and how is that benefiting you?
Solving a few problems. FBA reimbursements for lost products saves me money. Keyword research helps me find good keywords for my campaigns. Automated request review and emails help me get more reviews for my products. Inventory management helps me plan for when I need to create more purchase orders.
Filipe C.
Powerful Insights and Great Value for Amazon Sellers
Reviewed on Jan 06, 2026
Review provided by G2
What do you like best about the product?
What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balance between the price of the platform and the range of features it offers, which gives us strong insights and tools without being overly expensive.
What do you dislike about the product?
Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times.
What problems is the product solving and how is that benefiting you?
Helium 10 solves the problem of having data and metrics scattered across different areas of Amazon. It allows us to bring multiple performance indicators into a single dashboard, making it much easier to analyze results, track performance, and make more informed decisions about our Amazon e-commerce operations.