ZeroFox Core Bundle

What do you like best about the product?

It is the most effective partner in getting fraudulent posts for Social platforms

What do you dislike about the product?

Nothing I dislike about them - they are great partners

What problems is the product solving and how is that benefiting you?

They are taking down fraudulent social posts and websites protecting consumers wallet and our Company's image

What do you like best about the product?

I receive alerts whenever negative mentions of our company are identified online, which gives us an opportunity to investigate and remediate potential issues early. I’d rather know proactively than learn about an issue from a news agency after the fact.

What do you dislike about the product?

There are times when the platform generates alerts that aren’t relevant, so I periodically have to fine-tune the alert settings. For example, I may receive an alert when a new website has a name similar to our company. After review, the site may be completely legitimate, so there would be no basis for a takedown.

What problems is the product solving and how is that benefiting you?

ZeroFox gives us early visibility into potential threats or negative activity involving Cal Water outside of our environment. It alerts us to things like suspicious websites, impersonation, or negative mentions so we can investigate and respond before an issue escalates. The biggest benefit is being proactive rather than finding out about an issue from the media or another third party after the fact.

What do you like best about the product?

Our account representatives are fantastic and have been open to suggestions. We aid in helping evaluate gaps in the tool and the team acknowledges that information.

What do you dislike about the product?

Collection and enforcement across platform providers is limited. We found the sales and implementation process challenging, as capabilities initially represented as available later required additional purchases. This led to repeated discussions and shifting expectations, making it difficult to accurately assess the true cost and functionality of the solution.

What problems is the product solving and how is that benefiting you?

To some degree, the tool has helped us identify and disrupt external digital threats targeting our brand. That includes social media activity, impersonation accounts, counterfeit listings, unauthorized mobile apps, scam websites, and compromised credentials.

What do you like best about the product?

I like that ZeroFox isn’t just a console full of alerts. Its intelligence and AI filter out noise, and a team of specialists reviews and triages alerts so I’m informed about the threats that really matter. I also appreciate the hands-on support from my dedicated technical account manager. We work closely on tuning, and they address concerns to make sure the product works effectively for me. Setup was very easy: I provided our brand names, ZeroFox did much of the discovery automatically and populated the console, and I was able to get value from the tool almost instantly without spending hours entering information.

What do you dislike about the product?

The only thing I’d improve is making it easier to classify different types of threats in my triage console. Sometimes it’s a little tough to hard-code or set threat types to my preferred categories. Outside of that, I don’t have any other real technical challenges.

What problems is the product solving and how is that benefiting you?

I use ZeroFox to initiate legal takedowns of malicious resources, including fake social media profiles or accounts and domains hosting phishing or other malicious content. It’s one of my main use cases.

What do you like best about the product?

I appreciate the visibility ZeroFox provides outside of traditional security tools. It helps me keep an eye on our executives and domains for potential impersonation, malicious activity, and other external threats. That layer of protection helps fill an important gap in our overall security program. The setup and management are super easy and make sense.

What do you dislike about the product?

There is nothing I dislike about the tool. It fills the gaps that I'm looking for it to fill!

What problems is the product solving and how is that benefiting you?

I use ZeroFox to protect our company outside the traditional corporate network.

What do you like best about the product?

I find ZeroFox easy to implement, with an elegant dashboard for custom work. Its cloud-based, provider-agnostic APIs connect directly to our social media, so we can connect and test quickly, analyze native posts almost instantaneously, and resolve keyword conflicts in the moment. It helps protect our brand by suppressing toxic or negative content so conversations around our posts can stay robust. When we have escalations, they’re often handled within the first 20 minutes. The team is easy to work with and understands our business. They communicate well, care about our success, are flexible with the product and pricing, and are open to collaboration and new ideas. We have a strong relationship with our TAM and sales team. Setup was exceptionally simple and took several days at most. Our product experience has only grown over the years, and we’re happy with how well it’s executing.

What do you dislike about the product?

There are no negatives at this time.

What problems is the product solving and how is that benefiting you?

We use ZeroFox to protect our brand by suppressing toxic or negative content—including threats, violence, racism, sexism, and misogyny—in conversations around our native social posts, keeping those conversations robust and strong.

What do you like best about the product?

The UI/UX was recently updated, and the ZeroFox team really nailed it. The interface is now much easier to use, and it finally includes dark mode.

What do you dislike about the product?

The volume of alerts can be disorienting at times. I’d appreciate further refinement to improve the overall quality of the alerts.

What problems is the product solving and how is that benefiting you?

Protecting brand integrity and addressing dark ops are two areas where ZeroFox really excels.

What do you like best about the product?

I like the automated disruption and social storefront takedowns with ZeroFox. It automates the breakdown pipeline, which used to drain dozens of hours from our internal legal and marketing teams. ZeroFox shuts down malicious social ads and scam storefronts without requiring our team to draft legal paperwork, which is a big help.

What do you dislike about the product?

I dislike the excessive false positives on authorized wholesale dealer promotions. Authorized wholesale dealers, regional trade showrooms, and approved liquidators often post legitimate promotional campaigns using our official catalog photography. ZeroFox tends to flag these approved listings as brand abuse, clogging our triage queue. To improve, it would be great if ZeroFox introduced an authorized partner and dealer registry module where we can upload verified distributed domain lists, social handles, and deal agreement parameters so the system can automatically whitelist appropriate partner promotions.

What problems is the product solving and how is that benefiting you?

ZeroFox protects our brand by monitoring for digital risks, shutting down fraudulent storefronts, and eliminating manual takedowns. It automates processes, saves time, and secures our proprietary design and photography from being used in scams.

What do you like best about the product?

ZeroFox triage agents do a fantastic job filtering out false positives and only escalating viable threats. This allows our teams to review issues actually impactful to our business, saving us both time and money.

What do you dislike about the product?

Not much if anything! ZeroFox as a company takes feedback extremely well and has implemented features that address any of my pain points. They recently just overhauled their reporting functions, allowing for things like scheduled reports, custom data recipes, and AI assistance to help create the metrics you need. They also just added some key transparency language when doing takedowns, prefacing the user with what are low vs. high confidence disruption requests.

What problems is the product solving and how is that benefiting you?

ZeroFox has taken brand security and credential leakage almost completely off of the Security team. If you find anything outside of ZeroFox, they try to add sources based on customer suggestion if their own intelligence team hasn't already. They also help our social media team by identifying potential PR issues before they may hit the surface web. Finally, being able to automate any usernames and credentials and verify them against known users massively reduces time looking at false positives.

What do you like best about the product?

I find ZeroFox really helpful for quickly detecting and preventing brand threats or impersonators, often in less than two days. This quick detection is crucial in minimizing damage to our brand's reputation. The social media monitoring feature is particularly effective; it caught an impersonating account early on, which could have caused significant issues if left untreated. I appreciate that the platform enables us to address threats before they escalate, as the takedown process for flagged posts is immediate. This automation means our IT team can focus on other tasks, as ZeroFox efficiently automates the threat-detection process.

What do you dislike about the product?

The alert delivery is sometimes too vague to act on quickly. We get flagged for things that technically match criteria but aren't actual scams or impersonation, which takes a few seconds to dismiss but adds up over time. The plan we're on doesn't include real human analysis; it's all automated flagging, and sometimes this misses sophisticated impersonating attempts. We found a fake website impersonating us that ZeroFox's automated system didn't flag, and we had to catch it manually. The initial setup took about three weeks and defining what should trigger an alert was harder than expected, needing adjustments to thresholds based on real observations.

What problems is the product solving and how is that benefiting you?

ZeroFox helps us catch and remove impersonators quickly, preventing brand damage. It automates threat detection, so our IT team can focus on other tasks. Social media monitoring is effective in spotting threats early, like fake accounts impersonating our CEO, before they gain traction.