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Fullcast - Revenue Platform for Territory Planning and Sales Commissions
Fullcast unifies territory planning, revenue intelligence, and commission automation in one AI-native GTM platform.
Reviews (456)
After Fullcast acquired Atrium, it turns out I had nothing to fear!
Reviewed on Sep 14, 2026
Review provided by G2
What do you like best about the product?
The People! Fullcast is full of wonderful people, foremost among them for me is Leesa Tietjen (Manager, Customer Success) and their Chief Product Officer, Jason. When Fullcast acquired Atrium, they had incredibly big shoes to fill as the folks at Atrium were absolutely Elite top tier partners. But my worries started to ease after Fullcast promoted Jason, the co-owner of Atrium, to become their Chief Product Officer. And then my worries melted away once Leesa became our Account Manager. Leesa maintained the same level of service we had been lucky enough to enjoy with Atrium. She's been a ready, able and proactive partner through and through. In addition to helping success MeridianLink, Leesa also leads the CSM team at Fullcast. Based on my experience with Leesa, my expectation would be that anyone on her team would thrive under her leadership.
What do you dislike about the product?
Personally, I feel like Fullcast might be acquiring companies too quickly. I can't imagine that all of their newest acquisitions could be fully integrated already but I don't know that for certain. All I know is that I am an N of 1 and my experience with acquisitions has been in drastically different business verticals. It is clear that Fullcast is well on their way to becoming an all encompassing RevOps Platform with a MUCH better customer experience than their competitors at Gong or ZoomInfo.
What problems is the product solving and how is that benefiting you?
AI driven Sales Rep and Leader Coaching benefitted our team the most. Followed by activity metrics, goal tracking, dashboards and reporting. Fullcast became our sales leaders go to for running 1:1's with their reps.
Troy S.
Paper to Plan to Deployment made easy
Reviewed on Sep 02, 2026
Review provided by G2
What do you like best about the product?
The main part about Fullcast best is the ability to deploy different GTM strats across different teams in the same plan
What do you dislike about the product?
That my org sometimes does not see the value in Fullcast
What problems is the product solving and how is that benefiting you?
Routing and Territory creation and maintenance
Jess T.
Powerful, Flexible Territory Modeling with Seamless Salesforce Integration
Reviewed on Jun 02, 2026
Review provided by G2
What do you like best about the product?
Once you get past the initial learning curve, Fullcast is an incredibly powerful tool. As long as you have clean source data and your parameters set up properly in Salesforce, the integration is pretty seamless. It also gives you the flexibility to be as robust as you need when building, refining, and adjusting territory models. Customer support is top-notch and always willing to help.
What do you dislike about the product?
The tool has a high learning curve. It takes some serious time and hands-on effort to fully understand how to navigate and leverage the platform to its full potential.
What problems is the product solving and how is that benefiting you?
Fullcast is the main platform I use to plan and manage territories. The balancer provides a clear visual picture of equitability across and among territories. The built-in metrics are quite robust as well, including tools for minimizing disruption.
Information Technology and Services
Strong Territory Management
Reviewed on May 26, 2026
Review provided by G2
What do you like best about the product?
I appreciate the Fullcast territory management solution. It helps us execute territory changes and handle ongoing maintenance throughout the year, and it also supports our company’s annual planning process. We also use Full Forecast for lead routing, although that isn’t something I personally manage. Still, I know it gets a lot of use on our side as well.
What do you dislike about the product?
I think Fullcast could benefit from more AI built in. Right now, it seems to require a lot of manual guidance, and making edits can sometimes feel cumbersome. That said, I generally find it to be a useful tool overall, and I’m fairly sure we aren’t taking advantage of all the features it offers.
What problems is the product solving and how is that benefiting you?
Territory management, along with account and opportunity maintenance, at scale.
Destiny G.
Simple Navigation and Easy to Learn from Day One
Reviewed on May 19, 2026
Review provided by G2
What do you like best about the product?
The navigation is very simple and easy to use. The software is also straightforward and easy to understand, so it isn’t difficult to learn or use, even if it’s your first time working with it.
What do you dislike about the product?
I didn’t find anything I disliked about the software.
What problems is the product solving and how is that benefiting you?
I use it to access more detailed information about companies and brand websites. It also benefits me by helping me write future blog posts.
Arsema D.
Fullcast: Simple to Use and Packed with Fast Insights
Reviewed on May 19, 2026
Review provided by G2
What do you like best about the product?
Fullcast is very simple to use and populates a ton of information quickly
What do you dislike about the product?
Nothing is bad about fullcast it is a great platform
What problems is the product solving and how is that benefiting you?
Research, analytics, and content writing efficiency
Viridiana H.
Simple to Use, Clean UI, and Fast Loading Content
Reviewed on May 19, 2026
Review provided by G2
What do you like best about the product?
I like how simple it is to use, the UI/UX is clean and the content loads quickly
What do you dislike about the product?
I think there can be a search bar at the top to help find keywords, instead of having to scroll through
What problems is the product solving and how is that benefiting you?
It is helping me a lot with research and defining brand identity
Federica L.
Saves Me Time While Keeping My Creativity
Reviewed on May 19, 2026
Review provided by G2
What do you like best about the product?
It saves me so much time while still keeping the creativity.
What do you dislike about the product?
I do believe this program has so much to offer. I don't find anything that I dislike
What problems is the product solving and how is that benefiting you?
I would help me writing blogs
Marketing and Advertising
Fullcast Makes Research and Writing Faster and Easier
Reviewed on May 19, 2026
Review provided by G2
What do you like best about the product?
It makes the whole process a lot easier, saving time on research and writing
What do you dislike about the product?
I have not discovered anything that I dislike about Fullcast at this time
What problems is the product solving and how is that benefiting you?
It helps to make research and writing easier, along with using keywords that are helpful with things like blog posts
Abby B.
Amazing Research Features That Save Time
Reviewed on May 19, 2026
Review provided by G2
What do you like best about the product?
The research aspect is amazing! It really helps save some time
What do you dislike about the product?
Nothing! I think the platform is amazing.
What problems is the product solving and how is that benefiting you?
Research can take so much time, and Fullcast's product does a lot of that time consuming work for you. The AI is so useful, and performs really well.