My main use case for Sigma is to check on the status of our accounts, my accounts, and my programs. I love using a tool where I can analyze the return visits of leads that we've already sent to customers.
I use Sigma for analyzing those return visits by loading it, setting the fields for a particular account of mine, and I can see the leads that we've sent. In analyzing, I let Sigma do its magic and can run another report that tells me every time one of those lead accounts has returned to PeerSpot to continue their research. This has been an invaluable resource for me to share with some of our customers to help them understand the value of our audience in showing how their leads are continuing to visit and do their research, which provides our customers with great intelligence for their account scoring and lead handling.
I'm using Sigma to check on all the programs. That was one of my favorite use cases, but to see how many leads have been delivered, to see how many reviews have been collected, to see how many review interviews have been set up, how our outreach center is contacting prospects for leaving reviews. There are a lot of different use cases for Sigma.