My main use case for Sigma is for enterprise dashboards, which is originally why I brought it in, and self-service analytics.
A quick and specific example of how I used Sigma for enterprise dashboards is that I built a centralized reporting dashboard for our marketing team.
My main use case for Sigma supports the entire organization, and one of the big reasons that I initially brought it in was I was able to connect it to our Snowflake environment and let one of our SVPs know that it was connected. Before I got a chance to really train her, she had set up her own dashboard. It was a comprehensive dashboard that had at least five tabs on it, and it was actually really good. I could not believe that she set it up by herself with no training.
The best features Sigma offers include the self-service functionality, which was a really big deal, as well as their very good data apps and integration with Snowflake. Sigma is also moving into the AI space, as a lot of companies are, and they are doing a really great job at it.
The data apps feature stands out for me because it was just more focused data that is easier to get to, not having to do just the regular dashboards.
Sigma has positively impacted my organization because we were able to retire an old enterprise reporting tool that was homegrown, which involved a lot of canned SQL and parameterized SQL, making it a lot easier for us.
After switching from our homegrown reporting tool to Sigma, we noticed that a set of employees were able to create their own dashboards, allowing other organizations within the company to really take off and not depend on BI after that. So that was one of the big things.
I think Sigma can be improved by continuing to do what they are doing in leaning into AI and leaning into the Snowflake integration with AI. All of the conversational features that they have recently rolled out are really great, and I think that is mainly it. It is about being able to hold people within the tight context of the data in the dashboard and being able to interact with it conversationally.
I cannot think of any needed improvements right now, even something minor.
I have been using Sigma for three years.
Sigma's scalability as our data or user base grows is very easy, especially with the organizations.
Sigma's customer support is excellent, and that is actually one of the other reasons why we ended up going with Sigma, as we are able to hit the question mark and ask for support and get real live people that are very knowledgeable. Their support I really think is a 10 out of 10.
For actual users, I find it very easy to get into and adopt Sigma.
Sigma's performance when handling large data sets or complex queries is wholly dependent on the Snowflake warehouse, so if we do not want to burn too many Snowflake credits, we keep it on a smaller warehouse. Usually, it is okay, which is mainly because what we are trying to do is also be careful with our Snowflake budget.
I think Sigma handles data security and compliance requirements for my organization really strongly since they integrate with Snowflake security as well.
I do not know that we really had any big integrations, but we did have a couple API integrations with some homegrown tools, and that went pretty smoothly. They have been getting much better at that.
I think the level of customization Sigma allows for dashboards and reports is very good and getting better, but the other big thing is really what they are heading towards with more of the data apps.
My advice for others looking into using Sigma is to make sure your data foundation is set. I just do not think it is a smart idea for any tool to go after your transactional data; you should at least have some sort of data model so that way you are not querying 10 years of data when you only need last month or last year.
I think Sigma is a very strong company, and I consider them one of the top vendors in the space. The only question that I would have is that I have not had a chance to look at some of the newer agentic, AI-only tools. I would rate this review as a 9 out of 10 overall.