For one of the clients, we used to push internal phishing simulation awareness training to more than 5,000 employees. We simulate phishing simulation tickets with Gophish, and we use it for simulated phishing campaigns and security awareness exercises, measuring the click rates, identifying the higher-risk departments, training the users on suspicious emails, and reporting campaign results to management.
In one real campaign, we conducted a targeted user test with a fake password expiry email template similar to common real-world phishing tactics. The campaign was internal and controlled; some users clicked the link while others reported it to the cybersecurity and SOC team. This gave us useful insights into which team required more awareness training, and it even indicated who is an insider risk for our organization. After follow-up training, the click rate was reduced noticeably with this campaign.
The feedback was more valuable than just giving awareness presentations. This is how we are using Gophish.