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Iru
Iru is the AI-powered IT & security platform used by the world's fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation - collapsing the stack and giving IT & security time and control back.
Reviews (844)
JJ Z.
Strong fleet management for a small IT team, chat-only support is limiting
Reviewed on Aug 13, 2026
Review provided by G2
What do you like best about the product?
The biggest win for us is provisioning. Our Apple fleet is company iPhones, company iPads, and Apple TVs in conference rooms, and before Iru none of it was truly managed. Getting a new user set up took me two to three hours between staging the device, loading apps, and walking them through data migration. Now I assign the device in Iru, hand it off, and the user powers it on. Blueprints handle enrollment, configuration, and app installs from there. That's a couple of minutes of my time instead of two to three hours.
Blueprints are the reason that works. The assignment logic is easy to reason about, so an iPhone for an office user and an iPad headed out to a jobsite land with different apps and restrictions without me maintaining two separate manual processes. Self Service also cuts down on requests, since users can pull approved apps themselves instead of opening a ticket. Enrollment completes reliably on the first try, and configuration changes push out to devices promptly rather than sitting in a queue.
The console is straightforward to navigate, which matters a lot when device management is one responsibility among many rather than a full-time job. Apple Business Manager integration has been reliable and has not needed babysitting.
Licensing is straightforward per device, and everything I need for iOS and iPadOS management is included without add-ons.
Blueprints are the reason that works. The assignment logic is easy to reason about, so an iPhone for an office user and an iPad headed out to a jobsite land with different apps and restrictions without me maintaining two separate manual processes. Self Service also cuts down on requests, since users can pull approved apps themselves instead of opening a ticket. Enrollment completes reliably on the first try, and configuration changes push out to devices promptly rather than sitting in a queue.
The console is straightforward to navigate, which matters a lot when device management is one responsibility among many rather than a full-time job. Apple Business Manager integration has been reliable and has not needed babysitting.
Licensing is straightforward per device, and everything I need for iOS and iPadOS management is included without add-ons.
What do you dislike about the product?
Support is the weakest part of the experience. It's chat only, with no phone or email option, and some sessions have run over an hour with long gaps between responses. That's a hard model when you're troubleshooting something live on a device in front of you.
The clearest example: automated device enrollment with SSO during Setup Assistant was unreliable and would repeatedly get stuck. I worked it through a chat session, landed on a workaround where I manually assign each device on the Enrollment screen before it goes through Setup Assistant, and that was the end of it. Nobody followed up afterward to check whether it was resolved or to offer an actual fix. The workaround has a side effect too, since device owner only populates automatically when SSO runs during Setup Assistant, so I end up assigning users manually as well. Two manual steps back in a process that should be hands-off.
Onboarding was effectively self-serve. I got the tenant and figured it out from documentation. That was manageable for me, but a team without an admin comfortable digging through docs would feel the gap.
The 25-device minimum to add macOS management is also a real barrier for smaller Apple fleets. Plenty of organizations have a handful of Macs alongside a larger iPhone and iPad footprint, and the minimum makes consolidating onto one platform harder to justify.
The clearest example: automated device enrollment with SSO during Setup Assistant was unreliable and would repeatedly get stuck. I worked it through a chat session, landed on a workaround where I manually assign each device on the Enrollment screen before it goes through Setup Assistant, and that was the end of it. Nobody followed up afterward to check whether it was resolved or to offer an actual fix. The workaround has a side effect too, since device owner only populates automatically when SSO runs during Setup Assistant, so I end up assigning users manually as well. Two manual steps back in a process that should be hands-off.
Onboarding was effectively self-serve. I got the tenant and figured it out from documentation. That was manageable for me, but a team without an admin comfortable digging through docs would feel the gap.
The 25-device minimum to add macOS management is also a real barrier for smaller Apple fleets. Plenty of organizations have a handful of Macs alongside a larger iPhone and iPad footprint, and the minimum makes consolidating onto one platform harder to justify.
What problems is the product solving and how is that benefiting you?
The core problem was that company data lived on phones and tablets we had no real control over. Devices go out to field staff and multiple offices, so they're rarely within arm's reach when something goes wrong. Iru gave us an actual answer to that.
"Lost Mode" is the feature I'd point to first. When a device goes missing, gets stolen, or is sitting with an employee who has already left and hasn't returned it yet, I can lock it down remotely instead of hoping for the best. The app data controls are the quieter but arguably bigger one. Controlling whether data can move from managed apps into personal ones means company information stays inside the apps we've approved rather than getting copied off into someone's personal cloud storage.
Offboarding used to be a loose end. Now wiping and reassigning a returned device is a few minutes in the console rather than a manual reset and rebuild, which means devices actually get recycled to the next user instead of piling up in a drawer.
Inventory visibility solved a problem I had underestimated. With devices spread across offices and job sites, I can see what we own, who has it, and what OS version it's on without chasing people down. VPP app and license distribution ties into that, so apps and licenses get pushed and reclaimed centrally instead of tracked in a spreadsheet.
The net benefit is that a distributed fleet is manageable by a small IT function without a dedicated device admin.
"Lost Mode" is the feature I'd point to first. When a device goes missing, gets stolen, or is sitting with an employee who has already left and hasn't returned it yet, I can lock it down remotely instead of hoping for the best. The app data controls are the quieter but arguably bigger one. Controlling whether data can move from managed apps into personal ones means company information stays inside the apps we've approved rather than getting copied off into someone's personal cloud storage.
Offboarding used to be a loose end. Now wiping and reassigning a returned device is a few minutes in the console rather than a manual reset and rebuild, which means devices actually get recycled to the next user instead of piling up in a drawer.
Inventory visibility solved a problem I had underestimated. With devices spread across offices and job sites, I can see what we own, who has it, and what OS version it's on without chasing people down. VPP app and license distribution ties into that, so apps and licenses get pushed and reclaimed centrally instead of tracked in a spreadsheet.
The net benefit is that a distributed fleet is manageable by a small IT function without a dedicated device admin.
Computer Software
Small IT team, easy to run macOS fleet
Reviewed on Aug 13, 2026
Review provided by G2
What do you like best about the product?
coming from years on jamf pro, the interface was the biggest surprise. everything is where you'd expect it and my whole team can work in it without me writing docs for every little task. prism is great for quick fleet visibility, i get answers about devices in seconds that used to mean building a search in jamf. the ai assistant is handy too for digging things up without clicking through the console. support is quick and actually answers the question you asked, and onboarding was smooth, we were up and running in days not the months i budgeted coming from jamf.
What do you dislike about the product?
if you come from jamf expecting equivalents you'll hit some walls. nothing as deep as smart groups or extension attributes, prism is more pre-built than jamf's build-any-query searches, and the community is way smaller than jamf nation. it's a different mindset, once you stop trying to rebuild your jamf setup in it, it clicks.
What problems is the product solving and how is that benefiting you?
managing a mac fleet with a small it team and no dedicated mac admin. os updates are enforced out of the box, auto apps keeps core third party apps patched without me building and testing packages, and new hires get a ready mac without us touching it. it also connects to our idp, so we assign policies through idp groups instead of maintaining a separate device grouping setup in the mdm.
Dennis B.
Simple setup, inflexible pricing
Reviewed on Aug 11, 2026
Review provided by G2
What do you like best about the product?
I like the relatively simple interface of Iru. With various blueprints, you can set up different groups for devices and use library items to configure specific apps and settings. This makes the entire setup quite simple and causes little additional effort.
What do you dislike about the product?
I find the pricing a bit inflexible because it always works in device buckets. That means you have fixed limits of 50 or 75, etc., or other devices. A bit more flexibility would be better for us as a small company.
What problems is the product solving and how is that benefiting you?
Iru makes it easy for us to register and manage devices, keep them up to date, and meet compliance requirements. We appreciate the simple interface with blueprint options and library elements for effortless configuration of devices and apps.
Computer Software
Clean Admin UI and Powerful macOS Library Items
Reviewed on Aug 11, 2026
Review provided by G2
What do you like best about the product?
The admin UI is clean and easy to navigate. I can find what I need without digging through nested menus.
Building blueprints visually is also really easy, it's easy to see the whole setup at a glance and can put it together without much guesswork.
The library items are the best part. There are a wide selection of readymade items for macOS, so most of the settings we want to enforce are just a few clicks away instead of writing custom profiles or scripts ourselves.
Enrollment through Apple Business Manager has been reliable, new MacBooks get configured without me touching them
Building blueprints visually is also really easy, it's easy to see the whole setup at a glance and can put it together without much guesswork.
The library items are the best part. There are a wide selection of readymade items for macOS, so most of the settings we want to enforce are just a few clicks away instead of writing custom profiles or scripts ourselves.
Enrollment through Apple Business Manager has been reliable, new MacBooks get configured without me touching them
What do you dislike about the product?
From what I've seen, the Windows side isn't quite on the same level as macOS yet. For macOS the library items cover pretty much everything we want to enforce, but the coverage doesn't seem to go as deep on the Windows side.
What problems is the product solving and how is that benefiting you?
Iru gives us one place to manage and secure our MacBooks. New devices enroll automatically through Apple Business Manager and get the whole baseline applied, so onboarding a new employee takes almost no time from me.
We can also enforce things like disk encryption and USB blocking across the fleet, and show the actual device state when a customer or auditor asks.
We can also enforce things like disk encryption and USB blocking across the fleet, and show the actual device state when a customer or auditor asks.
Jon K.
Straightforward App Library and Effortless Remote Device Management
Reviewed on Aug 11, 2026
Review provided by G2
What do you like best about the product?
Building and maintaining an app library with baseline security settings is straightforward, and shipping, configuring, and managing devices remotely takes very little ongoing effort.
What do you dislike about the product?
Very little to complain about. The platform is built so that once configuration is in place it holds without constant babysitting, which means maintenance takes up very little of my week. That's a real advantage for a small IT team carrying a lot of other responsibilities. The interface is also approachable enough that you don't need to spend weeks in documentation before you're productive in it.
What problems is the product solving and how is that benefiting you?
The biggest one is time. Provisioning, patching, and enforcing settings used to be manual work spread across the week, and now most of it runs on its own. For a small team with a lot of other responsibilities, that's hours back every week and fewer tickets in the queue.
It also gave us real control over the fleet. We know what's on every machine, what state it's in, and whether it matches our standard, and we can correct drift without touching the device. That matters for a fully remote workforce where nobody is walking a laptop over to a desk. On the security side, we have a consistent baseline applied everywhere instead of a set of assumptions, plus visibility into things like OS versions, disk encryption, and app versions when someone asks whether we're exposed to a given issue. Answering those questions now takes minutes instead of a scramble.
It also gave us real control over the fleet. We know what's on every machine, what state it's in, and whether it matches our standard, and we can correct drift without touching the device. That matters for a fully remote workforce where nobody is walking a laptop over to a desk. On the security side, we have a consistent baseline applied everywhere instead of a set of assumptions, plus visibility into things like OS versions, disk encryption, and app versions when someone asks whether we're exposed to a given issue. Answering those questions now takes minutes instead of a scramble.
Andrew S.
Intuitive UI That Gets Tasks Done in Fewer Clicks
Reviewed on Aug 10, 2026
Review provided by G2
What do you like best about the product?
The intuitive user interface; fewer clicks to accomplish tasks
What do you dislike about the product?
Slower Windows/Android adoption; most of our fleet is Apple hardware, but would be nice to have everything under one roof
What problems is the product solving and how is that benefiting you?
Maintaining continuity through software updates, layout rules/restrictions
Hospitality
Runs Smoothly in the Background with Minimal Maintenance
Reviewed on Aug 03, 2026
Review provided by G2
What do you like best about the product?
Operating in the background. No need to manage anything on a daily basis.
What do you dislike about the product?
Some pop-ups here and there, but not anything terrible.
What problems is the product solving and how is that benefiting you?
Automating what needs to be done in the back to make sure that the business is on par with the tech needs that have to be met. Regular updates that I don't need to work on.
Information Technology and Services
Simple Automation That Takes a Load Off Our Team
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
The simplicity it adds to automation within my org is a huge weight off the shoulders of my team.
What do you dislike about the product?
At times, it can be challenging to manage the more granular pieces of apple products in my org.
What problems is the product solving and how is that benefiting you?
With a small team, such as mine, Iru has been a huge aid in automating the daily operations.
Marketing and Advertising
Clean, Simple UI with a Great Range of Features
Reviewed on Jul 31, 2026
Review provided by G2
What do you like best about the product?
The UI is clean and simple to use, yet it still offers a great range of features.
What do you dislike about the product?
Nothing much to add right now. I’m just looking forward to more PC Windows features.
What problems is the product solving and how is that benefiting you?
It’s a seamless MDM solution for our Macs, and it’s been working great so far.
E-Learning
Best-in-Class Mac Management with Integrated EDR and Vulnerability Management
Reviewed on Jul 30, 2026
Review provided by G2
What do you like best about the product?
Ease of use. It's the best Mac management software out there. I like that it can have EDR and vulnerability management integrated into the platform. Support team is good. The system is under active development and improving all the time.
What do you dislike about the product?
Windows support is basic, but getting better. Most of my dislikes are nitpicks are getting fixed.
What problems is the product solving and how is that benefiting you?
Managing my remote Mac fleet. Helps me keep an eye on device and secure them. Makes setup quick and easy and enforces apps and settings easily.