• Sold by CACI Ltd

Prices starting at $20,000 | 12 and 36 month subscriptions available.

Acorn is a geodemographic segmentation of the UK’s population. It segments households, postcodes and neighbourhoods into 6 categories, 18 groups and 62 types. By analysing significant demographic factors and population behaviour, it provides precise information and an in-depth understanding of different types of people, enabling profiling of different customer groups, targeting of messages or the understanding of geographic areas such as retail catchments.