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Free taxonomy of US audience segments drawn from Kantar syndicated research. Covering major consumer categories, Kantar Audiences can be used for analytics, insights, targeting and measurement.
About Kantar
Kantar delivers the critical information you need to make better decisions about communications. We track over four million brands in 50 countries and provide insights in advertising monitoring, audience measurement, competitive intelligence and consumer behavioral research to over 22,000 clients. Our expertise in media and marketing information can help you succeed in a rapidly evolving world.
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"Accelerating Change: COVID-19 and the Evolution of Healthcare Professionals" is a free preview of our in-depth 36-page special report that explores the impact of COVID-19 on the ways U.S. healthcare professionals interact with patients and manage their practices, information source trends, and shifts to online resources and digital health tools. The report is based on data from Kantar's 2020 Digital Insights and Sources & Interactions studies, conducted with HCPs across 20+ specialties.
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