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The Gallup World Poll exists to help change the world by finding out what each of the world's 7 billion+ citizens think, feel and desire. Since creating the World Poll in 2005, Gallup has conducted studies in more than 160 countries that include 99% of the world's adult population. The World Poll survey includes more than 100 global questions as well as region-specific items. These data are nationally representative, covering urban and rural areas in each country.