Aqfer is a Marketing Data Platform-as-a-Service that empowers marketing solution providers and their customers to bring applications to their cloud data, facilitating real-time insights, decisions, and activation in a privacy-first world. Learn more about how Aqfer helps its clients streamline their marketing data management processes, and the Aqfer products that support that mission, by visiting www.aqfer.com.
Aqfer's Marketing Data Platform is designed to be an organization's primary data repository for all types of marketing-related data. MDP ingests, collates, resolves, and analyzes massive volumes of marketing-related data; it also re-factors data for rapid distribution.
Aqfer's Universal Tag is a brand-specific, privacy-compliant, first-party universal tag that can be placed in all owned and paid media resources. UT is used to support closed-loop measurement, improve multi-touch attribution, deliver first-party data to brands, and enable in-region privacy controls.
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