The goal of UID2 is to enable deterministic identity for advertising opportunities on the open internet with consumer transparency and controls in place. UID2 provides a collaborative framework for all constituents and a healthy, open internet by utilizing a transparent and interoperable approach.
Unified ID 2.0 (UID2) is a deterministic identifier based on PII with user transparency and privacy controls. This product creates a deployment of the the UID2 Operator that generates and manages UID2s and UID2 tokens for UID2 participants.
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