MASS Analytics is a UK based marketing analytics company specialising in Marketing Mix Modelling, attribution, and marketing investment optimisation for global brand advertisers in CPG, retail, and media. MassTer Mind, our MMM platform, lets teams build models, simulate scenarios, optimise budget allocation, and manage marketing strategies. Sister products in the MassTer platform - PACE, Studio, Insight, Flow - connect to your data wherever it lives. Enterprise grade security, safety, and operational excellence by design, certified to ISO 27001 and aligned with industry best practices.