MetaBroadcast specializes in metadata management for media organizations that own and distribute video or measure its consumption. We focus on the data's accuracy, consistency, and integrity. Atlas, our cloud-based active metadata platform, has ingested, de-duped, unified, cleansed, and organized metadata from over 150 sources into an ID Registry of over 140 million content records and billions of data points. An agnostic approach to data sources allows customers to manage metadata costs better while improving data quality, operational efficiency, and content monetization.
Our comprehensive Audit is designed to identify opportunities to improve commercial proficiency and reduce costs by analysing existing metadata based on customer-defined priorities and use cases. The objective of the Audit is to establish the current health of existing metadata and consider its utilisation and cost-effectiveness.
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