About Diffly

Diffly is an AI-powered win-loss analysis platform for B2B companies. It automatically reaches out to lost prospects after a deal is closed to collect honest, unbiased feedback, through surveys and live interviews, on why deals were won or lost. As a neutral third party, Diffly surfaces insights that CRM data typically misses (which is inaccurate up to 90% of the time), then uses AI to identify trends and key decision drivers. The goal is to help revenue, sales, marketing, and product teams improve win rates, sharpen competitive intelligence, and turn lost deals into second chances.