APN Funding Resources

Helping APN Partners manage training, development, and marketing costs

What are APN Funding resources?

As businesses progress through the APN partner journey and participate in specific programs, you can unlock various funding options to help you build, market, and sell with the APN.

The APN Funding resources are tailored to meet your business needs around training, new product and solution development, and go-to-market activities, enabling you to reach new customers and differentiate your business. APN Partners may receive funding in the form of cash or AWS Promotional Credits depending on the specific funding option.

Discover benefits, funding options, and how to submit funding requests below.

Accelerate your cloud journey with APN Funding resources

APN Partner Funding Benefits

Gain proficiency in AWS services

Increase your capacity and capabilities for delivery of AWS solutions and products through a variety of training avenues including classroom, virtual-led training, and digital training.

Develop new products and solutions

Drive innovation by developing products and solutions that integrate with AWS services.

Enable go-to-market activities

Build AWS qualified opportunities with AWS customers and other APN Partners through demand generation activities.

Accelerate sales cycle and build pipeline

For partner-led opportunities from development to deployment, funds are available to you to build customer pipeline, explore proof of concepts, and accelerate migration projects.

APN Funding Options

Training Discounts and Certification Credits

Accelerate onboarding of your technical team with discounted training to help with AWS Certification exams.

Increase your organization capacity and capabilities to deliver AWS solutions and products by earning AWS Promotional Credits upon your team passing specific certifications.

APN Innovation Sandbox Credits

Offset AWS usage costs incurred during solution development with AWS Promotional Credits.

APN Partners can integrate AWS services into solutions and launch products built on AWS, faster and more efficiently.

Marketing Development Funds

The Marketing Development Funds (MDF) helps offset your marketing costs to drive demand generation and build your sales pipeline.

Receive cash or AWS Promotional Credits to support your marketing efforts to promote your services and solutions on AWS.

Partner Opportunity Acceleration Funds

Partner Opportunity Acceleration (POA) funds help you move forward with customers by exploring proof of concepts or migrations.

Receive cash or AWS Promotional Credits to accelerate sales cycles and customer adoption of APN Partner solutions or products powered by AWS.

Get Started with APN Funding Resources

Depending on where you are in your APN Partner journey and participation in various APN Partner programs, you can become eligible to leverage various APN Funding resources.

  • Step 1: Join the APN
  • Step 2: Explore APN Funding Resources
  • Step 3: Evaluate APN Funding Options for Your Business
  • Step 4: Submit APN Funding Request
  • Step 1: Join the APN
  • If you haven’t already registered your company with the APN, join the APN by creating your APN Partner Central Account.

    Join at no cost, then advance your APN journey with access to several funding resources.

  • Step 2: Explore APN Funding Resources
  • Once registered with the APN, learn more about Training and Certification plus APN Innovation Sandbox in this training.

    Upon achieving APN Select or higher tier partner designation, log in to the APN Funding tool to download the APN Funding Guide from the Help & Documentation tab.

  • Step 3: Evaluate APN Funding Options for Your Business
  • Connect with your AWS Partner Development Contact to discuss the APN Funding options relevant to your business and how to submit your funding request.

  • Step 4: Submit APN Funding Request
    • To access discounted training, please visit the “Training & Certification Funding” section via the “Funding” tab in APN Partner Central
    • To learn more about the AWS Promotional Credits for select completed certifications and APN Innovation Sandbox Credits, connect with your AWS Partner Development Contact
    • To submit requests for MDF and Partner Opportunity Acceleration Funds, APN Partners must have an AWS Payee Central account
      • If you do not have an Amazon Payee Central account, submit a request in APN Partner Central to initiate this process
      • If you have an Amazon Payee Central account, but have not completed the setup, please login to payeecentral.amazon.com to finalize bank account registration and take the tax interview

    Note: Any receipt of AWS Promotional Credits is subject to the AWS Promotional Credit Terms & Conditions (Promotional Credit Terms).

Get Connected