Funding Benefits for AWS Partners

Helping AWS Partners manage training, development, and marketing costs

Are you an AWS Partner? Log into AWS Partner Central »

As businesses join the AWS Partner Network (APN), and participate in specific programs available to AWS Partners, you can unlock various funding benefits to help you build, market, and sell with AWS.

These funding benefits are tailored to meet your business needs around training, new product and solution development, and go-to-market activities, enabling you to reach new customers and differentiate your business. AWS Partners may receive funding in the form of cash or AWS Promotional Credits depending on the specific funding option. Discover how to make the most of your available funding options and how to submit funding requests below. 

Gain proficiency in AWS services

Increase your capacity and capabilities for delivery of AWS offerings and solutions through a variety of training avenues including classroom, virtual-led training, and digital training.

Develop new products and solutions

Drive innovation and development of products and solutions that integrate or build on AWS services.

Enable go-to-market activities

Build AWS qualified opportunities with AWS customers and other Partners through demand generation activities.

Accelerate sales cycle and build pipeline

For partner-led opportunities from development to deployment, funds are available to help you build customer pipeline, explore proof of concepts, and accelerate migration projects.

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Get Started

Depending on where you are in your AWS Partner journey and participation in various Partner programs, you can become eligible for various funding benefits. Follow these steps to submit your funding requests.

Funding Options for AWS Partners

Training Discounts and Credits

Accelerate the onboarding of your technical team with discounted training to help with AWS Certification exams.

Increase your organization's capacity and capabilities to deliver AWS solutions and products by earning AWS Promotional Credits for Certifications passed.

APN Innovation Sandbox Credits

Offset AWS usage costs incurred during solution development with AWS Promotional Credits as part of the Innovation Sandbox program.

AWS Partners can integrate AWS services into offerings and launch solutions built on AWS, faster and more efficiently.

Marketing Development Funds

Marketing Development Funds (MDF) help offset your marketing costs to drive demand generation and build your sales pipeline.
Receive cash or AWS Promotional Credits to support your marketing efforts to promote your offerings and solutions on AWS.

Migration Acceleration Program

Migration Acceleration Program (MAP) funds support you with migrations or modernizations of any size or workload to AWS, at each phase of the customer’s migration journey.

Receive cash or AWS promotional credits to originate opportunities, accelerate customer migration or modernizations workloads to AWS and grow your Migration practices on AWS.