Data Privacy & Compliance at AWS

At AWS, customer trust is our top priority. We deliver services to millions of active customers, including enterprises, educational institutions, and government agencies in over 190 countries. Our customers include financial services providers, healthcare providers, and governmental agencies, who trust us with some of their most sensitive information.

We know that both our customers and your customers care deeply about privacy and data security. That’s why AWS gives you ownership and control over your content through simple, powerful tools that allow you to determine where your content will be stored, secure your content in transit and at rest, and manage your access to AWS services and resources for your users.

Maintaining customer trust is an ongoing commitment. We strive to inform you of the privacy and data security policies, practices, and technologies we’ve put in place. Visit our AWS Data & Privacy page for more information about our data and privacy commitments.


The European Union’s General Data Protection Regulation (GDPR) protects European Union data subjects' fundamental right to privacy and the protection of personal data.

All AWS Services, including Amazon Pinpoint, are GDPR ready. Visit our AWS GDPR Center for more information.

System and Organization Controls (SOC)

AWS’ System and Organization Controls (SOC) Reports are independent third-party examination reports that demonstrate how AWS achieves key compliance controls and objectives. The purpose of these reports is to help you and your auditors understand the AWS controls established to support operations and compliance. Amazon Pinpoint is in the scope of this compliance program. AWS’ SOC and other compliance reports can be accessed via AWS Artifact.  

Deleting Data from Amazon Pinpoint

From time to time, you may find it necessary or desirable to delete data stored by Amazon Pinpoint. This document includes procedures for deleting various types of data, including data that could be considered personal.

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