Toptal Uses AWS Service Delivery Program to Speed Growth, Help Customers Improve Machine Learning Accuracy

Toptal, an AWS Advanced Consulting Partner, is using its AWS Service Delivery Program designation to accelerate business growth and build customer confidence. The company relies on its AWS skills and expertise to help its customers improve machine learning accuracy and cost-effectively scale cloud solutions.

Thousands of companies across the globe have scaled their businesses on demand by relying on Toptal. Toptal offers a network of Amazon Web Services (AWS)–certified developers, engineers, architects, and consultants. The company matches AWS customers with pre-qualified cloud technology experts who work part-time or full-time to build cloud-native applications or review and optimize existing AWS environments.

An AWS Advanced Consulting Partner, Toptal was born in the cloud. “We built our business on AWS,” says Ross Bowman, Cloud Alliances Manager at Toptal. “We’re an entirely remote company, so helping AWS customers in the cloud is a natural fit for us. When working with Toptal’s experts, companies can pay for only what they use and scale up or down as needed, without having to guess capacity, just like they can with AWS.”

Toptal’s workforce now has 200 AWS certifications. “Toptal places a heavy emphasis on being AWS certified. This ensures that our experts have the most current knowledge and technical skills to design, deploy, and operate applications on AWS for our clients,” says Jasmine Olson, APN Alliance Lead at Toptal.

Because of its AWS knowledge and expertise, Toptal is a member of the AWS Service Delivery Program. The program validates AWS Partners for following best practices and customer success and highlights their proven technical proficiency with specific, native AWS services. Toptal is validated as an AWS Service Delivery Partner for Amazon API Gateway, Amazon CloudFront, Amazon Relational Database Service (Amazon RDS), AWS Lambda, and AWS WAF. “Being in the AWS Service Delivery Program builds confidence and credibility in the type of work we do,” Bowman says. 

Toptal has quickly grown its business because of the validation. “We have accelerated our growth because our sales teams can showcase our AWS skills and knowledge early on in conversations with new customers,” says Bowman.

Toptal continues to expand its AWS service expertise to help its customers improve machine learning capabilities through technologies such as Amazon SageMaker. For example, Envoy Media Group, a digital marketing agency that specializes in lead generation in the financial services industry, wanted to predict the long-term value of its leads to optimize online advertising spending. Toptal worked with Envoy to build an automated data model based on Amazon SageMaker, which enabled Envoy to quickly integrate existing data into machine learning models. Envoy also improved prediction accuracy from 85 percent to 98 percent with its largest advertising network to more clearly see what a lead’s value would be in one week, one month, or one year.

Toptal also used AWS Lambda to automate a cloud solution for LEVELS, a Las Vegas, Nevada-based social network that has integrated payment functions and finds and applies benefits for its customers. Using an AWS-based serverless solution, LEVELS can automatically scale its resources to support processed images, which cost less than 0.01¢ ($0.0001) per image.

As it continues its journey with AWS, Toptal is expanding and scaling new delivery models and focusing more on rapid innovation. “Many of our customers want to take an idea and spin up resources quickly,” says Bowman. “We can help them move from ideation to reality, entirely on demand, on AWS.”