Customer Use Cases
Motorola Solutions is a leading global provider of mission-critical communication infrastructure, devices, accessories, software and services. Their products are used by government, public safety and commercial customers to improve public safety while increasing effectiveness of their mobile workforce operations.
"Amazon Rekognition's new video analytic features are impressive. They can, for example, help with search of historical and real time video for persons-of-interest, providing efficiencies and awareness by automating this typically human task."
- Dan Law, Chief Data Scientist, Motorola Solutions
Pinterest is the world’s catalog of ideas. Our mission is to help people discover the things they love, and inspire them to go do those things in their daily lives. Since then, we’ve helped millions of people around the world find recipes, parenting hacks, style inspiration and other ideas to try.
“As a visually-driven platform, Pinterest relies heavily on the speed and quality of images, but the text behind those images is just as important, as it provides context and makes Pins actionable for our 200M+ active Pinners. In working with Amazon Rekognition Text in Image, we can better extract the rich text captured in images at scale and with low latency for the millions of Pins stored in Amazon S3. We look forward to continuing to develop the partnership with AWS for high quality and fast experiences for Pinners and businesses on Pinterest.”
- Vanja Josifovski, CTO, Pinterest
Wia is where people and things go to talk. Their mission is to make it possible for anyone to connect anything to the Internet, creating the next generation of the physical web.
ARMED™ is dedicated to the development and integration of cutting-edge technology to combat acts of political violence, terrorism, organized criminal activities, and insider threats.
“We thrive on making it possible for anyone to push the boundaries of their imagination, rather than getting stuck in the technical details. The combination of Flow Studio and Amazon Rekognition’s facial detection allows developers on our platform to turn their devices into smart, useful cameras within a matter of minutes. We chose to use Rekognition for facial detection because of the high accuracy and how simple it was to integrate into our application.”
- Conall Laverty, CEO and Founder, Wia
“Our specialty is on safeguarding major events in the face of increasing complex and malevolent environments. Amazon Rekognition powers ARMED™’s Data Fusion System, providing a real-time ability to track individuals in video streams and recognize persons of interest. These capabilities enable predictive analytics that supply security specialists with immediate and potentially life-saving information. We’re excited to be working with the Rekognition team in developing a world-class platform that provides security organizations and clients with enhanced situational awareness.”
- Shaun Mccarthy, CEO, ARMED Inc.
Scripps Networks Interactive is a leading developer of engaging lifestyle content in the home, food and travel categories for television, the internet and emerging platforms.
Open Influence is a market leader in the influencer marketing space. Their advanced technology solutions and award-winning services allow global brands and agencies to identify relevant influencers based on their campaign objectives, while effectively predicting and monitoring campaign performance.
“Licensing media assets is essential to Scripps Networks, Interactive. Consistent and accurate media metadata enables our enterprise and customers to quickly find what they want. Human-based metadata tagging is time-consuming and tedious, and productivity and efficiency can be greatly increased through automation. Amazon Rekognition enables us to quickly and efficiently add value through various automated metadata tagging processes, and images and video segments are much easier to find for our enterprise and our customers. This allows us to increase cycle times, productivity, and efficiency, and adds revenue opportunities that benefit our bottom line”.
- Shane Murphy, Solutions Engineer, Scripps Networks
“We index a colossal amount of social data every day. Through our partnership with Rekognition, we are able to deploy real-time visual search into our existing influencer search engine. This has added incredible value to our business and to our clients. In our first week of use, we ran Rekognition against tens of millions of social images. After running a handful of samples to determine the accuracy of the label detection, we found our confidence level to be extremely high compared to other image recognition platforms we evaluated. Amazon tools allow us to maintain our edge as the technology leader in the influencer marketing space."
- Micky Dionisio, CTO, Open Influence
Soul Platform makes building dating apps easy. Their customizable cloud back-end platform includes features such as user registration, flexible matching, chats, media and data storage, in-app support, push notifications, and analytics.
Butterfleye is a cordless security camera for business and home. We develop security platforms that combine activity-based recording, facial recognition and military-grade technology to decide when to record and when to disarm, placing our products at the optimal intersection of security and privacy.
"We abide by very strict policies on user-generated content in apps, requiring developers to provide a method for filtering objectionable material from being posted, blocking offensive users, and quickly respond to reported content. With Amazon Rekognition, we are able to detect objectionable content before it’s posted while minimizing the need of human involvement. Now our customers can enable automatic image moderation in their Soul-powered apps at the flick of a switch."
- Alexey Strelkov, Co-founder, Soul
“Butterfleye’s mission is to deliver a smart security camera, with real time alerts. Amazon Rekognition Video’s real-time face recognition from video live stream will allow us to provide accurate and critical alerts back to our customers. The simple API makes integration with our smart platform fast and easy.”
- Govind Vaidya, VP of Software Engineering, Butterfleye Inc.
Utility provides mobile resource management communications technology and services that allow utility, first responder and transit organizations to command, control and support mobile field operations.
The Washington County Sheriff Office is the primary first responders for 911 calls from citizens in urban and rural areas, and also provide other services countywide that support city police departments, including crime scene specialists, major crime investigators, and sex offender compliance checks.
"Amazon Rekognition video enables us to run proximity search within our AVaiLWEB application for persons of interest (including missing persons) from a live stream video as well as previously recorded incidents. This service, when coupled with BodyWorn's live streaming capability, dramatically decreases the time needed to act and provides a valuable situational awareness tool for law enforcement."
- Simon Araya, CTO, Utility
“Amazon Rekognition has greatly increased the ability of our law enforcement officers to act quickly and decisively. We were able to index more than 300,000 photo records within 1-2 days, and the identification time of suspects went from 2-3 days down to minutes. Within one week of going live, the solution built on Rekognition identified a suspect for a cold case that led to an arrest through due process.”
- Chris Adzima, Sr. Information Systems Analyst, Washington County Sheriff’s Office
Marinus Analytics provides law enforcement with tools, founded in artificial intelligence, to turn big data into actionable intelligence. The Marinus flagship software, Traffic Jam, is a suite of tools for use by law enforcement agencies on sex trafficking investigations.
C-SPAN is a public service that provides gavel-to-gavel proceedings of the U.S. House of Representatives and the U.S. Senate, and to other forums where public policy is discussed, debated and decided––all without editing. With 3 network stations and 5 other video feeds, there is a lot of content that must be indexed and made searchable.
“Law enforcement needs sophisticated tools to foster victim-oriented policing in the age of the Internet. Law enforcement knew that runaway children are among the most likely to be trafficked. Before using Amazon Rekognition, their only recourse was to manually sift through online data to try to find them; this was time-intensive or not possible. Now with Traffic Jam’s FaceSearch, powered by Amazon Rekognition, investigators are able to take effective action by searching through millions of records in seconds to find victims.”
- Emily Kennedy, CEO and Founder, Marinus Analytics
"By using Amazon Rekognition, we are able to tag who is speaking / on camera at what time down to the second, if needed. Rekognition allows us to index twice as much content as we do currently - from 3500 hours a year to 7500 hours a year which would allow us to index 100% of our first run content and it was shockingly easy to set up, even with 97,000 entities from our database.”
- Alan Cloutier, Technical Manager, C-SPAN Archives
Happy Snap, from Go Girl Apps, is a find-and-seek adventure mobile app, designed by kids for kids, that encourages children to search, explore, and actively learn about objects in the world around them.
TheTake works with movie studios and TV networks to make their content shoppable, which enables viewers to identify and buy the products they see on screen.
"We needed the best possible image recognition and labeling solution and after testing many products, Amazon Rekognition was by far the fastest and most reliable."
- Rebecca Skinner, Founder, Go Girl Apps
"Amazon Rekognition allows us to scalably identify and track actors across millions of frames of content with much higher reliability than any other solution we've used."
- Jared Browarnik, Co-Founder and CTO, TheTake
Witlee is the premier provider of contextualized product recommendations for publishers. Their solution effectively connects product discovery and purchase at the point of inspiration.
Artfinder is an online art marketplace, allowing thousands of artists to sell directly to buyers. Artfinder can match its customers with art they will love with their recommendation tools built on AWS.
"Amazon Rekognition allows us to quickly and reliably classify our large product inventory. We tested many solutions, and Amazon Rekognition was the clear winner for speed, ease of use, and price. It was also very easy to integrate Rekognition into our existing AWS solution with its API model."
- Drew Schulz, Co-founder and CTO, Witlee
"AWS gives us state-of-the-art applications like Amazon Rekognition that make our business possible. I got a prototype of our service up and running within four hours and into production within a week."
- David Tilleyshort, CTO, Artfinder
FamilySearch is the largest genealogical organization in the world and is dedicated to connecting families across generations.
HERE Technologies powers mapping, navigation, and location solutions for enterprise customers. Their mission is to create a digital representation of reality to radically improve the way everyone and everything lives, moves, and interacts.
"FamilySearch developed 'Compare-a-Face' using Rekognition to help site users see which of their ancestors they most resemble based on family photographs. Rekognition was used to provide an engaging experience that helped people relate to their forbearers in a new way. We look forward to using Amazon Rekognition in the future for other potential face matching experiences."
- Tom Creighton, CTO and Lead Architect, FamilySearch
“We use Amazon Rekognition to enrich our mapping content. Rekognition’s Text in Image allows us to continually update signage information so our customers have the latest information at their fingertips. We look forward to continuing our partnership with AWS and implementing their computer vision solutions in more of our products.”
- Rajkumar Jain, Director of Engineering, HERE Technologies
Influential is a premier AI powered influencer marketplace. Influential eliminates the pain point of identifying influencers by leveraging AI and machine learning to suggest influencers through actionable insights and predictive intelligence.
Limbik is the first Data Studio for short-form video. Using artificial intelligence, Limbik has developed a set of technology-enabled processes to predict what content will be successful, with the attributes that perform and the analytics explaining why.
"In addition to our in-house AI/ML algorithms, we partner with third parties to enrich our datasets in order to better facilitate influencer sourcing. Amazon Rekognition object and scene detection allows us to better segment our influencer population into specific verticals and topics based on what media they post alongside their social media content. By extending our search capabilities beyond just text, we allow for better training of our Brand Match Score, which when combined with Rekognition’s user-friendly tags & labels increase our hit-rate on user queries by over 200%."
- Piotr Tomasik, CTO, Influential
“Amazon Rekognition is a key aspect of Limbik Annotate, our video analysis stack that leverages machine learning and human analysis to identify key attributes of short-form video content. Having evaluated multiple third-party video annotation services, Rekognition is the most precise, efficient and seamless to integrate as part of a broader video analysis process.”
- Zach Schwitzky, CEO and Co-founder, Limbik
POPSUGAR Inc. is a global media and technology company that delivers multi-platform content to a global audience of over 400 million.
Spokeo is a people search engine that organizes white pages listings, public records, and social network information into simple profiles to help users safely find and learn about people.
“We use Amazon Rekognition to identify celebrities in our huge digital asset library. Amazon Rekognition enabled us to stop manually tagging thousands of photos and provides us with much needed automation for our ever-growing library.”
- Bjorn Pave, Sr. Director of IT, POPSUGAR
“Amazon Rekognition makes it easy to quickly search for similar faces within large collections that may contain millions of face templates. Rekognition includes useful features like emotion and age estimation in addition to highly accurate face detection and matching. For Spokeo, having access to this level of quality without worrying about scalability or administration means we can focus more time on our core business.”
- Eric Liang, CIO, Spokeo
VidMob is a technology platform that connects marketers with a global network of expert editors, animators, and motion graphic designers.
Sen Corporation is an industry leader in children photo services in Japan and provides "Hi, Cheese!" photo service.
“Performance data isn’t a problem, but understanding why certain creative assets work better than others, and then having the ability to act on that information is. By building VidMob’s Agile Creative Suite™ on top of Amazon Rekognition, we are addressing two of the most significant marketer pain points. To date, our Agile Creative Suite has analyzed over 40,000 creative assets with Rekognition. The granularity of the data from Rekognition allows us to surface incredible insights for our clients, and enables them to see their content in a whole new way.”
- Alex Collmer, CEO and Founder, VidMob
“We have large collections of photos that our users bought or uploaded to our platform in the past. We often need to search for photos of a particular user’s child within these collections, and have been using Amazon Rekognition to make it easier for parents to find their children from tens of thousands of photos. Amazon Rekognition processes large number of photos very fast and accurate, and parents are happy to easily find photos they are looking for. As a result, we improved conversion ratio.”
– Daichi Kumagai, Engineering Department Manager, Sen Corporation
“As we have lot of group photos with dozens of small faces, we previously had to crop and divide the original image to detect all faces correctly. By using the new crowd face detection feature, now we can easily detect all the faces in one go without any complicated preprocessing."
- Shinji Miyazato, Engineering Department SRE Lead, Sen Corporation
As competitive athletes in several disciplines, Sportograf has a natural affinity for sports. Their mission is to respect and honor the performance of every athlete with professional quality pictures.
Aella Credit provides instant loans to individuals with a verifiable source of income in emerging markets using biometric, employer, and mobile phone data.
“With millions of pictures generated from sporting events, our challenge was to organize photos by bib number with high speed and accuracy. In searching for a solution, Sportograf decided not to work with special QR codes or other markers since they introduce a large and complex workload, making it impossible to respond to spontaneous customer requests. To solve this challenge, Amazon Rekognition for text recognition, and Amazon SageMaker enabled us to build our own Machine Learning solution to further identify the racers’ bib-numbers, in near real-time.”
– Tom Janas, Managing Director, Sportograf
“Identity verification and validation have been a major challenge in emerging markets. The ability to properly identify users is a key hindrance in building credit for billions of people in emerging markets. Using Amazon Rekognition for identity verification on our mobile application has reduced verification errors significantly and given us the ability to scale. We can now detect and verify an individual’s identity in real time without any human intervention, thereby allowing faster access to our products. We tried various well-advertised solutions, but none of the popular alternatives could accurately map out various skin tones. Amazon Rekognition helped us effectively recognize faces of our customers in our markets. It also helped us with KYC in discovering overlapping profiles and duplicate datasets."
– Wale Akanbi, CTO & Co-Founder, Aella Credit
CampSite is a leading software platform for summer camps. We serve hundreds of camps across the US and the world with a full suite of functionality including enrollment, staffing, media hosting, and more.
Sygic provides world-class GPS navigation for over 200 million users.
"Our camps upload hundreds of photos each day to connect parents to their child’s camp experience. With thousands of images from each camp to manually sort though, finding photos of their camper became a time-consuming and frustrating task for parents. CampSite has been all-in on Amazon Web Services since day one. We leverage dozens of AWS services and we were confident that Amazon Rekognition would deliver high-quality results with the usage-based pricing model we were used to. Rekognition has allowed CampSite to continue its goal of being the technology leader in the summer camp software space. The value-add of automatically notifying parents when a new photo of their camper has been uploaded is a huge differentiator for CampSite, which is made possible with Rekognition."
– Matthew Cavagnaro, General Manager & COO, CampSite
"Photos of sights and attractions play a key role in travel research, and choosing the right photos can dramatically improve a traveler’s engagement with a listing. Since we already host photos in Amazon S3, using Amazon Rekognition to help us classify our entire photo collection was fast and easy. By searching for certain keywords in the classification data we are able to automatically flag images that are likely to be irrelevant, as well as promote the ones that are likely to be the most useful to our users. Extracting this meaningful metadata from our images was an easy lift for us since Rekognition is a simple-to-use API service."
– Lukáš Nevosád, Vice President Travel, Sygic
The Mainichi Newspapers is one of the major newspapers in Japan. It also publishes paperbacks, books and other magazines, including a weekly news magazine.
The White House Historical Association (WHHA) is a private educational non-profit founded in 1962 to support the White House and the Park Service in the preservation of the house, and to further understanding and awareness of the history of the Executive Mansion.
"The Mainichi Newspapers provides a large number of news photographs on a daily basis, including our own web sites, smart phone applications, and corporate sales. When we deliver news photos to a variety of users, we need to process them by enlargement, reduction, and clipping. These tasks require manual work to judge the composition and content of the photograph one by one, and the price was enormous both in terms of time and cost. We successfully reduced the cost associated to these tasks and can now meet our customers’ needs in volume much faster by leveraging Amazon Rekognition for process automation to recognize and analyze human faces, enabling automated analysis of human face’s position, size, number and composition in the blink of an eye, with no human work. We also enabled trimming and resizing without losing content of original photos."
– Yuzi Mori, Solutions Architect, Digital Media, The Mainichi Newspapers Co. Ltd
"Since 1962 the WHHA has published a physical guide book, "The White House: An Historic Guide," which provides an overview of the rooms and the collections within the building. In 2016, the WHHA decided the time had come to create a digital tool that would offer a virtual guide to the White House. We wanted to include some entertaining features to keep audiences engaged, which includes the Presidential Lookalike tool. This lets users upload a selfie and run a comparison to see which President or First Lady they most resemble, based on the collection of portraits held by WHHA. The relationship between WHHA and AWS was probably the key factor in selecting Rekognition, but we actually selected the mobile app platform based on how well the potential vendors could work with AWS technology and could integrate Rekognition into their existing platforms. Using an already-built solution saved a great deal of time and money in order to make our spring 2018 launch date, and the scalability of cloud-based tools meant that the Rekogition feature in the app was something the WHHA would be able to sustain for some time without incurring unreasonable expense. AWS worked closely with us and with Cuseum, the vendor whose mobile app platform we selected, to make sure everything worked smoothly.”
– Stephanie Tuszynski, AWS Director of the Digital Library, WHHA
ScaleAbout turns social media influencers into service providers for their fans, offering them a new way of monetization. On our platform, fans can purchase exclusive services and guidance from the influencers they love most.
New Engen helps companies and marketing teams perform at their peak. Our powerful technology solution fuels growth at companies across industries, geographies, and levels of maturity.
"ScaleAbout uses Amazon Rekognition to identify and categorize the demographic analysis of social media influencers (vloggers and bloggers). A critical component of our platform is the ability to recommend relevant and related influencers to the site visitors, who would be most likely to gain from and purchase their products and services. In the social media realm, many influencers speak about the same topic or product, though we as individuals, each relate to different typecasts and archetypes of influencers. With the understanding that extreme personalization is the new personalization, and with the help of Rekognition's features, we built an additional personalization layer, that also matches the typecasts of presenters, in addition to the standard topics and products recommendation."
– Adam Frank, CTO, ScaleAbout
"At New Engen, our goal is to provide top marketing results to our partners. We’ve developed our in-house tools with the knowledge that a major contributor to groundbreaking results is the myriad of ways in which marketing images can communicate value to the customer. Amazon Rekognition has allowed our algorithms to analyze hundreds of thousands of images to locate subjects and materials that resonate most to our partners and their customers, by delivering consistent image tagging and analysis in an efficient period of time."
– Charles Brophy, Lead Engineer and R&D Team Lead, New Engen
Paylater is a digital financial service platform powered by OneFi that provides services to underbanked individuals in West Africa through an Android mobile app, which has over 900,000 downloads.
Thorn is a non-profit organization dedicated to stopping the spread of child sexual abuse material and standing up to child traffickers.
"In May 2016, Paylater launched its mobile app for its loan application process. With the mobile app, images are constantly being generated and consumed at faster rates than before. Paylater needed to meet its growing need for image analysis for fraud detection and risk analysis. We wanted to be able to identify if a human face was truly detected in an uploaded image and identify other labels such as gender and identity. We chose Amazon Rekognition because of its ease in adding image analysis to our mobile app and the accuracy of its facial analysis."
– Olawale Olaleye, Head of IT Infrastructure Engineering, OneFi
“Amazon Rekognition has been an incredible partner to Thorn by helping us leverage their image and video analysis solutions in our mission to defend children from sexual abuse. Abusers have hijacked the most advanced technology to exploit children—selling children online for sex, circulating abuse images and videos, and engaging in live-streaming abuse. AWS has chosen to be a part of the solution—partnering to leverage their solutions to help find exploited children faster and stop abuse. Collaborating with leading technology companies like Amazon Rekognition is critical to building the tools we need to find these children faster, and end the spread of child sexual abuse material."
– Julie Cordua, CEO, Thorn
Make.TV creates technology and solutions that open pathways for hyper-local live video to be created and shared between content creators, producers, programmers, and advertisers with scale, speed, and relevance previously not possible.
K-STAR Group is an enterainment company that provides concert ticketing and payment services.
“Using AI in content acquisition enables broadcasters to find relevant content out of the masses within short time. We enable broadcasters to acquire huge volumes of user generated content through Live Video Cloud, our cloud-agnostic solution for content acquisition and curation. For broadcasters, this increase in the number of assets they can tap into is great: it increases audience participation in programs and can be utilized live to enhance a news segment, sports broadcast, entertainment TV show or esports tournament stream. To help our clients select the most relevant video while minimizing latency, we use computer vision services and deep learning-based video analysis. Amazon Reknogition is a great addition to our Live Video Cloud solution and enables us to utilize AI for live scenarios in esports, sports, news, and entertainment.”
– Andreas Jacobi, CEO, Make.TV
“As an entertainment company, we provide concert ticketing and payment services for our customers. A recurring pain point at concerts is the long line that attendees wait in to provide proof of their purchased paper ticket and then have it validated at the entrance. To solve this issue, we developed a ‘Face Ticket’ service using Amazon Rekognition. Now, attendees can quickly verify their purchase rather than waiting in line to get tickets or scan their paper ticket upon entrance. The concerts we support no longer lines and the attendees have enjoyed the convenience and fun experience of using our new ‘Face Ticket’ system. When we were developing this service we compared Rekognition with other local facial analysis services, and we ultimately decided to use Rekognition due to its scalability with S3 and the seamless integration with other AWS services.”
– Hyojin Kim, Chairman, K-STAR Group