Huuuge Games Focuses on New Titles Thanks to the Simplicity of AWS
Huuuge Games stays focused on developing new titles and improving the gaming experience using AWS. The company has built popular massively multiplayer online games, such as Huuuge Casino. Amazon EKS automates management tasks, while game play is analyzed using Amazon EMR and Amazon Neptune.
Using AWS was a smart move for us because we have the tools to build and deliver great experiences to gamers.”
Software Architect, Huuuge Games
The Move to Online Gaming
Huuuge Games is a global mobile game developer and publisher. The company consistently ranks as one of the 50 top-grossing mobile games developers in the world and is one of the fastest growing mobile games developers in terms of revenue, according to App Annie.
Huuuge Games specializes in free-to-play digital games, available via mobile and fixed internet platforms. Millions of people play its games globally with users from more than 190 countries.
To support large numbers of players at the same time, multiplayer games need a lot of compute capacity. Huuuge Games recognized that an on-premises infrastructure would be too expensive and time-consuming to manage.
Instead, the organization chose Amazon Web Services (AWS), which provided the scalable capacity, simplified management, and global reach for Huuuge Games’ titles. With no need to invest upfront, Huuuge Games quickly got its first title, Allies in War, to market—followed by its “breakthrough” game, Huuuge Casino.
Continuous Improvement Is the Goal
As Huuuge Games’ titles gained more success, the demands on the AWS infrastructure grew. However, Huuuge Games wanted to concentrate on games development rather than dedicate resources to figuring out how to scale the infrastructure in the most effective way.
To avoid this, the company began working with AWS Enterprise Support and a Technical Account Manager (TAM) to plan its cloud development strategy. Rafal Grembowski, software architect at Huuuge Games, says, “We’re always trying to improve our infrastructure, but it can be challenging when you’re so focused on developing games. With AWS Enterprise Support, our TAM will keep us up to date on the latest services that could deliver the performance and manageability enhancements we strive for.”
As part of the improvement process, Huuuge Games took advantage of Amazon Elastic Kubernetes Service (Amazon EKS), which automates infrastructure patching and other management tasks. Grembowski says, “Amazon EKS has lowered the overhead of system maintenance, which means we can dedicate more resources to what we do best—creating engaging multiplayer social casino games.”
A Boost to the Gaming Experience
Besides enabling Huuuge Games to concentrate on games development, AWS is also helping the company to enrich the gaming experience of its current titles. Gaining insight to do this requires analyzing 1.5 billion events a day—an activity that could involve extensive platform tuning and monitoring of a big data infrastructure.
However, by using cloud data platform Amazon EMR, Huuuge Games had reduced that burden. Grembowski says, “It’s easy to use and gives us the reliability we need.”
Enhancing the Player’s Journey
Huuuge Games analyzes gamers’ journeys to understand how to make its games even better. To overcome potential issues around scaling and administrating the infrastructure to do this, the company uses Amazon Neptune, a fully managed graph database service.
“The software is out there to help you improve the gaming experience, but the management time for all the infrastructure isn’t—that’s why AWS is a key service provider for us,” says Grembowski.
Almost 1 Million Daily Users
Today, Huuuge Games titles powered by AWS attract almost 1 million daily users. With no downtime impacting performance, users playing Huuuge Games titles for the first time get the kind of experience that makes them return.
Says Grembowski, “Our decision to focus on multiplayer social casino titles in 2014 has proved to be a successful strategy. Using AWS was a smart move for us because we have the tools to build and deliver great experiences to gamers.”
About Huuuge Games
Huuuge Games is an international games developer and publisher focused on multiplayer social casino game titles. The company serves over 150 million gamers from more than 190 countries.
Benefits of AWS
- Maintains focus on development
- Minimizes management time
- Constantly improves experience using big data
- Analyzes 1.5 billion gaming events a day
- Avoids downtime for continuous game play
AWS Services Used
Amazon Elastic Kubernetes Service
Amazon Elastic Kubernetes Service (Amazon EKS) is a fully managed Kubernetes service. Customers such as Intel, Snap, Intuit, GoDaddy, and Autodesk trust EKS to run their most sensitive and mission critical applications because of its security, reliability, and scalability.
Amazon EMR is the industry-leading cloud big data platform for processing vast amounts of data using open source tools such as Apache Spark, Apache Hive, Apache HBase, Apache Flink, Apache Hudi, and Presto.
Amazon Neptune is a fast, reliable, fully managed graph database service that makes it easy to build and run applications that work with highly connected datasets.
Companies of all sizes across all industries are transforming their businesses every day using AWS. Learn more about how to build data lakes and analytics on AWS and start your own AWS Cloud journey today.