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Wag! Turns Data into Actions with AWS Marketplace

2020

In 2015, Wag! established its on-demand dog walking marketplace, which offers pet parents more flexibility to manage everyday life. The mobile app is now available in all 50 states and 4,600 cities, providing instant access to experienced and trustworthy dog walkers, trainers, boarding hosts, and sitters. The team at Wag! faced the challenge of a growing stockpile of business data that needed to be compiled from several sources and then analyzed and determined solutions built on Amazon Web Services (AWS) could help conquer that challenge. The company turned to AWS Marketplace and its assortment of software vendors.

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“AWS Marketplace private offers allow us to tailor contracts to our specific needs in terms of our usage and growth rates with these platforms. We’ve built strong, healthy relationships with these partners where we can grow together.”

Mazi Arjomand

Chief Technology Officer, Wag!

Becoming Proactive with Sumo Logic

The first problem the team needed to address was how to visualize all the data from various systems across the company. To gather this data and turn it into actionable insights, Wag! procured Sumo Logic’s data analytics from AWS Marketplace. Sumo Logic provides a secure, cloud-native analytics platform that helps enterprises make data-driven decisions. Chief technology officer Mazi Arjomand recalls, “We needed a tool that provided deeper visibility into how our systems were running across the board. We chose Sumo Logic because it could ingest data from our various tools. This allowed us to spend less time debugging issues, because we now have prebuilt queries and dashboards that give us a snapshot of the entire ecosystem.”

Sumo Logic’s ability to log and generate insights from data brought immediate value to engineers, but it was its preemptive insights that proved to be a game-changer. “If there's a variance in the rate of success or failure responses, Sumo Logic warns us without our setting explicit thresholds. This has helped us keep systems stable and decrease mean time to acknowledge,” reports Arjomand.

Automating Data Transport with Fivetran

With the internal data now being used to power decision making, Wag! focused on simplifying the extract, transform, and load (ETL) process. With a lean data team, Wag! needed to centralize data from external sources quickly and efficiently, and Fivetran was the right tool for the job. Fivetran is an integrated system for cloud services, databases, and, business intelligence that extracts all a company’s data from the cloud to its data warehouse. Arjomand says of the tool, “We use Fivetran to ingest data from various platforms like Zendesk, Stripe, or other databases. With a small engineering team, we’re able to go through and set up the integrations we need in a short amount of time. Without Fivetran, it would have taken a lot of manual work and a large data engineering team to ingest and report on all this data.”

Using the private offers from these sellers in AWS Marketplace has helped Wag! gain more insight from complex datasets and operate efficiently with a small team of engineers. The success the company found with Sumo Logic and Fivetran led to procuring several other solutions from AWS Marketplace, which has helped transition its procurement model. Embracing AWS Marketplace has also allowed Wag! to establish new business relationships that are mutually beneficial. Arjomand proclaimed, “Private offers allow us to tailor contracts to our specific needs in terms of our usage and growth rates with these platforms. We’ve built strong, healthy relationships with these partners where we can grow together.”


About Wag!

In 2015, Wag! established its on-demand dog walking marketplace, which offers pet parents more flexibility to manage everyday life. The mobile app is now available in all 50 states and 4,600 cities, providing instant access to experienced and trustworthy dog walkers, trainers, boarding hosts, and sitters.

About the Seller - Sumo Logic

Sumo Logic provides a cloud-native, machine data analytics platform that delivers continuous intelligence across the entire application lifecycle and stack.  

About the Seller - FiveTran

Fivetran replicates all your applications, databases, events and files into Amazon Redshift or Snowflake hosted on AWS.  

Benefits of AWS

  • Sumo Logic decreased mean time to acknowledge (MTTA)
  • Sumo Logic enabled pre-emptive data insights
  • FiveTran simplified Extract, Transform, and Load (ETL) process
  • FiveTrain shortened data ingestion and setup
  • AWS Marketplace private offers enabled tailored contracts aligned with usage and growth rates

AWS Services Used

AWS Marketplace

AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS.

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Amazon ECS

Amazon Elastic Container Service (Amazon ECS) is a fully managed container orchestration service.

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Amazon RDS

Set up, operate, and scale a relational database in the cloud. Cost-efficient and resizable capacity while automating time-consuming administration tasks.

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Amazon CloudFront

Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds, all within a developer-friendly environment.

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