The AWS Summit brings together the cloud computing community to connect, collaborate and learn about AWS. In this action-packed, one-day event, you can choose from dozens of breakout sessions covering a broad range of topics and technical depth. Attend introductory sessions on new and existing AWS services or participate in sessions that go deep into architecture and code. All sessions will be delivered by subject matter experts from AWS or expert customers who can share their real world experiences and lessons learned.

speaker-werner-vogels

Dr. Werner Vogels is Vice President and Chief Technology Officer at Amazon where he is responsible for driving the company's technology vision, which is to continuously enhance the innovation on behalf of Amazon's customers at a global scale.

Gerrie de Jonge, PostNL

Directeur IT Pakketten & CISO PostNL

postnl

Gerhard van der Bijl, Wehkamp

Head of Digital Development

wehkamp

Jean Mertz, Blendle

CTO

blendle

AWS Services & Live Demos

The AWS Summit offers sessions that let you get an overview of an area new to your business, or dive deep on a particular technology, learning tips & tricks from subject-matter experts. You will also hear about the latest services offered by AWS, as well as innovations to existing services.

Big Data & Analytics

AWS provides a broad platform of managed services to help you build, secure, and seamlessly scale end-to-end Big Data applications quickly and with ease. Big Data & Analytics sessions will provide a general overview to help you get started with big data on AWS, as well as more advanced best practices, common use cases, and architectural design patterns to collect, store, process, and analyze Big Data.

Enterprise & Security

With a long history in enabling enterprises to successfully adopt cloud computing, AWS delivers a mature set of services specifically designed for the unique security, compliance, operations, and scale requirements of large organizations. We will explore how to select projects for the cloud, how to improve economics, how to plan and execute migrations with hybrid architectures, and best practices in security for the Enterprise.

AWS Partners & Solutions

Join our Partners within the Partner & Solution Expo for solutions and customer use-cases that will highlight best practices and solutions built on the AWS platform.

Netherlands Summit presentation decks can be found on the AWS Slideshare page.

    AWS Services & Demo Track Enterprise & Security Track Big Data & Analytics Track Partner Solutions Track
           
08:30 09:30       Oblivion Cloud Control B.V. | inQdo
09:30 11:00 Keynote
11:20 11:40 AWS IoT Cost Optimization on AWS Big Data Architectural Patterns and Best Practices on AWS Rackspace
11:45 12:05 Amazon Lumberyard & Amazon GameLift Rackspace
12:05 13:05 Lunch Palo Alto Networks | Equinix
13:05 13:25 Amazon WorkMail Securing Serverless Architectures Deep Dive on Amazon Redshift New Relic
13:30 13:50 Amazon Aurora & AWS Database Migration Service Sentia
14:05 14:25 AWS Lambda Creating Your Virtual Data Center Deep Dive on Real-time Streaming Applications Datadog
14:30 14:50 Amazon API Gateway Cloudreach
14:50 15:20 Break Cloudmasters
15:20 15:40 AWS WAF Deep Dive on Microservices & ECS Getting Started with Amazon QuickSight Splunk
15:45 16:05 AWS Mobile Hub + AWS Device Farm Github
16:20 16:50 10 Lessons from 10 Years of Amazon Web Services DevOps at Amazon: A Look at Our Tools and Processes Getting Started with Amazon Machine Learning Nordcloud
16:55 17:15 AWS Customer Case Study Bynder
17:15 18:30 Reception

Amazon Aurora is a relational database engine that combines the speed and reliability of high-end commercial databases with the simplicity and cost-effectiveness of open source databases. Amazon Aurora is designed to be compatible with MySQL 5.6, so that existing MySQL applications and tools can run without requiring modification. AWS Database Migration Service helps you migrate databases to AWS easily and securely. The source database remains fully operational during the migration, minimizing downtime to applications that rely on the database.

Presented by: Danilo Poccia, Technical Evangelist, Amazon Web Services

Easily and securely connect devices to the cloud. Reliably scale to billions of devices and trillions of messages.

AWS IoT is a platform that enables you to connect devices to AWS Services and other devices, secure data and interactions, process and act upon device data, and enable applications to interact with devices even when they are offline.

Presented by: Julien Simon, Principal Technical Evangelist, Amazon Web Services

AWS Lambda is a serverless compute service that runs your code in response to events and automatically manages the underlying compute resources for you. You can use AWS Lambda to extend other AWS services with custom logic, or create your own back-end services that operate at AWS scale, performance, and security. Lambda runs your code on high-availability compute infrastructure and performs all the administration of the compute resources, including server and operating system maintenance, capacity provisioning and automatic scaling, code and security patch deployment, and code monitoring and logging. All you need to do is supply the code.  

Presented by: Julien Simon, Principal Technical Evangelist, Amazon Web Services

Amazon API Gateway is a fully managed service that makes it easy for developers to create, publish, maintain, monitor, and secure APIs at any scale. With a few clicks in the AWS Management Console, you can create an API that acts as a “front door” for applications to access data, business logic, or functionality from your back-end services, such as workloads running on Amazon Elastic Compute Cloud (Amazon EC2), code running on AWS Lambda, or any Web application. Amazon API Gateway handles all the tasks involved in accepting and processing up to hundreds of thousands of concurrent API calls, including traffic management, authorization and access control, monitoring, and API version management.  

Presented by: Danilo Poccia, Technical Evangelist, Amazon Web Services

Easily develop mobile apps powered by AWS services using a single console. Whether you are creating a brand new mobile app or adding features to an existing app, AWS Mobile Hub lets you leverage the features, scalability, reliability, and low cost of AWS in minutes. AWS Mobile Hub walks you through feature selection and configuration. It then automatically provisions the AWS services required to power these features, and generates working quickstart apps for iOS and Android that use your provisioned services.

Test on the same devices your customers use. Run tests across a large selection of physical devices. Unlike emulators, physical devices provide a more accurate understanding of how users interact with your app by taking into account factors such as memory, CPU usage, location, and modifications done by manufactures and carriers to the firmware and software.

Presented by: Danilo Poccia, Technical Evangelist, Amazon Web Services

Amazon WorkMail is a secure, managed business email and calendar service with support for existing desktop and mobile email clients. Amazon WorkMail gives users the ability to seamlessly access their email, contacts, and calendars using Microsoft Outlook, their web browser, or their native iOS and Android email applications. You can integrate Amazon WorkMail with your existing corporate directory and control both the keys that encrypt your data and the location in which your data is stored.  

Presented by:

Ramalingam, Pranesh, Sr. Product Manager, Work Suite, Amazon

Thomas Pare, Software Development Manager, Work Suite, Amazon

AWS WAF is a web application firewall that helps protect your web applications from common web exploits that could affect application availability, compromise security, or consume excessive resources. AWS WAF gives you control over which traffic to allow or block to your web applications by defining customizable web security rules. You can use AWS WAF to create custom rules that block common attack patterns, such as SQL injection or cross-site scripting, and rules that are designed for your specific application. New rules can be deployed within minutes, letting you respond quickly to changing traffic patterns. Also, AWS WAF includes a full-featured API that you can use to automate the creation, deployment, and maintenance of web security rules.  

Presented by: Alessandro Esposito, Cloudfront Account Manager, Amazon Web Services

Amazon Lumberyard is a free, cross-platform, 3D game engine for you to create the highest-quality games, connect your games to the vast compute and storage of the AWS Cloud, and engage fans on Twitch. Amazon GameLift, a managed service for deploying, operating, and scaling session-based multiplayer games, reduces the time required to build a multiplayer backend from thousands of hours to just minutes. Available for developers using Amazon Lumberyard, Amazon GameLift is built on AWS’s highly available cloud infrastructure and allows you to quickly scale high-performance game servers up and down to meet player demand – without any additional engineering effort or upfront costs.  

Presented by: Ian Massingham, Technical Evangelist, Amazon Web Services

The epoch of AWS is the launch of Amazon S3 on March 14, 2006, now almost 10 years ago. Looking back over the past 10 years, there are hundreds of lessons learned about building and operating services that need to be secure, reliable, scalable, with predictable performance at the lowest possible cost. Given that AWS is a pioneer in building and operating these services world-wide, these lessons have been of crucial importance to the business. There is no compression algorithm for experience. With over a million active customers, who in turn may serve hundreds of millions of their own customers, there is no lack of opportunities to gain more experience and perhaps no better environment for continuous improvement in the way AWS serves its customers. Dr. Vogels has selected a few of these lessons to share in the hope they may be of use to you as well.

Presented by: Dr. Werner Vogels, CTO, Amazon.com

The world is producing an ever increasing volume, velocity, and variety of big data. Consumers and businesses are demanding up-to-the-second (or even millisecond) analytics on their fast-moving data, in addition to classic batch processing. AWS delivers many technologies for solving big data problems. But what services should you use, why, when, and how? In this session, we simplify big data processing as a data bus comprising various stages: ingest, store, process, and visualize. Next, we discuss how to choose the right technology in each stage based on criteria such as data structure, query latency, cost, request rate, item size, data volume, durability, and so on. Finally, we provide reference architecture, design patterns, and best practices for assembling these technologies to solve your big data problems at the right cost.  

Presented by: Arie Leeuwesteijn, Principal Solutions Architect, Amazon Web Services

Customer Guest: Sander Kieft, Sanoma  

 

Learn tuning best practices for taking advantage of Amazon Redshift's columnar technology and parallel processing capabilities to improve your delivery of queries and improve overall database performance. This session explains how to migrate from existing data warehouses, create an optimized schema, efficiently load data, use work load management, tune your queries, and use Amazon Redshift's interleaved sorting features. Finally, learn how to use these best practices to give their entire organization access to analytic insights at scale.

Presented by: Alex Sinner, Solutions Architecture PMO, Amazon Web Services

Customer Guest: Luuk Linssen, Product Manager, Bannerconnect

Amazon QuickSight is a fast, cloud-powered business intelligence (BI) service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. In this session, we demonstrate how you can point Amazon QuickSight to AWS data stores, flat files, or other third-party data sources and begin visualizing your data in minutes. We also introduce SPICE - a new Super-fast, Parallel, In-memory, Calculation Engine in Amazon QuickSight, which performs advanced calculations and render visualizations rapidly without requiring any additional infrastructure, SQL programming, or dimensional modeling, so you can seamlessly scale to hundreds of thousands of users and petabytes of data. Lastly, you will see how Amazon QuickSight provides you with smart visualizations and graphs that are optimized for your different data types, to ensure the most suitable and appropriate visualization to conduct your analysis, and how to share these visualization stories using the built-in collaboration tools.  

Presented by: Matthew McClean, AWS Partner Solutions Architect, Amazon Web Services

Learn best practices for building a real-time streaming data architecture on AWS with Spark Streaming, Amazon Kinesis, and Amazon Elastic MapReduce (EMR). Get a closer look at how to ingest streaming data scalably and durably from data producers like mobile devices, servers, and even web browsers, and design a stream processing application with minimal data duplication and exactly-once processing.

Presented by: Guy Ernest, Principal Business Development Manager, Amazon Web Services

Customer Guest: Harry Koch, Solutions Architecture, Philips  

 

In this presentation, learn how an end-to-end smart application can be built in the AWS cloud. We will demonstrate how to use Amazon Machine Learning (Amazon ML) to create machine learning models, deploy them to production, and obtain predictions in real-time. We will then demonstrate how to build a complete smart application using Amazon ML, Amazon Kinesis, and AWS Lambda. We will walk you through the process flow and architecture, demonstrate outcomes, and then dive into the code for implementation. In this session, you will learn how to use Amazon ML as well as how to integrate Amazon ML into your applications to take advantage of predictive analysis in the cloud.

Presented by: Guy Ernest, Principal Business Development Manager, Amazon Web Services

Customer Guest: Pim Vernooij, Partner, Lab Digital

 

Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.

Presented by: Guy Kfir, Senior Account Manager, Amazon Web Services

Customer Guest: David Costa, CTO, Fredhopper

AWS’ serverless architecture components such as S3, SQS, SNS, CloudWatch Logs, DynamoDB, Kinesis and Lambda can be tightly constrained in their operation, however it is still possible to use some of them to propagate payloads which may be used to exploit vulnerabilities in some consuming endpoints or user- generated code. This session explores techniques for enhancing the security of these services, from assessing and tightening permissions in IAM to integrating tools and mechanisms for inline and out-of-band payload analysis which are more typically applied to traditional server-based architectures.

Presented by: Dave Walker, Security Solutions Architecture, Amazon Web Services

Customer Guest: Wouter Neyndorff, CTO, inSided

In this session, we will walk through the fundamentals of Amazon Virtual Private Cloud (VPC). First, we will cover build-out and design fundamentals for VPC, including picking your IP space, subnetting, routing, security, NAT, and much more. We will then transition into different approaches and use cases for optionally connecting your VPC to your physical data center with VPN or AWS Direct Connect. This mid-level architecture discussion is aimed at architects, network administrators, and technology decision-makers interested in understanding the building blocks AWS makes available with VPC and how you can connect this with your offices and current data center footprint.  

Presented by: Koen Biggelaar, Senior Manager Solutions Architecture, Amazon Web Services

Customer Guest: Jurjan Woltman, Architect, Wehkamp

You have heard how containers are great for running microservices, but what is needed to get microservices to run in production at scale? In this session, we explore the reasoning and concepts behind microservices and how containers simplify building microservices based applications. We will show how you can easily launch microservices on Amazon EC2 Container Service and how you can use ELB and Route 53 to easily do service discovery between microservices.

Presented by: Danny Fezer, Solutions Architect, Amazon Web Services

Customer Guest: Liz Duke, Technical Delivery Manager, Irdeto

As software teams transition to cloud-based architectures and adopt more agile processes, the tools they need to support their development cycles will change. In this session, we'll take you through the transition that Amazon made to a service-oriented architecture over a decade ago. We will share the lessons we learned, the processes we adopted, and the tools we built to increase both our agility and reliability. We will also introduce you to AWS CodeCommit, AWS CodePipeline, and AWS CodeDeploy, three new services born out of Amazon's internal DevOps experience.  

Presented by: Mohammad Nofal, Technical Account Manager, Amazon Web Services

Customer Guest: Micha Hernandez van Leuffen, Founder and CEO, Wercker

AWS is key to running an agile and scalable business in the cloud, but it requires skilled people and tools to do so in a highly secure and efficient manner. Managing your AWS infrastructure can consume time and resources, distracting you from the core mission of your business. Rackspace built Fanatical Support for AWS to provide the human experts and operational tooling necessary for a fully managed AWS experience which enables you to focus on your core mission; not the supporting IT infrastructure and processes. In this session you will learn how Fanatical Support for AWS can help your business migrate, architect, secure and operate AWS with real examples from real Rackspace customers.

 

Presenter: James Cowe, Director AWS Strategy & Architecture, Rackspace

 

Rackspace, Gold Headliner Sponsor, AWS Summit Netherlands

 

AWS products and best practices are constantly evolving, creating real opportunities to optimize your cost and increase your scalability. From deploying your first proof-of-concept in development to scaling production up to serve 1M users; your needs and requirements change as your infrastructure changes.

Come learn how the Rackspace team of AWS architecture experts can help you navigate your changing architecture needs – and continue to derive benefit from the high pace of innovation set by AWS IaaS products.

Presenter: James Cowe, Rackspace, Director, AWS Strategy & Architecture, Rackspace

Rackspace, Gold Headliner Sponsor, AWS Summit Netherlands

Join AWS Parnter Bynder as they give the steps from Startup to partner with Amazon Web Services. After a quick presentation from the Amazon Web Services Partner Network, Bynder will take to the stage to talk about the process from company inception to getting started, and to expand from a small Dutch Startup to a Global Player and the AWS Resources leveraged to support this growth.

Presented by: Howarth Lewis, Emerging Partner Network, Amazon Web Services

Featuring Guest Customer: Roland Keijzer, CTO, Bynder  

In the race to the cloud, the focus is usually on technology and business use cases, but rarely on people. A journey so radically transformative requires innovative thought, not just innovative tools. In this talk, the speaker will focus on the importance of finding the ‘why’ of your organisation, and using this to unleash the huge potential and flexibility of AWS.

Presenter: Sebastiaan Peters, Cloud Systems Engineer, Cloudreach

You only need to monitor a few machines and applications before fixing issues in your environment becomes very complicated. Throw in the type of dynamic infrastructure provided by EC2, and your existing static monitoring strategies likely will not scale. Knowing which metrics to watch and how to troubleshoot based on those metrics will help you solve problems much more quickly. In this session we will look at a framework for your metrics and how to use it to find solutions to the issues that come up.

We will cover:
- The three types of monitoring data
- What data to collect
- What should trigger an alert (while avoiding an alert storm)
- How to follow the resources to find the root causes of problems

You will come away from this session with specific strategies you can use today no matter what monitoring platform you are using.

Presenter: Matt Williams, DevOps Evangelist, Datadog

Why one can never forget about the networking part

AWS is all about the possibilities to scale your infrastructure and develop and deploy your applications near real time, but - there is always that part of fundamental infrastructure at the bottom: the network.


Making the wrong design choices, or simply forgetting about it all together, may completely degrade the good work you have done on the application side.


A short refresh of the importance of Direct Connect, the how, the why and the where.

Presenter: Guido Coenders, Lead Global Solutions Architect, Equinix

In this session we will look at ways to integrate the AWS deployment tools into the GitHub development workflow to make deploys boring and predictable so that software can be shipped earlier and more often.

Presenter: Bas Peters, Solutions Engineer, GitHub  

As more and more companies are moving their workloads to the cloud, they’re looking for solutions that will provide them with best of breed technologies to address their business needs. It’s important for customers to know that their strategic cloud partner is strategically aligned, knowing their business needs and to translate those needs to a flexible, cost-effective cloud solution.


Almost 75 precent of the Dutch real estate is sold by over 4.000 NVM-brokers. These brokers exchange information on the different attributes of houses including media, images which are processed by a chain of microservices.


Each microservice (having it’s own logic to extract things like image validation, filesize, width and height), processes the images before making its way to a 18TB S3 storage location for safekeeping and output to funda.nl.


The focus of this project is to make sure that software and infrastructure are both contained in a continuous delivery pipeline, thus making immutable microservices in the process.
 

Presenter: Marco ter Horst, Cloud Solution Architect, Cloudmaster 

inQdo will guide you through how to make your own IoT board with multiple sensors and how to connect this to AWS IoT, so you get valuable and actionable data in your AWS environment. A live demonstration will follow at the inQdo booth within the partner expo hall.

 

Presenters: Tom Nuijtemans & Mijndert Stuij, inQdo

Applications running in a typical data centre are static entities. The same is not true in the cloud. Dynamic scaling and resource allocation is the norm in AWS. Technologies such as EC2, Lambda, and AutoScaling make tracking resources and resource utilisation a challenge. The days of static server monitoring are over.

In this session, we examine trends we’ve discovered in dynamic resource allocation and how AWS helps deliver those trends. We will discuss some of the best practices we’ve learned and we’ll share the experiences and insights of some of our customers who are managing applications running in this environment. We will share how you can take advantage of the dynamic nature of the cloud to give you additional insights into your application performance.
 

Presenter: Christian Nink, Sales Manager, New Relic

A hybrid Architecture is one of the easiest ways to securely address new application requirements and cloud-first development initiatives. This approach allows you to start small and expand as your requirements change while maintaining a strong security posture. In this session, you will learn the 5 key steps to building a hybrid architecture on AWS using the VM-Series next-generation firewall.

Presenter: Renaud Larsen, EMEA Consulting Engineer, Data Centre Security, Palo Alto Networks  

The AWS IOT service provides you with the tools to easily deploy and scale your IOT backend needs. AWS Lambda is a cool service which makes services possible without any EC2 instances. When you combine these two services, they can be very powerful (and cheap!).


In this session, Sander will explain how the Lambda services and the IoT services can work together in a serverless deployment. He will show you which options AWS IoT offers and how to connect those to Lambda, API Gateway and other AWS services, and how to integrate those with your own services. This will get a bit technical, but everything should be easy to follow.
 

Presenter: Sander van de Graaf, Sr. Solutions Architect, Sentia

Security and visibility are critical considerations in any AWS deployment. In this session you’ll learn how AWS/Splunk Customer Finra, seamlessly transformed data from their AWS environment (including AWS CloudTrail, AWS Config and Amazon VPC Flow Logs) into real-time insights. You will gain insight into the pre-built dashboards and reports delivered by the free Splunk App for AWS, and how Splunk customers identify and resolve AWS security risks and achieve cost savings and control.

Join us to learn:
• How to help ensure your AWS deployment is secure according to AWS IAM Best Practices
• How to instantly take advantage of data from AWS CloudTrail and AWS Config
• A taste of real-world best practices from an experienced AWS customer

Presenter: Yuval Tenenbaum, Head of Cloud EMEA, Splunk

Oblivion will present the how and why and how they implemented a LoRaWAN-stack on AWS by using a combination of the AWS ECS, AWS Lambda and AWS IoT services. The session will give a bit of background information on LoRa and LoRaWAN, the businesscase/reasons for running their own stack, how they use the different components within AWS, and future plans for running on AWS.

08:30 - 18:30 Hands-on Labs
08:30 - 18:30 Partner & Solutions Expo
08:30 - 09:30 Registration, Breakfast, Hands-on Labs & Partner & Solutions Expo
09:30 - 11:00 Keynote
11:20 - 12:05 Breakout Sessions
12:05 - 13:05 
Lunch in the Partner & Solutions Expo
13:05 - 14:50 Breakout Sessions
14:50 - 15:20 Break in the Partner & Solutions Expo
15:20 - 17:15 Breakout Sessions
17:15 - 18:30 Networking Reception & Partner & Solutions Expo