AWS for Consumer Goods

AWS offers the most comprehensive portfolio of cloud, analytics, and artificial intelligence capabilities, decades of industry experience, and a dynamic Partner community to help consumer goods companies build brands customers love.

Amazon Nova is new generation of foundational models for consumer goods use cases

State-of-the-art Foundation Models (FMs) from Amazon

State-of-the-art Foundation Models (FMs) from Amazon

Amazon Nova helps retailers and consumer goods companies cost-effectively create accurate, compelling product descriptions, imagery, and videos with unprecedented speed and scale, making it easier for consumers to find and buy the items they need.

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Amazon Ads

Amazon Ads uses Amazon Nova to help brands create product images and videos

On average, brands that used AI-powered creative solutions were seen to advertise 5 times more products and use twice as many images per advertised product over those that did not, allowing them to expand campaigns and experiment with new strategies.

See how Amazon Ads customers are using Amazon Nova ➜
Global supply chain network with interconnected shipping routes and distribution hubs.

Optimize supply chain decisions with Amazon Nova Pro

Retail and consumer goods companies can quickly detect supply chain disruptions and reallocate inventory to prevent stockouts and lost sales with Amazon Nova Pro, which uses Chain of Thought prompting to break down complex tasks into a sequenced, actionable plan.

See how Amazon Ads customers are using Amazon Nova ➜

Overview

Driving Retail and Consumer Goods Innovation with Generative AI

Through AWS and AWS Partners, retail and consumer goods companies gain access to enterprise grade security and privacy, cutting edge foundation models, and applications powered by generative artificial intelligence (AI).

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Built for brands from concept to cart

Transform the consumer experience using AWS and AWS Partner solutions to accelerate time-to-market, improve marketing efficiency, deliver digital commerce experiences, and optimize supply chain processes.

Benefits

Use AWS cloud, analytics, and AI capabilities to capture and act on invaluable consumer insights, ensuring you can offer the products and features your customers want.
Drive operational efficiencies using Internet of Things (IoT), digital twins, analytics, and automation to optimize production planning and execution, decrease machinery downtime, and improve quality management.
Create customer 360 views, deliver hyper-personalized campaigns, and securely collaborate with retailers and advertising partners to optimize results using cloud and AI solutions from AWS.

Customer stories

Leading consumer goods companies worldwide leverage AWS cloud capabilities to modernize their infrastructure and run industry-specific workloads.

  • Nestlé efficiently scales to 2.8 million connected devices with AWS IoT

    Nestlé developed a global framework for Internet of Things products using AWS IoT Core to connect 2.8 million devices across 97 countries to a centralized IoT platform to accelerate innovation and improve the customer experience.

    Read the case study

     

     

  • adidas centralizes global core business operations through innovative ERP

    adidas has embarked on the largest IT transformation project in its history, choosing to use SAP S/4HANA on AWS to centralize three ERP systems to generate near real-time insights for more than 650 business processes. 

    Read the case study

  • From PoC to production: US Foods scales generative AI with solid strategy

    US Foods built a new sales-focused tool using Amazon Bedrock that eliminates manual tasks, improving employee productivity and reducing costs. 

    Read the case blog

  • Coca-Cola Andina increases analytics productivity by 80% with AWS data lake

    Coca-Cola Andia built a data lake on AWS, unifying data from multiple systems to enhance decision-making. This solution improved the shopping experience of its customers and increased productivity of its analytics team.

    Read the the blog

  • Building a successful partnership: AWS and Traeger Grills

    Traeger Grills, a household name for smokers, grills, and barbecue products, uses AWS for rapid development and cost optimization, which helps them realize their business goals.

    Watch the video