Create Meaningful Consumer Connections with AWS

As consumers prioritize convenience and availability over brand loyalty, AWS can help CPG companies create meaningful consumer engagement with technologies developed and market-tested over the last two decades.

Build Great Brands Consumers Love

How CPG companies can use AWS to personalize brand experiences and drive consumer loyalty

Improve marketing efficiency and consumer loyalty
Maximize marketing effectiveness and grow consumer loyalty through augmented insights, advertising optimization, and AI-driven personalization with AWS. Now, you can focus on connecting with consumers in meaningful and relevant ways while driving greater return on advertising spend—not building or maintaining the infrastructure to make it happen.


Improve consumer insights
Using AWS data lakes, databases, and ML, marketers and data-science teams can track billions of events per day, apply ML to connect dots from views to purchases, and generate new insights to drive increased marketing effectiveness.
Drive marketing efficiency
Improve return on advertising spend through insightful analytics, bidding, and marketing optimization. With more opportunities to optimize compute performance and costs, AWS is the cloud standard for advertising platforms that buy, serve, and measure hundreds of billions of ads per day.
Personalize every step on the buyer’s journey
AWS offers unmatched breadth and depth of services to help marketers reach consumers with timely, relevant, and personalized messages at every touchpoint. Companies with no prior ML experience can easily build sophisticated capabilities into their applications to improve effectiveness and scalability.

Improve consumer engagement while protecting privacy

AWS helps CPG companies maximize advertising effectiveness, improve loyalty, and drive revenue by creating an integrated consumer experience. With advanced analytics, you can personalize interactions and drive efficiencies across all marketing activities—while protecting your consumers’ privacy.

Custom-built solutions

Augmented consumer insights icon

Augmented consumer insights

Increase ad efficiency up to 30% and grow revenue up to 20% through better consumer insights. AWS allows companies to ingest millions of first-party data elements and centralize the data into an easy-to-use data warehouse. Unify first, second, and third-party data to create an anonymized 360-degree view of the consumer that drives audience segmentation and targeting while protecting privacy.

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Advertising optimization icon

Advertising optimization

Save up to 70% on analytics and up to 25% on real-time bidding costs. AWS enables customers to reinvent first-party data platforms, third-party data sharing, advertising platforms, advertising intelligence, and consumer experiences with unmatched compute, ML, and analytics capabilities. Improve advertising effectiveness by closing the loop between advertising and sales using privacy-safe data clean rooms to provide rich consumer insights for all your marketing activities.

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Personalized consumer connections icon

Personalized consumer connections

Build connected experiences at scale by automating, delivering, and analyzing billions of personalized messages and offers per day. AWS enables developers to build applications with the same ML technology used by for real-time personalized recommendations—no ML expertise required.

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Scalable marketing infrastructure icon

Scalable marketing infrastructure

Make sure your campaigns don’t break your infrastructure. AWS provides unmatched availability, reliability, and performance at usage tiers that other cloud providers simply haven’t reached yet to ensure a seamless consumer experience even as you scale.

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AWS services

Create real-time personalized user experiences faster at scale
Analyze all of your data with the fastest and most widely used cloud data warehouse
Build and run graph applications with highly connected datasets
Multichannel marketing communication service
Easily find and subscribe to third-party data in the cloud

Customer stories

We work with the industry’s leading consumer packaged goods (CPG) companies—innovators and pioneers—who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways CPG companies are leading their customer journeys with AWS.

adidas logo

adidas AG engages consumers with data streaming, AI, and ML

This global athletic brand wanted to use mobile apps to engage more closely with consumers. With AWS development services, adidas can deploy applications 40X faster, and it uses data streaming, ML, and AI to power consumer engagement initiatives.

Read the case study »
athletes wearing adidas apparel
Loyalty Lab logo

Loyalty Lab processes client data faster with ML

This data-driven marketing company analyzes client customer data to build profiles and identify targets for marketing and loyalty programs. With AWS partner solution, Mangrove Surface, Loyalty Lab can process data sets in 40 minutes instead of 30 hours.

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Stock image of Nu Skin products
Nu Skin logo

Nu Skin cut IT spending nearly in half with AWS infrastructure services

This popular multi-level marketing personal care brand transformed its IT infrastructure with AWS cloud solutions to achieve its customer-first strategy. The company reduced its IT TCO by 43% while enhancing customer experiences.

Watch the session »

Athlete wearing Under Armour apparel
Under Armour  logo

Under Armour scales to meet user demand with Amazon EC2

Under Armour needed a flexible IT infrastructure to manage its high growth Connected Fitness platform. With Amazon EC2, Under Armour’s fitness app can dynamically scale to accommodate more than 180 million global users.

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Man riding Elite indoor bicycle
Elite logo

Elite delivers video content at scale with Amazon CloudFront

Because of COVID-19 lockdowns, Elite needed to quickly scale its infrastructure to deliver training videos to its cyclist customers. Using a suite of AWS services, Elite was able to respond to the recent unpredictability of its online traffic while lowering costs.

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Innovate with key CPG industry partners

Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners specializing in consumer experience and engagement.

Treasure Data logo

Treasure Data offers an enterprise Customer Data Platform that balances privacy and data to power great customer experiences in marketing, service, and sales.

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Twilio Segment logo

Twilio Segment offers a customer data platform (CDP) that helps consumer brands collect, clean, and control your customer data.

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Amperity logo

An Enterprise CDP, Amperity accelerates the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360.

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Sprinklr logo

Sprinklr helps the world's biggest companies make their customers happier across 30+ digital channels—using industry-leading AI to create insight-driven strategies and better customer experiences.

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Capillary logo

Capillary Technologies provides cloud-based omnichannel customer engagement solutions powered by AI, to give consumer brands a 360° single view of their consumers and drive highly personalized experiences.

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Algonomy logo

Algonomy CDP delivers actionable algorithms and personalized engagement, to help CPG brands impact every aspect of their business, from supply chain management and merchandising, to marketing and customer engagement.

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AWS CPG Consulting Partners

Our network of AWS Service Partners help CPG brands transform their customer engagement.

Deloitte logo

AWS and Deloitte empower CPG companies to transform their business, innovate faster, and grow ahead of the curve by combining cloud technologies with deep experience.

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Merkle logo

Merkle helps brands transform their organization using data, analytics, and technology to create meaningful, personalized customer experiences.

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Sigmoid logo

Sigmoid’s customer analytics solutions provide CPG brands and retailers with detailed insights to carry deep data-driven segmentation and improve customer engagement.

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Fractal logo

Fractal Analytics helps power every human decision in the enterprise by bringing analytics & AI to the decision-making process.

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AWS Marketplace

CPG solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.
Twilio Segment logo

Twilio Segment offers a customer data platform (CDP) that helps consumer brands collect, clean, and control your customer data.

Twilio Segment on AWS Marketplace »

Amperity logo

Amperity enables brands to manage customer data, gain new customer insights, and offers the tools to turn customer intelligence into personalized customer experiences that create brand loyalty and competitive advantage.

Amperity on AWS Marketplace »

Peak logo

Peak's Decision Intelligence platform helps CPG companies to gain a unified view of product metadata, transactional, customer, and supplier data.

Peak on AWS Marketplace »

Tealium logo

Tealium Segment CDP provides companies with the data foundation that they need to put their customers at the heart of every decision.

Tealium on AWS Marketplace »


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AWS can support your CPG business transformation.