Create Meaningful Consumer Connections with AWS

As consumers prioritize convenience and availability over brand loyalty, AWS can help CPG companies create meaningful consumer engagement with technologies developed and market-tested over the last two decades.

Improve the consumer experience

Coca-Cola Freestyle marketing uses AWS to drive value with touchless pouring for custom drinks.

Improve marketing efficiency and consumer loyalty
Maximize marketing effectiveness and grow consumer loyalty through augmented insights, advertising optimization, and AI-driven personalization with AWS. Now, you can focus on connecting with consumers in meaningful and relevant ways while driving greater return on advertising spend—not building or maintaining the infrastructure to make it happen.

Benefits

Improve Customer Insights
Using AWS data lakes, databases, and ML, marketers and data-science teams can track billions of events per day, apply ML to connect dots from views to purchases, and generate new insights to drive increased marketing effectiveness.
Drive Marketing Efficiency
Improve return on advertising spend through insightful analytics, bidding, and marketing optimization. With more opportunities to optimize compute performance and costs, AWS is the cloud standard for advertising platforms that buy, serve, and measure hundreds of billions of ads per day.
Personalize Every Touchpoint
AWS offers unmatched breadth and depth of services to help marketers reach consumers with timely, relevant, and personalized messages at every touchpoint. Companies with no prior ML experience can easily build sophisticated capabilities into their applications to improve effectiveness and scalability.

Improve consumer engagement while protecting privacy

AWS helps CPG companies maximize advertising effectiveness, improve loyalty, and drive revenue by creating an integrated consumer experience. With advanced analytics, you can personalize interactions and drive efficiencies across all marketing activities—while protecting your consumers’ privacy.

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Consumer 360

Grow revenue through better consumer insights. AWS allows companies to ingest millions of first-party data elements and centralize the data into an easy-to-use data warehouse. Unify first, second, and third-party data to create an anonymized 360-degree view of the consumer that drives audience segmentation and targeting while protecting privacy.

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Personalization

Build connected experiences at scale by automating, delivering, and analyzing billions of personalized messages and offers per day. AWS enables developers to build applications with the same ML technology used by Amazon.com for real-time personalized recommendations—no ML expertise required.

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Advertising Optimization

Lower analytics costs and save on real-time bidding costs using unmatched compute, ML, and analytics capabilities. Improve advertising effectiveness by closing the loop between advertising and sales using privacy-safe data clean rooms to provide rich consumer insights for all your marketing activities.

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AWS services

Create real-time personalized user experiences faster at scale
Analyze all of your data with the fastest and most widely used cloud data warehouse
Build and run graph applications with highly connected datasets
Multichannel marketing communication service
Easily find and subscribe to third-party data in the cloud

Customer stories

We work with the industry’s leading consumer packaged goods (CPG) companies—innovators and pioneers—who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways CPG companies are leading their customer journeys with AWS.

adidas logo

adidas AG engages consumers with data streaming, AI, and ML

This global athletic brand wanted to use mobile apps to engage more closely with consumers. With AWS development services, adidas can deploy applications 40X faster, and it uses data streaming, ML, and AI to power consumer engagement initiatives.

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Loyalty Lab processes client data faster with ML

This data-driven marketing company analyzes client customer data to build profiles and identify targets for marketing and loyalty programs. With AWS partner solution, Mangrove Surface, Loyalty Lab can process data sets in 40 minutes instead of 30 hours.

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Nu Skin logo

Nu Skin cut IT spending nearly in half with AWS infrastructure services

This popular multi-level marketing personal care brand transformed its IT infrastructure with AWS cloud solutions to achieve its customer-first strategy. The company reduced its IT TCO by 43% while enhancing customer experiences.

Watch the session »

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Under Armour scales to meet user demand with Amazon EC2

Under Armour needed a flexible IT infrastructure to manage its high growth Connected Fitness platform. With Amazon EC2, Under Armour’s fitness app can dynamically scale to accommodate more than 180 million global users.

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Elite logo

Elite delivers video content at scale with Amazon CloudFront

Because of COVID-19 lockdowns, Elite needed to quickly scale its infrastructure to deliver training videos to its cyclist customers. Using a suite of AWS services, Elite was able to respond to the recent unpredictability of its online traffic while lowering costs.

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Learn how personalization is powering the future of brands, retail, and hospitality.

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Innovate with key CPG industry partners

Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners specializing in consumer experience and engagement.

Treasure Data logo

Treasure Data offers an enterprise Customer Data Platform that balances privacy and data to power great customer experiences in marketing, service, and sales.

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Twilio Segment logo

Twilio Segment offers a customer data platform (CDP) that helps consumer brands collect, clean, and control your customer data.

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Amperity logo

An Enterprise CDP, Amperity accelerates the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360.

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Sprinklr logo

Sprinklr helps the world's biggest companies make their customers happier across 30+ digital channels—using industry-leading AI to create insight-driven strategies and better customer experiences.

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Capillary logo

Capillary Technologies provides cloud-based omnichannel customer engagement solutions powered by AI, to give consumer brands a 360° single view of their consumers and drive highly personalized experiences.

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Algonomy logo

Algonomy CDP delivers actionable algorithms and personalized engagement, to help CPG brands impact every aspect of their business, from supply chain management and merchandising, to marketing and customer engagement.

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AWS CPG Consulting Partners

Our network of AWS Service Partners help CPG brands transform their customer engagement.

Deloitte logo

AWS and Deloitte empower CPG companies to transform their business, innovate faster, and grow ahead of the curve by combining cloud technologies with deep experience.

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Merkle logo

Merkle helps brands transform their organization using data, analytics, and technology to create meaningful, personalized customer experiences.

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Sigmoid logo

Sigmoid’s customer analytics solutions provide CPG brands and retailers with detailed insights to carry deep data-driven segmentation and improve customer engagement.

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Fractal logo

Fractal Analytics helps power every human decision in the enterprise by bringing analytics & AI to the decision-making process.

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AWS Marketplace

CPG solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.
Twilio Segment logo

Twilio Segment offers a customer data platform (CDP) that helps consumer brands collect, clean, and control your customer data.

Twilio Segment on AWS Marketplace »

Amperity logo

Amperity enables brands to manage customer data, gain new customer insights, and offers the tools to turn customer intelligence into personalized customer experiences that create brand loyalty and competitive advantage.

Amperity on AWS Marketplace »

Peak logo

Peak's Decision Intelligence platform helps CPG companies to gain a unified view of product metadata, transactional, customer, and supplier data.

Peak on AWS Marketplace »

Tealium logo

Tealium Segment CDP provides companies with the data foundation that they need to put their customers at the heart of every decision.

Tealium on AWS Marketplace »

Resources

See related technical guides, solution briefs, blogs, and much more.

Blog

Seven Ways to Improve the Customer Path to Purchase Journey

Learn the technology strategies CPGs should consider to enhance the customer journey.

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How Large CPG Companies Can Act with the Agility of a Start-Up thumbnail
Ebook

How Large CPG Companies Can Act with the Agility of a Start-Up

How can you use AI and ML to gain insights to uncover opportunities and overcome challenges in your CPG business? Read our latest e-book to learn more.

Download the ebook »

Portrait of a young woman doing shopping online
Blog

Third-party Cookies are Going Away: What Should Retailers Do About It?

Third-party cookies are essential for targeting ads to potential buyers. If they go away, CPG companies will need to find new ways to run efficient marketing campaigns. Learn how you can prepare to successfully navigate the change.

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Woman using mobile payments online shopping and icon customer network connection on screen, m-banking and connecting with omni channel vendor. Internet of thing, Multi-channel or Omni channel concept.
Blog

Retailers: Become Data Sovereign Before Third-party Cookies Go Away

Retailers and CPG companies should be looking to future-proof their consumer data strategies by focusing on first-party data. Find out how to bring your marketing data in-house so you can drop the third party.

Read the blog »

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Blog

The Path to Direct-to-Consumer Sales for CPGs

With the recent explosion of ecommerce, CPG companies are wondering how to quickly roll out or expand their DTC strategies with as little risk as possible and at a reasonable cost. Luckily, we have a solution.

Read the blog »

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Industry-leading CPG companies are already using AWS. Contact our experts and start your own AWS Cloud journey today.
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