Create Meaningful Consumer Connections with AWS

As consumers prioritize convenience and availability over brand loyalty, AWS can help CPG companies create meaningful consumer engagement with technologies developed and market-tested over the last two decades.
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Overview

Build Great Brands Consumers Love

How CPG companies can use AWS to personalize brand experiences and drive consumer loyalty

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Improve marketing efficiency and consumer loyalty

Maximize marketing effectiveness and grow consumer loyalty through augmented insights, advertising optimization, and AI-driven personalization with AWS. Now, you can focus on connecting with consumers in meaningful and relevant ways while driving greater return on advertising spend—not building or maintaining the infrastructure to make it happen.

Benefits

Using AWS data lakes, databases, and ML, marketers and data-science teams can track billions of events per day, apply ML to connect dots from views to purchases, and generate new insights to drive increased marketing effectiveness.
Improve return on advertising spend through insightful analytics, bidding, and marketing optimization. With more opportunities to optimize compute performance and costs, AWS is the cloud standard for advertising platforms that buy, serve, and measure hundreds of billions of ads per day.
AWS offers unmatched breadth and depth of services to help marketers reach consumers with timely, relevant, and personalized messages at every touchpoint. Companies with no prior ML experience can easily build sophisticated capabilities into their applications to improve effectiveness and scalability.

Improve consumer engagement while protecting privacy

AWS helps CPG companies maximize advertising effectiveness, improve loyalty, and drive revenue by creating an integrated consumer experience. With advanced analytics, you can personalize interactions and drive efficiencies across all marketing activities—while protecting your consumers’ privacy.