Advertising & Marketing Case Studies
Advertising & Marketing Technology Customer Stories
Leading first party data platforms on AWS
Nielsen built a serverless, containerized data pipeline using AWS Lambda and Amazon Elastic Kubernetes Service (Amazon EKS) to process 250 billion ad measurement events per day for Nielsen Marketing Cloud.
Leading examples of data sharing & interoperability on AWS
Merkle developed solutions for identity resolution, customer 360s, and data clean rooms for privacy-safe analytics with AWS, enabling marketers to unify customer data and run analytics for audience segmentation, activation, and measurement. In 2020, Merkle became an AWS Select Consulting Partner, signed an AWS strategic collaborative agreement, and accelerated the development of its solution for mutual customers.
“AWS brings the technology, and Merkle brings our marketing expertise so that we can create something of value to our end customers”
Ankur Jain, Senior Vice President and Global Cloud Practice Lead - Merkle
Amazon Advertising built Amazon Marketing Cloud, a secure, privacy safe, and cloud-based clean room workspace that enables advertisers to easily perform analytics across pseudonumized data to generate aggregated reports.
Publicis Media used AWS to build a machine learning framework for audience segmentation and propensity scoring designed to be portable—enabling Publicis Media to spin up their inside its customers' AWS accounts to comply with data sovereignty and privacy laws and analyze data locally without moving it. “The flexibility of AWS really makes it extremely scalable and versatile so that we can tackle as many different client datasets as possible,” says Patrick Houlihan, SVP of Decisioning at Publicis Media.
Customers innovating with AWS advertising intelligence capabilities
AppsFlyer used Amazon SageMaker and AWS Serverless capabilities to build a predictive analytics product in 6 months that predicts the lifetime value of a mobile app user with machine learning—improving accuracy on its attribution modeling and protecting user privacy in compliance with Apple’s iOS 14.
Leading advertising platforms on AWS
Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. The company migrated all-in to AWS in 2020.
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The Nielsen Company migrated its National Television Audience Measurement platform to Amazon Web Services (AWS) and built a new, cloud-native local television rating platform that increased its reporting capabilities from 40,000 households daily to more than 30 million households each day.
Leading customer experience platforms on AWS
Acoustic, built on an amalgamation of technologies and companies acquired by its former parent company, migrated to AWS over the course of 10 months and saw a 60% optimization in cost, as well as benefits such as improved scalability, boosted performance, higher availability, and faster innovation.
Braze uses Amazon Web Services (AWS) to collect, process, and analyze more than half a trillion pieces of consumer behavior data per month to build audience profiles and improve personalized messaging.
HubSpot chose AWS as its preferred public cloud provider, using AWS to support 450+ micro services, delivering features ranging from email delivery to automated marketing workflows.
“Scale and the ability to innovate at a faster rate are immensely important for our business, which is why we chose to take a cloud-first approach with AWS, making it our preferred cloud provider.”
Brad Coffey, Chief Strategy Officer - HubSpot
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