AWS for M&E Blog

Category: AWS Elemental MediaTailor

Figure (alt text): holistic view of OTT streaming solution with MediaTailor, various origin types, an ADS connection, and media types served through a CDN

How to configure advanced features in AWS Elemental MediaTailor

This how-to blog series in three parts walks through the advanced features for ad insertion available with AWS Elemental MediaTailor. Links to each post are available and cross-referenced as the series progresses. Return to the AWS Media Blog in the coming days for additions to the series. AWS Elemental MediaTailor AWS Elemental MediaTailor is a […]

AWS for M&E Video Tutorials: Ad Prefetch with AWS Elemental MediaTailor

Introducing AWS for Media & Entertainment Video Tutorials, a series of short videos that cover best practices and actionable tips to build media workflows on AWS. In these on-demand videos, AWS media and entertainment experts answer common questions from customers and offer valuable insight about how to architect, deploy, and optimize your media workflows. Christer […]

This diagram shows MediaTailor using VMAP to insert preroll, midroll, and postroll ads.

Preparing your video library for AVOD OTT

Our customers with rights ownership to stream video-on-demand (VOD) content are monetizing their libraries in one of two ways: subscription-based VOD (SVOD) or advertising-based VOD (AVOD). With SVOD, they generate revenue from monthly subscriptions, letting their subscribers access and consume their content libraries for fixed fees. This model usually means that their subscribers can consume […]

Part 2: SCTE 35 signal conditioning in AWS Elemental Live

This is the second post in a two-part series. Read the first post here. It is quite common for AWS Elemental Live, which lets users encode live video on premises for events and 24/7 streams, to be used to deliver live streams into Amazon Web Services (AWS) for over-the-top (OTT) workflows and to distribute a […]

How to implement reliable dynamic ad insertion using AWS Media Services

During these peculiar times and with the accompanying difficulties of organizing live events, streaming of live proceedings, such as music concerts, sporting events, and linear television, has exploded since the beginning of the COVID-19 pandemic. An increased amount of content is available exclusively through over-the-top (OTT) live streaming on mobile phones and desktop browsers or […]

Introducing the Streaming Media Lens whitepaper for the AWS Well-Architected Framework

Today we are delighted to introduce the Streaming Media Lens, an Amazon Web Services (AWS) Well-Architected whitepaper. AWS Well-Architected provides a consistent approach for customers to evaluate architectures and implement scalable designs, and this whitepaper provides prescriptive guidance for customers to assess workloads and identify best practices to deploy video streaming workloads. Using the AWS […]

Creating virtual linear channels using AWS Elemental MediaTailor

Media companies continuously look for opportunities to increase revenue from content they already own, either by scheduling older content during nonpeak hours or by delivering premium content as video on demand (VOD). Although both methods bring revenue for high-demand content, they do not give companies the option to make the most of low-demand content—specifically, content […]

Building ATSC 3.0 workflows on AWS

Since 2015, television broadcasters have been migrating their channel origination workflows to the cloud. For those new to the concept, channel origination is the process by which prerecorded show segments, live content, advertisements, and graphics are combined to convert individual video assets into what we see at home as an assembled linear channel. But the […]

The 2021 Streaming Media Readers’ Choice Award Winners

The results of this year’s Streaming Media Readers’ Choice Awards brought good news for services and solutions for media and entertainment from AWS. With 200 nominees in 22 categories and 14,600 votes cast, the results are in: Winner, Cloud Encoding/Transcoding Services: AWS Elemental MediaLive Winner, Content Delivery Network: Amazon CloudFront Winner, DRM/Content Protection: AWS Elemental […]

Seven West Media amplifies audience engagement with Channel Assembly in AWS Elemental MediaTailor

As the global content marketplace grows increasingly crowded, the race to deliver standout live and video-on-demand (VOD) viewing experiences is on. Ahead of the pack, Seven West Media has fostered a climate of innovation that has ultimately resulted in the delivery of more engaging, premium video content for audiences across its media properties. Making content […]