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The Six Steps to Reinvention

How businesses can thrive in a post-pandemic world

In the wake of the pandemic, enterprises realised the limitations of traditional business models—and the need to reinvent themselves. Based on a survey of 10,000 senior decision-makers, discover the six key characteristics that are helping businesses to successfully adapt to the future of work.

In this AWS Senior Business and IT Decision-Maker Insights report

AWS surveyed 10,000 senior business and IT decision-makers in enterprises across France, Germany, Israel, Spain, and the UK. Our goal was to understand how they managed to keep reinventing their businesses during the COVID-19 pandemic without a roadmap, and to gain insight into how they expect their organisations to grow in a post-pandemic world.

We found that the pandemic laid bare the limitations of conventional business planning. Carefully orchestrated annual roadmaps built under the illusion of control, with the past predicting the future, were exposed as not fit for purpose. Some of the report isignts are:

46% of decision-makers reported that their organisations struggled to adapt over the past year
46% of decision-makers cited ongoing pressures from new entrants taking market share.
65% of decision-makers say that their organisations have emerged from the pandemic more agile, more adaptable, and confident about the future.

The Six Step to Reinvention report

Download the six steps to reinvention report to learn more about the limitations of traditional business models—and the need to reinvent themselves.

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Many enterprises admitted that the need to transform quickly during the pandemic was a challenge. Almost half (46 percent) of decision-makers reported that their organisation struggled to adapt over the period. 46 percent also cited ongoing pressures from new entrants taking market share. Enterprises had to rip up their roadmaps and adapt quickly—to innovate, create and do more, faster and without increasing costs.

Despite this challenging backdrop, we witnessed the beginning of a new breed of enterprise. 46% These businesses have innovation baked into their strategies and use cloud technologies to move quickly, experiment with and accelerate new business models, and win back market share. They are more secure, resilient, and customer-centric in their approaches.

Two thirds (65 percent) say that their organisations have emerged from the pandemic with greater agility, adaptability and confidence about the future. The same number also told us that the cloud helped them to pivot and innovate. 63 percent said that it enabled them to scale to meet changes in demand and 60 percent agreed that it allowed them to reduce infrastructure costs.

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