Growth & Scale
Driving growth through digital transformation
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Mapping your Digital Transformation
Digital transformation is not only about technology. Learn the three interdependent aspects of digital transformation, and how to put them into action in your organization.
AWS C-Suite: Cloud-Enabled Growth Report

AWS conducted a comprehensive study of 1,500 executives in 15 markets, 10 industries, and 14 C-level roles. A common thread that emerged was that these leaders believe their organization’s success depends upon digital transformation. The study explores how organizations can break the inertia to begin their own transformation.
Leaders play a crucial role in business transformation

Digital transformation isn’t just about implementing new technology, it’s about using technology to drive growth. Leaders who envision reinvention for their business begin by taking steps to invest in their strategy, process, people, and culture.
Executives share how they drive growth in their organizations with cloud.
Driving Transformation and Customer Trust
A conversation with Julia Houston, Chief Strategy and Marketing Officer at Equifax
Rapidly Scaling Business Transformation
A conversation with Rita Fisher, CIO and EVP of Supply Chain at Reynolds Consumer Products
Positive Cloud Transformation
A conversation with Frank Tarsillo, SVP and Chief Architect at IHS Markit
Agility to improve customer experience
A conversation with Christian Palomino, Global IT Vice President at Meliá Hotels International

98% of executives view the cloud as essential to digital transformation."
Implementing change

A sweeping survey of more than 500 leaders at companies in nearly every industry and size category by Chief Executive Group and AWS reveals a sizable shortfall in the organizational behaviors needed to drive business growth in the digital age—as well as huge opportunities to learn and leapfrog the competition.
Accelerating innovation

In eight short years (between 2010 and 2018) a total of 151 companies disappeared from the Fortune 500—more turnover than in the previous 50 years combined. Why? Because technology redefined the potential for customer experience, and only a small number of companies redefined their approach to customers. Understanding how to digitally disrupt business models is perhaps the easiest part of the journey. Being ready and able to disrupt is quite another matter. The patterns of readiness, however, are beginning to look familiar. They combine operational speed, distributed capacity, and smart cloud strategy.

How Amazon Defines and Operationalizes a Day 1 Culture
Amazon's "Day 1" mentality is a culture and an operating model that puts customers at the center of everything Amazon does. Putting "Day 1" into practice relies on maintaining a long-term focus, obsessing over customers, and bold innovation.

Cloud for CEOs: Measuring Innovation with One Metric
Digitally transforming an enterprise requires connecting with customers, understanding their needs, and responding faster than ever. The most successful organizations of today are disrupting their competitors and entering new markets by innovating more quickly and efficiently.

Cloud: The Secret Sauce for Growth, Differentiation, and Productivity
As the role and influence of cloud technologies expand, we are entering a new wave of change where cloud adoption is having a greater business impact, and transforming how people live and work.
Cloud strategy: Scaling adoption


Charles Chu
Managing Director, Digital Native Business Segment, AWS
You’re On the Cloud, But Are You Really Leveraging the Cloud?
How does the cloud help speed innovation? What’s the difference between being on the cloud and leveraging the cloud? Is it possible to lower development costs and decrease time to market? To answer these questions, it’s helpful to turn to digital native businesses (DNBs) as a reference.
Cloud for CEOs: Measure Innovation with One Metric
Digitally transforming an enterprise requires connecting with customers, understanding their needs, and responding faster than ever. The most successful organizations of today are disrupting their competitors and entering new markets by innovating more quickly and efficiently.
I’m a Mature Cloud Adopter. Now What?
Many enterprises have already become proficient with the cloud. They’ve migrated a substantial portion of their workloads, learned the necessary cloud skills, established an aggressive security posture, and developed at least an initial workable operating model. What’s next? Here are some suggestions.
Conversations with Leaders Podcast

Listen to executive leaders and AWS Enterprise Strategists, all former C-Suite, discuss their digital transformation journeys.
Recommended reading for C-Suite leading transformation


A conversation with Mark Begor, Chief Executive Officer at Equifax

A conversation with Louise Higgins, Chief Financial Officer for Technology at ANZ Bank

A conversation with Brandon Pulsipher, Vice President of Cloud Operations at Adobe
Ready to take the next step

Business Value of Cloud
The AWS Cloud Value Framework was developed to help organizations quantify the business value of moving to the cloud.

AWS in Analyst Research
Read what Gartner, IDC, and other top analyst firms are saying about AWS.

Listen and Learn
Listen to executive leaders and AWS Enterprise Strategists, all former C-Suite, discuss their digital transformation journeys.

Executive Briefing Center
Customized discussions with executives and experts to accelerate your cloud journey.