Growth & Scale

Driving growth through digital transformation

Mapping your Digital Transformation

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Digital transformation is not only about technology. Learn the three interdependent aspects of digital transformation and how to put them into action in your organization.

Can Data Security Accelerate Innovation?

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“Generative AI” is one of the biggest tech buzzwords in every region and industry around the globe. While Machine Learning (ML) and Artificial Intelligence (AI) have captured the world’s attention through applications such as ChatGPT, the truth is, there’s a prerequisite to successful AI innovation. The success or failure of an AI program hinges on the trustworthiness of your data.

In this research report, Clarke Rogers, Director of AWS Enterprise Strategy and Chris McCurdy, Worldwide VP and GM of IBM Security delve into the importance of data security for business innovation. Download the report to dive deeper into topics around data strategy, governance, and trust.

 Read the Report >> Data Security as a Business Accelerator

Leaders play a crucial role in business transformation

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Digital transformation isn’t just about implementing new technology, it’s about using technology to drive growth. Leaders who envision reinvention for their business begin by taking steps to invest in their strategy, process, people, and culture. 

Executives share how they drive growth in their organizations with cloud.

Driving Transformation and Customer Trust


A conversation with Julia Houston, Chief Strategy and Marketing Officer at Equifax

Rapidly Scaling Business Transformation

Reynolds Consumer Products

A conversation with Rita Fisher, CIO and EVP of Supply Chain at Reynolds Consumer Products

Positive Cloud Transformation

IHS Markit

A conversation with Frank Tarsillo, SVP and Chief Architect at IHS Markit

Agility to improve customer experience

Meliá Hotels International

A conversation with Christian Palomino, Global IT Vice President at Meliá Hotels International


98% of executives view the cloud as essential to digital transformation."

Implementing digital transformation strategies

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A sweeping survey of more than 500 leaders at companies in nearly every industry and size category by Chief Executive Group and AWS reveals a sizable shortfall in the organizational behaviors needed to drive business growth in the digital age—as well as huge opportunities to learn and leapfrog the competition. 

 Read Study >> Driving Growth Through Digital Transformation

Accelerating digital innovation in business

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In eight short years (between 2010 and 2018) a total of 151 companies disappeared from the Fortune 500—more turnover than in the previous 50 years combined. Why? Because technology redefined the potential for customer experience, and only a small number of companies redefined their approach to customers. Understanding how to digitally disrupt business models is perhaps the easiest part of the journey. Being ready and able to disrupt is quite another matter. The patterns of readiness, however, are beginning to look familiar. They combine operational speed, distributed capacity, and smart cloud strategy.

Day 1 Culture

How Amazon Defines and Operationalizes a Day 1 Culture

Amazon's "Day 1" mentality is a culture and an operating model that puts customers at the center of everything Amazon does. Putting "Day 1" into practice relies on maintaining a long-term focus, obsessing over customers, and bold innovation.

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Glass hourglass with glowing sand

Cloud for CEOs: Innovating at Scale in the Age of AI

An enterprise’s ability to innovate isn’t about technology adoption, it’s about the right combination of people, processes and technology, and being an innovative CEO requires overcoming organizational challenges in four areas: culture, skills, organization and data. 

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Cloud the secret sauce

Cloud: The Secret Sauce for Growth, Differentiation, and Productivity

As the role and influence of cloud technologies expand, we are entering a new wave of change where cloud adoption is having a greater business impact, and transforming how people live and work. 

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Cloud strategy: scaling adoption

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Charles Chu
Managing Director, Digital Native Business Segment, AWS

You’re On the Cloud, But Are You Really Leveraging the Cloud?

How does the cloud help speed innovation? What’s the difference between being on the cloud and leveraging the cloud? Is it possible to lower development costs and decrease time to market? To answer these questions, it’s helpful to turn to digital native businesses (DNBs) as a reference. 


Mark Schwartz
AWS Enterprise Strategist

I’m a Mature Cloud Adopter. Now What?

Many enterprises have already become proficient with the cloud. They’ve migrated a substantial portion of their workloads, learned the necessary cloud skills, established an aggressive security posture, and developed at least an initial workable operating model. What’s next? Here are some suggestions.


Digital transformation on ‘Conversations with Leaders'

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Listen to executive leaders and AWS Enterprise Strategists, all former C-Suite, discuss their digital transformation journeys.

 Leading Motivating, and Communicating
With Scott Reese, SVP, Manufacturing, Cloud & Production Product, Autodesk
 Rapidly Scaling Business Transformation
With Rita Fisher, CIO & EVP of Supply Chain, Reynolds Consumer Products 
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Using the Cloud to Become a Security Leader
Using the Cloud to Become a Security Leader

A conversation with Mark Begor, Chief Executive Officer at Equifax

CFOs Leading Transformation

A conversation with Louise Higgins, Chief Financial Officer for Technology at ANZ Bank

The power of partnership
The Power of Partnership

A conversation with Brandon Pulsipher, Vice President of Cloud Operations at Adobe

Executives as Pilots

by Gregor Hohpe, AWS Enterprise Strategist


Take the next step


Listen and Learn

Listen to executive leaders and AWS Enterprise Strategists, all former C-Suite, discuss their digital transformation journeys.

Business Value of Cloud

Stay Connected

AWS Executive Insights is a digital destination for business and technology leaders where we share information, best practices, and event invitations. 

Business Value of Cloud

Watch on demand

Get insights from peers and discover new ways to power your digital transformation journey through this exclusive international network.

AWS Executive Briefing

Become data-driven

Learn how organizations can maximize the value of their data.

Frequently Asked Questions

Q. What is digital transformation, and why is it important? 

Digital transformation refers to strategic innovation across business operations to drive organizational change. These tech strategies, from cloud migration and serverless computing to machine learning, increase team productivity, improve agility, and efficiently utilize accessible resources. The ultimate goal for most initiatives should be to enhance customer experience, elevate employee satisfaction, and improve financial outcomes.

Advanced technology is usually the key to these objectives. Most leaders focus on three key tech strategies: updating their business model, streamlining operational processes, and improving client experiences/end-user journey. For example:

● Improvements to operational processes include upgrading the enterprise tech stack with the latest software programs, applications, automated workflows, and digital tools—which can optimize daily operations.
● AI-enabled operational systems can accurately detect issues and allow businesses to address them in real time.
● Cloud computing and serverless computing enables enterprises to scale digital interactions with users across multiple touchpoints without overextending their workforce.

Most importantly, digital transformation enables companies to accommodate evolving consumer demands through continuous innovation.

Q. What are the main areas of digital transformation?  

A digital-first approach focuses on three primary areas: people, processes and products.

People: Automated workflows and streamlined business operations can prevent workforce burnout while increasing the efficiency, effectiveness, and quality of the service or product you provide to customers. The primary goal is to improve the quality of life for the people you serve and for your employees.

Process: Strategic innovation can come in the form of an upgraded tech stack. Here, companies can equip their employees with the latest digital tools and resources needed to complete tasks in less time. This tech-driven approach also increases the effectiveness, accuracy, and quality of deliverables. In turn, it reduces the time taken to address human errors.

For instance, data migration to the cloud through domain transformation remains a scalable, secure, safe, and simple step in digital transformation. The change supports business agility by allowing teams to store unlimited data, access it on the go, and address communication gaps.

Products: Innovative integration allows businesses to focus on developing new products and extending service capabilities. For instance, retailers can use Augmented Reality (AR) to create a virtual setting where consumers can use AR technology to see how a product looks in their living spaces. The extended service gives users the information required to make an informed decision, limiting the chances of a refund request. In this way, digital products have become an integral part of more user journeys. The data can then be used to improve product design and service.

In short, digital transformation allows companies to grow by helping them extend workforce skills, optimize processes, and expand into new product offerings.

Q. What drives digital transformation?

Innovation and sustainability are the key drivers of digital transformation.

Strategic innovation refers to unique ideas, concepts, and business practices that lead to positive organizational changes, and one of the first places enterprises look when tackling strategic innovation is digital transformation. AWS provides companies with tools and resources to support the workforce when leaders introduce a new business model.

The adoption of emerging technologies is often a key part of strategic innovation. For example:

● Artificial Intelligence (AI) and machine learning for data analytics to acquire new consumer insights and monitor behavioral change
● Augmented reality and virtual reality can create immersive experiences across user journeys
● Cloud computing can enable better team collaboration and data protection
● Robotics to boost production rate and team efficiency

Another driver of digital transformation is the desire to implement impactful sustainable business practices that benefit the community and the planet. This includes the reduction of waste and carbon emissions, among many other factors. Digitization can limit energy consumption, conserve exhaustible resources, optimize logistics and delivery, and support workforce management needs.

Q: How can digitalization impact your business? 

Digitization refers to a tech-first approach in business operations. Everything from how you file new information and complete daily activities to team collaboration is digitally optimized, thanks to the Internet of Things (IoT), cloud computing, Artificial Intelligence (AI), and machine learning.

Automated workflow can increase operational speed, efficiency, and quality of performance. More specifically, AI and machine learning can make it easier for companies to detect errors and use predictive analysis to make informed decisions. Digitization also increases transparency and improves team efficiency.

Digitization can also have a positive impact on culture. Adopting advanced technology provides employees with the tools and resources to experiment and innovate. For example, the AWS Developer Center gives product teams access to easy-to-follow tutorials and software design applications they can use to build new products. Online training allows your teams to upskill quickly and efficiently at their individual pace.

Moreover, digitization proves cost-effective in the long run. Companies increase cost optimization by going paperless, migrating data to the cloud, and reducing operational costs by downsizing servers and data centers. Plus, access to scalable digital solutions makes it easier for companies to adjust strategies based on evolving needs.

Q: What are the key elements of digital strategy? 

A successful digital strategy relies upon comprehensive and purposeful planning. Leaders and executives should develop a framework that covers the short and long-term organizational goals associated with digital transformation.

The framework can include the following core elements:

● Adequate digital awareness within the team to ensure they can adapt to the transformation without any delays or issues
● An adaptive business model that accommodates the evolving market needs and consumer interests
● An automated workflow to accelerate progress and enhance team productivity
● Comprehensive understanding of current financial planning and cash flow management to distribute costs mindfully
● Customer feedback to ensure the digital strategies are well-received
● Key performance indicators (KPIs) to accurately monitor and measure the progress of digital strategies
● Tools and online resources that support digital transformation

Digital strategies that meet these desired goals have a long-term impact.