AWS Executive Insights

Perspectives from today's enterprise executives in the era of digitization


Cloud for CEOs


Adrian Cockcroft, VP Cloud Architecture Strategy, AWS

Digitally transforming an enterprise requires connecting with customers, understanding their needs, and responding faster than ever. The most successful organizations of today are disrupting their competitors and entering new markets by innovating more quickly and efficiently. Being an innovator requires overcoming challenges in four areas: culture, skills, organization, and risk management. Get these right, and you will be able to leverage technologies such as cloud computing and machine learning to innovate. Adrian Cockcroft, AWS VP of Cloud Architecture Strategy, provides his perspective on unlocking growth and measuring innovation with a single metric.

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