Consumer Packaged Goods

Build brands consumers love, increase organizational agility to react to market opportunities, and drive operational efficiency with proven, industry-specific innovations and solutions from AWS.

How Large CPG Companies Can Act with the Agility of a Start-Up

How can you use AI and ML to gain insights to uncover opportunities and overcome challenges in your CPG business?

Ignite growth with AWS
CPG companies need to reinvent how they develop, make, move, and market their products to manage changing consumer demands and heightened competition. With AWS, you can focus on ways to grow your market share, delight your consumers, and drive brand loyalty—not building or maintaining the infrastructure to make it happen.
AWS is How for CPG (1:31)

Benefits

Build brands consumers love
AWS offers the same cloud capabilities invented and refined by Amazon.com to build consumer trust over 25 years to create an integrated view of the consumer, personalize every interaction, ensure the right products are available, and unify the shopping experience.
Increase organizational agility
AWS helps CPG companies draw key business insights from petabytes of data using unmatched compute capabilities, ML and AI to predict opportunities and risks in time to act. Today, more than 100,000 customers use AWS services across the value chain to accelerate decision-making.
Drive operational efficiency
AWS empowers CPG companies to drive digital transformation across the organization to reduce costs while innovating key enterprise applications. AWS helps CPG companies modernize and move IT infrastructure to the cloud; connect disparate data sources to take advantage of automation, AI, and ML; and innovate new applications without putting critical systems at risk.

Customers

We work with the industry’s leading consumer packaged goods (CPG) companies - innovators and pioneers - who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways CPG companies are leading their customer journeys with AWS.

Coca-Cola İçecek

Coca-Cola İçecek built a digital twin using IoT

One of the largest bottlers in the Coca-Cola system, Coca-Cola İçecek, created a digital twin with AWS, deployed a clean-in-place sanitation process in two months, and realized annual savings of 20% on electricity and 9% on water.

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Coca-Cola İçecek
adidas AG
adidas AG

adidas AG engages consumers with data streaming, AI, and ML

This global athletic brand wanted to use mobile apps to engage more closely with consumers. With AWS development services, adidas can deploy applications 40X faster, and it uses data streaming, ML, and AI to power consumer engagement initiatives.

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Kellogg Company
Kellogg Company

The Kellogg Company runs SAP HANA on AWS

Since Kellogg’s on-premises relational database system couldn’t keep pace with the company’s demand for trade spend data analysis, it migrated to an SAP promotion planning solution running on AWS’s SAP-certified HANA environment. Now, Kellogg’s processes 16 TBs of sales promotional data each week.

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Zé Delivery
Zé Delivery

Zé Delivery built a beverage delivery service on AWS

This start-up beverage delivery service in Brazil has been using AWS IT infrastructure since 2016. With 1,688% growth YoY in 2020, Zé Delivery’s serverless architecture has enabled the company to manage its explosive growth.

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Baba’s
Babas logo

Baba’s keeping its spices fresh with real-time data from SAP on AWS

Baba’s wanted to implement a cloud-based enterprise resource planning (ERP) system to support business expansion. Learn how the company implemented SAP S/4HANA on AWS and reduced order processing time by 50%.

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AWS helps create brands consumers love

With unmatched cloud capabilities refined for 25 years by Amazon.com, AWS helps CPG companies build great brands by digitally transforming product development, manufacturing, supply chain, marketing, unified commerce, and enterprise systems.

Solution areas

Product Development

Product Development

Accelerate time to market by modernizing R&D infrastructure, increasing virtual testing, and reducing development cycles.

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Manufacturing

Manufacturing

Reduce the cost of goods sold with AWS, the cloud provider with proven experience in manufacturing operations.

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Supply Chain

Supply Chain

Strengthen supply chain resiliency and agility through improved forecasting, inventory optimization, and multi-channel distribution.

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Marketing

Marketing

Improve marketing efficiency and consumer loyalty through augmented insights, advertising optimization, and AI-driven personalization.

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Unified Commerce

Unified Commerce

Create a unified commerce experience moving between different digital channels and physical stores.

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IT and Digital Transformation

IT and Digital Transformation

Drive digital transformation to improve decision-making and operational efficiency with unmatched cloud capabilities.

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Learn how CPG brands are navigating the path to recovery

Learn how CPG brands are navigating the path to recovery

Innovate with key CPG industry partners

Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners.

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VTEX offers direct-to-consumer (DTC) solution on AWS for large enterprises to quickly and easily launch ecommerce sites and experiences to sell directly to consumers.

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With a patent-pending enterprise-class SQL architecture, Snowflake has reinvented the data warehouse to meet the needs of modern CPG companies.

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Treasure Data allows CPG companies to personalize the entire consumer journey through enrichment of 1P data, connected commerce and decision making powered by AI, predictive analytics, and machine learning capabilities.

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Peak is a Decision Intelligence company, powering commercial decision-making for companies around the world. Peak brings AI into the core of the business to help customers optimize processes and power performance.

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Noodle.ai, a global consulting firm, specializes in FlowOps, a category of AI software that helps CPG companies eliminate waste.

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With Pillir’s low-code development platform, CPG companies with SAP business applications can convert them to modern, mobile-friendly applications.

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AWS CPG Consulting Partners

Our network of AWS Consulting Partners offers strategy and deployment services to CPG brands to help accelerate product development.
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Deloitte empower customers to transform their business, innovate faster, and grow ahead of the curve by combining AWS’ industry-leading cloud technologies with Deloitte’s deep industry experience and established customer relationships.

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Cognizant works with global enterprises to build robust, modern and secure digital platforms on AWS Cloud, enabling them to accelerate innovation, scale business services and improve operational agility.

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Infosys helps customers discover, evaluate, and integrate software, services, and processes that help reimagine the enterprise value chain in the cloud and deliver fast time to value.

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Slalom is a modern, full-service consulting firm focused on strategy, technology, and business transformation for organizations ranging from startups to Fortune 100 companies.

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Marketplace

CPG solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.
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Snowflake delivers the Data Cloud—a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.

Snowflake on AWS Marketplace »

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Peak powers great commercial decision making for the smartest companies in the world with its pioneering Decision Intelligence software.

Peak on AWS Marketplace »

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Pillir enables business modernization at speed and scale, allowing companies to shift technology resources from maintenance to innovation.

Pillir on AWS Marketplace »

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Connected Planning enables dynamic, collaborative, and intelligent planning across all areas of an organization, including finance, sales, supply chain, marketing, HR, and operations.

Anaplan on AWS Marketplace »

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AWS can support your CPG business transformation.
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