AWS Marketplace Storefront
Create and deploy a branded catalog of products and services in hours
Storefronts made simple
AWS Marketplace Storefront lets you launch a branded procurement experience that’s connected directly to AWS Marketplace, giving your customers the ability to streamline procurement and consolidate billing through AWS. You can curate a catalog of products, use built-in capabilities to automate deal workflows, and route transactions through your existing AWS Marketplace seller account. Your customers can quickly discover, evaluate, and purchase AWS Marketplace products from your storefront while you maintain full control of the customer relationship. With multi-catalog integration, you can showcase products from other providers alongside your AWS Marketplace products within a single unified experience.
Why use AWS Marketplace Storefront?
Create a branded storefront in hours
Configure a fully branded storefront with no code required. Import listings from AWS Marketplace, apply your organization's branding, set up user access, and go live the same day. Without the need for engineering support, you can move from setup to operational in hours instead of months.
Maintain your customer relationships
Customize your storefront with your brand, your domain, and a curated catalog. Maintain and strengthen your commercial relationships by controlling what customers see, how they discover products, and how deals flow.
Streamline billing and procurement
Leverage the AWS Marketplace billing infrastructure instead of building or maintaining separate payment systems. Accelerate your customers' path to purchase with fast access to free trials and demos — plus the ability to buy AWS Marketplace products using their AWS account. Transactions for AWS Marketplace products flow through AWS Marketplace and appear automatically on customers' AWS invoices.
Automate your deal workflow
Reduce manual steps across the deal workflow with private offer templates, approval automation, and native connectivity to CRM tools such as Salesforce and HubSpot. Manage more deals with fewer operational resources, enabling you to scale your portfolio efficiently.
Scale your business with purpose-built workflows
Streamline the expansion of your portfolio with listing automation, catalog management, and deal workflow tools that enable you to scale while maintaining operational efficiency.
Use cases
Simplify your resell operation
Manage Partners and pipeline in one place
Software vendors can create storefronts to manage their Partner network and buyer relationships. List products, configure pricing, and automate the private offer workflow. Track pipeline from discovery to transaction with built-in CRM connectors, helping you consolidate your sales operations.
Unify your catalog under one storefront
Aggregate listings from multiple software vendors into a single branded catalog. Apply guided buying policies, featured product placement, and category organization. Maintain one consistent procurement experience for customers regardless of how many vendors are represented in the catalog.
Track, manage, and optimize co-sell with AWS
AWS Partners can use AWS Marketplace Storefront to capture marketplace-ready pipeline and accelerate procurement. Listing automation reduces time-to-list from days to hours. Track which listings generate private offers and measure conversion from discovery to closed deal, helping to optimize your co-sell motion.
FAQs
Open allSign up for a free 30-day trial or choose the plan that matches the scale of your organization. Create a storefront with no engineering required. Import listings from the AWS Marketplace catalog, apply your branding, and invite customers.
No. Transactions for AWS Marketplace products flow through the AWS Marketplace billing infrastructure. Customers receive invoices from AWS. Disbursements flow to your AWS Marketplace account per existing terms.
Customers need an AWS account to complete a transaction for an AWS Marketplace product, which is the same requirement as purchasing directly through AWS Marketplace.
Yes, AWS Marketplace Storefront runs on a custom domain with your organization's logo, brand colors, and content. The AWS Marketplace Storefront name does not appear on your customer-facing website. You can choose whether to display a "Powered by AWS Marketplace" badge.
AWS Marketplace Storefront connects natively to the AWS Marketplace catalog, enabling you to curate which listings appear in your storefront, organize them into categories, and feature specific products for your customers. The feature also supports multi-catalog integration, allowing you to bring in products from other providers alongside your AWS Marketplace listings within a single unified storefront experience.
AWS Marketplace Storefront uses Buy with AWS to offer an out-of-the-box branded procurement experience that does not require engineering resources to launch. Further, you get built-in capabilities to help set up your listings, manage your storefront, and automate your deal workflow.