IBM Security Verify Access v10 (Legacy)

What do you like best about the product?

n demand management at an adtech company, secure and seamless access control is critical. IBM Verify CIAM delivers on this with single sign-on (SSO) and multi-factor authentication (MFA) that make it easier for internal teams to move between platforms without juggling multiple logins, while ensuring sensitive campaign and revenue data stays protected.

The adaptive access is a big advantage. For instance, if I log in from a new location while traveling, it prompts additional verification without locking me out. Similarly, I can onboard DSP partners and grant scoped access to specific dashboards, enough for performance visibility, but without overexposing unrelated data. This balance of flexibility and security has saved us time and reduced risk compared to manual credentialing.

What do you dislike about the product?

The admin experience can be cumbersome. Setting up policies or modifying permissions often requires going through multiple menus, which slows things down when quick action is needed. Bulk onboarding of multiple partner accounts also feels less efficient than it could be. While documentation is detailed, it leans technical, so newer teammates face a steep learning curve. Support generally resolves issues, but response times could be faster, especially during urgent login or reporting disruptions tied to live campaigns.

What problems is the product solving and how is that benefiting you?

In adtech, we work with multiple DSP and SSP partners, so secure yet convenient access is essential. IBM Verify CIAM solves the issue of fragmented logins and inconsistent credentialing by providing single sign-on with multi-factor authentication, allowing teams to move across platforms quickly without compromising security.

For partner management, role-based provisioning makes onboarding smoother. I can grant scoped access to only the reporting dashboards or campaign tools a partner needs, and revoke it instantly when contracts end, eliminating the risk of unused credentials lingering.

Risk-based authentication has been a practical benefit as well. If logins come from unusual devices or locations, Verify adds extra checks instead of blocking access entirely. This flexibility is important for me since I often log in while traveling or joining calls from different networks.

The integration with Google Workspace has also been seamless, making day-to-day collaboration easier across teams. Audit logs provide visibility into who accessed what, which helps with compliance and partner transparency. While the admin side still requires some training, once configured, policies run reliably in the background without constant oversight.

Lastly, the self-service password reset tools ease the load on IT and keep campaigns running smoothly by reducing downtime for users.
Overall, it has reduced access management complexity, improved security, and supported the fast-paced demands of client-facing adtech operations.

What do you like best about the product?

CIAM has better features then other authenticatore. it's been 2 month that I started to explore the IBM cloud an it's CIAM. I love the reliability with passwordlessa and biometric authentiation and risk scoring mechanism of user.

What do you dislike about the product?

Dashboard looks and the navigations are little slow and The responsiveness and colour gradients are difficult to find the components.

What problems is the product solving and how is that benefiting you?

Risk scoring will give the confidence that use can create the user or giving access to the any resources

What do you like best about the product?

IBM Verify CIAM is Best in protecting digital customer identities and securing digital services and having the login experiences

What do you dislike about the product?

IBM Verify CIAM only offers the free and demo trail for testing and it is a paid enterprise solution which price is based on the required factors

What problems is the product solving and how is that benefiting you?

IBM Verify CIAM is helping in solving the customer identities to manage and store with security by providing the MFA and protecting the digital customer identities with security. by this i can manage my customer details easily and effectively that's how IBM Verify CIAM is benefiting for me.

What do you like best about the product?

Ease of the dashboard / 24/7 customer support / advance authentication features / integrated dashboard /

What do you dislike about the product?

the implementation is very hectic and confusing and complicated

What problems is the product solving and how is that benefiting you?

The IBM is trying to solve the implementation problem which is causing complications for the new customers and this is benefit to them and their new customers

What do you like best about the product?

It provides customer with enchanced security, with flexible mfa use , allows users to self service,customer support is available 24/7, use is very easy,

What do you dislike about the product?

least helpful is the implementation it is very hard and confusing to new users and they are not even updating it .

What problems is the product solving and how is that benefiting you?

ibm is trying to make there implementation process very easy but it is not happening soon