Boost agility and control costs with the flexible and powerful F5 Private Offers for F5 BIG-IP. Easily deploy what you want, when you want, and where you want.
Depending on your BIG-IP VE license, you may deploy some or all of the following services:
BIG-IP LTM - Optimize app availability and user experience with intelligent L4-L7 load balancing, SSL/TLS offloading and visibility, and programmatic traffic manipulation with F5 iRules.
BIG-IP DNS - Direct globally distributed users to the closest or best performing app servers with global server load balancing and high-performance DNS services.
BIG-IP AFM - Mitigate resource and network crippling attacks with multi-layered DDoS protection and network security.
BIG-IP APM - Provide secure, anytime, anywhere access with application authentication (SAML, OAuth & OIDC), authorization and end-point inspection, as well as SSL VPN, Single-Sign-On (SSO) and Multi-Factor Authentication (MFA).
F5 Advanced WAF - Provides all BIG-IP ASM capabilities as well as bot mitigation for mobile apps, API protection, credential theft/abuse protection and behavioral analytics.
BIG-IP VE's with 2 boot locations can be upgraded in-place, instead of 'nuking and paving' - as is required with 1 boot location instances.
Extend proven app services to AWS: Accelerate your cloud migration by taking your on-premises BIG-IP services and policies with you to AWS or any other environment.
Fast, automated deployments: Leveraging F5's Automation Toolchain (inclusive of AWS CFT's), you can quickly automate the end-to-end deployment and configuration of BIG-IP VE instances, and integrate with your preferred choice of CI/CD and automation tools.
Enterprise grade support network: F5 support centers are strategically located across the globe - offering support through native speaking support engineers who are available when you are.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a single pricing dimension: BIG-IP Units, offered as a Private Offer. There are no public tiers, instance sizes, or usage add-ons to compare. Instead, you receive custom pricing and terms negotiated directly with the seller. Pricing is set through a contract rather than a fixed rate shown on Marketplace. To get pricing, quantity, and term details for your deployment, you request a quote and complete the private offer process. This structure fits organizations that need tailored terms for application delivery and security across hybrid and multicloud environments.
Top-of-mind questions for buyers
What does one BIG-IP unit represent for billing under this private offer?
The listing meters BIG-IP in units, but the exact mapping of a unit to a deployed instance, module, or capacity level is set within your negotiated private offer. Because pricing is custom, you confirm the unit definition and count for your deployment when you request a quote.
Is this billed as usage-based or an upfront commitment?
This is a contract-based purchase, not pay-as-you-go metering. You commit to negotiated units, terms, and quantity through a private offer rather than paying per hour of use. Charges follow the agreed contract instead of fluctuating with runtime, so cost is predictable across the term you set.
What products or environments does the BIG-IP unit cover?
BIG-IP provides application delivery and security across hybrid, multicloud, and edge environments. It handles application and API services on a single platform. The specific modules and capacity included in your unit count are defined in your private offer, so confirm scope when you request pricing.
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You can open a support case in the F5 WebSupport Portal at https://websupport.f5.com/, review additional F5 technical support documentation at https://support.f5.com/csp/article/K25327565 or contact F5 support directly (24x7x365): - North America: 1-888-882-7535 - Outside North America: +800 11 ASK 4 F5 (800 1127 5435) F5 support centers are strategically located for partners and customers in APAC, Japan, EMEA and North America. Regionally located support centers enable F5 to provide support in a number of languages through native-speaking engineers who are available when you are. An annual support contract may be purchased separately from F5 Technical Support Services at
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
The BIG-IP Virtual Edition (VE) is the industry's most trusted and comprehensive app delivery and security solution. Providing everything from intelligent traffic management and visibility, to app security, access, and optimization, BIG-IP VE ensures all of your apps are fast, available, and secure.
The BIG-IP Virtual Edition (VE) is the industry's most trusted and comprehensive app delivery and security solution. Providing everything from intelligent traffic management and visibility, to app security, access, and optimization, BIG-IP VE ensures all of your apps are fast, available, and secure.
The BIG-IP Virtual Edition (VE) is the industry's most trusted and comprehensive app delivery and security solution. Providing everything from intelligent traffic management and visibility, to app security, access, and optimization, BIG-IP VE ensures all of your apps are fast, available, and secure.
The BIG-IP Virtual Edition (VE) is the industry's most trusted and comprehensive app delivery and security solution. Providing everything from intelligent traffic management and visibility, to app security, access, and optimization, BIG-IP VE ensures all of your apps are fast, available, and secure.
The BIG-IP Virtual Edition (VE) is the industry's most trusted and comprehensive app delivery and security solution. Providing everything from intelligent traffic management and visibility, to app security, access, and optimization, BIG-IP VE ensures all of your apps are fast, available, and secure.
Advanced load balancing has improved secure traffic management for a major online retailer
Reviewed on Nov 09, 2026
Review provided by PeerSpot
What is our primary use case?
Our company's use case for F5 BIG-IP [Private Offer Only] was that we were the test case, the first case for their integration.
I use F5 BIG-IP [Private Offer Only] for probably the biggest Croatian webshop.
What is most valuable?
By HAProxy, I mean the basic service, because HAProxy has ALOHA, which is a paid service. The nice thing is that F5 BIG-IP [Private Offer Only] has a web interface for configuration.
I appreciate the integration part. It also has partitions, so different sites can be almost physically separated. That's a nice thing. However, the whole interface is a bit bloated and a bit complicated.
The best features for me in the product are that geotagging is very nicely incorporated and rule creation for incoming traffic is very user-friendly.
Advanced load balancing does not affect my application performance; it's very nicely integrated. It's very easy to drop a server from the pool. It has divided features to disable a node and to drop complete traffic from that node at that moment. It's very nice that there are two options for it. When deploying new code, it's very user-friendly and very nicely integrated.
SSL and TLS technology are important for transaction security. Of course, you can't go without them today. It's nice that F5 BIG-IP [Private Offer Only] supports the latest TLS 1.3 and the incoming TLS 1.4, which is not yet widely used.
What needs improvement?
I see a drawback with F5 BIG-IP [Private Offer Only]: pools and nodes are two features that are very similar and shouldn't be divided like that, because they are almost the same thing. There are just a few options that are different. Also, deploying SSL certificates is a bit confusing because there are certificates used for its own intelligence part, called server certificates and client certificates. However, those are not client SSL certificates; they are server SSL certificates, which are used to re-encode instead of doing TLS termination.
The interface to deploy the certificate is also a bit complicated because you need to deploy the certificate, create a profile for the server, and then link that profile to that server. That part could be a bit more intuitive.
For how long have I used the solution?
I started working with F5 BIG-IP [Private Offer Only] two months ago and have that much experience.
What do I think about the stability of the solution?
I would agree that F5 BIG-IP [Private Offer Only] is a 99% stable and reliable product for my use case; it can guarantee a 99.99% uptime SLA, for sure.
What do I think about the scalability of the solution?
We are just using master-slave configuration replication with timed failovers. I would say scalability is also pretty straightforward.
How are customer service and support?
We used our sister company for first-level support, and those are rare situations.
Which solution did I use previously and why did I switch?
I have been using some products similar to F5, and I'd say only HAProxy.
How was the initial setup?
The installation phase and deployment for F5 BIG-IP [Private Offer Only] are pretty straightforward. They offer hardware appliances or virtual appliances, so their offer is complete.
The installation is also pretty straightforward.
I have it on-premise as a virtual appliance.
What about the implementation team?
Our sister company is an integrator for F5.
What was our ROI?
I do see value for money with the product, but I personally prefer to configure things myself and use HAProxy. However, since it was an implementation scenario, that was the main reason it was implemented in a sister company.
What's my experience with pricing, setup cost, and licensing?
When speaking of the price, for its features, I would say it's adequate.
I buy directly from F5.
Which other solutions did I evaluate?
I believe F5 is the best among competitors. There are a few close ones, but it still remains the best tool.
What stands out for me among other competitors is that the price is not too high, but it has the most complete set of features.
What other advice do I have?
The iRules scripting feature is not important to me personally, as I don't use it.
With security in the product, since we use ModSecurity for all our web servers, we are not relying very much on that feature. We are mostly configuring ModSecurity with our custom rules on our web servers.
I would give it a rating of nine out of ten, just because of the interface.
Mayur S
Centralized security and load balancing have improved global SSL offload and routing control
Reviewed on Oct 19, 2026
Review provided by PeerSpot
What is our primary use case?
I use F5 BIG-IP [Private Offer Only] for hosting my application and as a load balancer. I leverage all of its features under the LTM for various application use cases including redirection and host injection. Additionally, I use the WAF module of F5 BIG-IP [Private Offer Only] as part of my application Layer 7 security.
How has it helped my organization?
For SSL, we terminate all of our TLS and SSL transactions on F5 BIG-IP [Private Offer Only]. Any clients accessing the application from any geographic location across the world have their SSL handshake transaction handled by F5, which means there is no load on the backend application servers to handle those transactions. F5 takes care of it, giving us significant flexibility to handle the application and offload all the SSL handling load from the backend servers.
F5 BIG-IP [Private Offer Only] helps us design how much load we need to keep on the system. When there are multiple application servers on the backend within a pool, and the application server team specifies that a particular number of applications should go to Server 1 and a specific number should go to Server 2 based on the capacity or resources of the backend server, we make those decisions accordingly and select the appropriate load balancing method and ratio to be configured. F5 BIG-IP [Private Offer Only] even provides an option for priority group activation, allowing us to run the active standby mechanism on the backend server. In these cases, it gives us very flexible options to choose which method is most beneficial for our application requirements.
What is most valuable?
One of the biggest advantages for me as a customer of F5 BIG-IP [Private Offer Only] is that the product is stable, works as defined for any feature, and its performance is very stable, reliable, and easy to configure. Apart from that, it provides multiple options for customization, making the product very scalable.
Whenever we receive application requirements such as specific redirections, host injections, or any customization at the application level that the team does not want to do on the application side, they request whether F5 BIG-IP [Private Offer Only] can accommodate it. F5 iRule is the custom option that allows us to run scripts and achieve all of our requirements and goals. That is why we use iRule for many different use cases based on requirements.
We are not using TMOS currently in F5 BIG-IP [Private Offer Only]. We use simple iRules, where we can run scripts, create scripts, and achieve all of our use cases.
We are using the WAF module of F5 BIG-IP [Private Offer Only], which is specifically for Layer 7 protection. It safeguards not only OWASP Top 10 signatures but also provides an advanced feature set with the option to configure Layer 7 protection profiles at a granular level. It is also very flexible and scalable in terms of creating custom rules and providing security to our application.
SSL and TLS features in F5 BIG-IP [Private Offer Only] are important to me for transaction security.
What needs improvement?
One of the areas for improvement in F5 BIG-IP [Private Offer Only] is the licensing part, as the cost is comparatively very high. Another consideration is that when you create a support case and need help with iRules, the support team will not assist you because they have kept iRule support up to the customers due to its scalability and scripting nature. If you need help creating an iRule for your specific use cases, that falls under their professional services. The support team will not provide direct help. For creating iRules or similar tasks, you need to work through it yourself to create a script without direct assistance from them. Although they have reference iRules already available on their platform for commonly used cases, for any specific use cases not available there, you need to work on your own.
For how long have I used the solution?
I have been working on F5 BIG-IP [Private Offer Only] for more than eight years.
How are customer service and support?
For break-fixes in F5 BIG-IP [Private Offer Only], the support team is very capable. I would rate them nine out of ten.
How was the initial setup?
There are two sides to the initial setup. If you know how F5 BIG-IP [Private Offer Only] works and how to deploy it, it is very straightforward. If you are new to F5 BIG-IP [Private Offer Only] and installing it for the first time, you definitely need to understand how it works, and it becomes complex at that point because there are different architectures available. You need to decide which architecture is suitable for your needs. In that case, you should know the technicalities and how it works. If you have that knowledge, it is much easier.
What was our ROI?
If you need the flexible option for load balancing with F5 BIG-IP [Private Offer Only] and you need a stable product with reliable performance in a large hosting environment, it is more suitable and gives you a return on investment. However, if you have a very small environment with just five or ten applications, it becomes questionable whether you should proceed because with only four or five applications, it is not as suitable given the high cost. The cost is not based on the number of applications but rather on the license type and which modules you procure. It is a logical decision to determine whether you should proceed with F5 BIG-IP [Private Offer Only] based on your environment.
Which other solutions did I evaluate?
I have reviewed NetScaler ADC, which has similar load balancing features comparable to F5 BIG-IP [Private Offer Only]. Feature-wise, both F5 BIG-IP [Private Offer Only] and NetScaler are similar, but for performance, reliability, and flexibility, F5 BIG-IP [Private Offer Only] is significantly ahead. There is no comparison.
What other advice do I have?
I am a customer of F5 BIG-IP [Private Offer Only] only. We have a cloud provider, but we do not have an F5 BIG-IP [Private Offer Only] environment there. Based on the flexibility, product capacity, and performance of F5 BIG-IP [Private Offer Only], I would give it an overall rating of nine out of ten.
ThameemAnsari1
Custom traffic rules have simplified security management and centralized certificate control
Reviewed on Oct 13, 2026
Review provided by PeerSpot
What is our primary use case?
My use cases for F5 BIG-IP [Private Offer Only] include working on F5 ASM, and I feel the differentiator is their iRule and the detection capability, which will be differentiators compared to others in the market.
How has it helped my organization?
The iRules scripting has helped customize traffic management for my needs by allowing certain customization where we need to do application changes, and we have been able to achieve those use cases without any changes on the application side by modifying everything in the iRule itself.
What is most valuable?
What I appreciate about F5 BIG-IP [Private Offer Only] is the detection capability compared to others in the market, and the way they understand the application, along with the customization that iRule gives, which is far beyond what is available in the market when comparing to their competitors including Radware, Array, and other vendors.
On a scale of one to ten, I would rate F5 BIG-IP [Private Offer Only]'s ability to simplify application delivery as nine, which is the highest rating.
My experience using F5's App Security Manager for safeguarding against threats has been positive.
SSL/TLS features enhance my transaction security because, in my implementations, the customers do not have an HSM; with F5 BIG-IP [Private Offer Only] doing the SSL offloading, all my certificates and keys are stored in one place instead of multiple servers, and I have hardened this appliance, making it feel more secure compared to SSL offloading done on the servers.
From an application load balancing perspective, most of the competition has similar functions, but I do not have many complicated use cases at this time; it works well for me, although I have not explored many of the options available in F5 BIG-IP [Private Offer Only].
What needs improvement?
I would appreciate improvements in the UI because F5 BIG-IP [Private Offer Only]'s traditional UI differs from others that have made their interfaces more user-friendly; F5 BIG-IP [Private Offer Only]'s approach is still traditional, with upgrades that are still manual, while competition has made upgrades easy with one-click processes.
I do not have any specific features that I would want to see included in F5 BIG-IP [Private Offer Only] in the future or enhanced in it at this time.
For how long have I used the solution?
I have been working with F5 BIG-IP [Private Offer Only] for more than five years.
What do I think about the stability of the solution?
Regarding stability, I believe F5 BIG-IP [Private Offer Only] is performing very well compared to the competition.
What do I think about the scalability of the solution?
F5 BIG-IP [Private Offer Only] is scalable.
How are customer service and support?
I would evaluate the technical support as no more than seven on a scale of one to ten.
The tech support could improve in how the issues are handled, as they tend to work on their own terms without taking calls despite escalations, so there should be a way to escalate and troubleshoot over a call.
How was the initial setup?
The initial setup is slightly complicated compared to other solutions.
What was our ROI?
I agree that F5 BIG-IP [Private Offer Only] brings ROI; however, since everyone sees it as a costlier solution, breaking that perception complicates pitching F5 BIG-IP [Private Offer Only] solutions.
What's my experience with pricing, setup cost, and licensing?
My thoughts on the pricing, setup cost, and licensing part of F5 BIG-IP [Private Offer Only] are that for some markets, F5 prices are not competitive with what the competition is offering; although it tries to deliver value, customers perceive F5 BIG-IP [Private Offer Only] as a costlier solution, and to change this perception, F5 should be more aggressive with their pricing model.
What other advice do I have?
I have experience working with firewalls, network security components, and technologies such as SIEM and SOAR similar to F5 BIG-IP [Private Offer Only]. I would rate F5 BIG-IP [Private Offer Only] with an overall rating of eight out of ten.
Anshul Goel
Traffic management has become optimized and supports high-volume applications securely
Reviewed on Sep 11, 2026
Review from a verified AWS customer
What is our primary use case?
I have been a user, mostly in an enterprise customer environment where multiple F5 BIG-IP [Private Offer Only] load balancers were hosted, and we were hosting our applications such as SaaS-based applications, using F5 BIG-IP [Private Offer Only] for load balancing and caching compression, along with all those sorts of features.
What is most valuable?
I was generally involved with LTM and SSL, SSL offloading, caching and compression, and also GTM, which is BIG-IP DNS. We also worked on the same, but I have not worked on the security part. It is just that we had some set ASM profiles that we used to push. My experience is comparatively less on the security side, but mostly on the network side.
F5 BIG-IP [Private Offer Only] certainly helped us to optimize traffic management for our needs. We had a very extensive iRule that we had written on a single virtual server. We used to host thousands of applications on only one VIP, and using the power of iRule, we could host multiple applications on a single address. The performance and everything and the business objectives were met very easily using the same.
We are able to evenly distribute the load between multiple application servers with F5 BIG-IP [Private Offer Only]'s advanced load balancing, and we can apply multiple functionalities such as persistence or if we want to insert any kind of cookie, we can easily do that using F5 BIG-IP [Private Offer Only]'s inbuilt features or via iRule. It has positively affected our application performance and customer experience.
What needs improvement?
I think F5 BIG-IP [Private Offer Only] can be improved, particularly on the metric side. I believe F5 BIG-IP [Private Offer Only] is working on something called F5 Insights, which I think is an upcoming feature. Currently, if you are using a hardware, on-premise load balancer, the metrics are very limited compared to other modern load balancers. There is a need for improvement to get better insights into the application by monitoring observability and all those sorts of things.
For how long have I used the solution?
I have been working with F5 BIG-IP [Private Offer Only] for more than ten years, both with hardware and the virtual editions.
How are customer service and support?
I would rate their technical support an eight out of ten. They are good, but sometimes it is a little difficult to engage them on a call immediately. It does require some process and some time to engage them initially, but once they are connected, it becomes very easy to work through, and we are able to sort out the issues.
Which solution did I use previously and why did I switch?
I have worked with NetScalers as well, and I am currently working with AVI load balancers, a VMware product, so I have worked with a couple of load balancers.
How was the initial setup?
I have seen a couple of deployments using one-arm mode, two-arm mode, and all kinds of deployment across enterprises, so it was straightforward.
What other advice do I have?
F5 BIG-IP [Private Offer Only] TMOS is very easy to use. TMSH is very easy to fetch data, and the CLI is very easy to understand and very helpful for everyone who finds Linux core commands a little difficult. It is a very easy platform to interpret and understand for a beginner as well.
The experience has been good using F5 BIG-IP [Private Offer Only] App Security Manager for safeguarding against threats. We were able to eliminate layer seven attacks by applying various policies and all kinds of security policies on our SaaS application side. I have a little bit less experience with the ASM, as I mentioned earlier, but we did use it. There was a security team within our organization that used it quite extensively.
We do utilize SSL/TLS features. Most of our applications are HTTPS. We offload our SSL certificate, and the certificate management is on our end. The connections from browser to F5 BIG-IP [Private Offer Only] are already encrypted using that, and it is also encrypted back to the backend servers. The speed and the SSL speed that it provides in encryption and decryption is quite good, and it is better if you compare it to any other vendors such as AVI or NetScaler. It is very good compared to other vendors.
I am not much aware of the pricing, but I know it is comparatively expensive than other vendors. However, I think it is value for money. I have not yet had to deal with the part wherein I had to take care of the pricing part, but I know that it is a little higher than the competitors.
F5 BIG-IP [Private Offer Only] is the best option on the market without any question.
Talking about the virtual edition, I am not really sure. We have deployed virtual instances over the Oracle Cloud, and I really do not remember where we purchased it from. I think we downloaded it from the marketplace and probably bought licenses from F5 BIG-IP [Private Offer Only]'s side, but I am not very clear about it.
We have a team of approximately twenty to twenty-five people using F5 BIG-IP [Private Offer Only] in our company. We work across shifts, and everyone who manages the network infrastructure has access, so they are using it to manage.
I cannot think of anything that F5 BIG-IP [Private Offer Only] is not doing right now in terms of the application delivery security module. There are a lot of things in the pipeline. As I mentioned, I have attended a lot of F5 events. F5 BIG-IP [Private Offer Only] is working on integrating monitoring and also the distributed cloud, which can be integrated with your local environment. There is a lot of potential for improvements ahead, but I cannot think of anything right now. I give this review a rating of ten out of ten.
MunmeetDosanjh
Comprehensive security and traffic control have protected our websites and optimized delivery
Reviewed on Sep 08, 2026
Review provided by PeerSpot
What is our primary use case?
We use F5 BIG-IP [Private Offer Only] quite a bit. We are migrating from F5 BIG-IP [Private Offer Only] to the R-Series.
What is most valuable?
We terminate client connections on F5 BIG-IP [Private Offer Only]. We use the SSL profiles on the VIPs for client connections to terminate the client connections.
F5 BIG-IP [Private Offer Only] is an application delivery controller that does what it says on the tin. We don't only use it for our application delivery. We use it as a firewall, we use it as routing, it does a WAF, and it functions beyond just a load balancer. We use a full set of its capabilities.
We use the Application Security Manager, the Advanced WAF as it is called now. We use this for north-south application threats. There is another team that deals with internal threats, but from the outside we use it to secure our websites. It is quite effective.
What needs improvement?
There is always room for improvement. I am uncertain about integration with any other security. We use F5 BIG-IP [Private Offer Only] as a firewall in the perimeter device as well. I am not sure whether putting all eggs in one basket is a good thing. We are trying to integrate it with the FortiGates as the perimeter firewalls with F5 BIG-IP [Private Offer Only], and then the VXLAN integration.
Automation is the big thing. How do you patch your security at the rate of AI? AI is massively involved in exposing security vulnerabilities and attacks as fast as patches are sent out. We are working on a four-weekly or monthly cadence when it used to be three months, four months, or even six months before a patch might affect us. Keeping up is the hard part.
For how long have I used the solution?
We have been using this solution for ten years.
How are customer service and support?
Our support for F5 BIG-IP [Private Offer Only] is very good. We have a very good relationship with the team that supports us.
Which solution did I use previously and why did I switch?
I haven't got much to compare it against. The old technology of the Cisco CSS, Cisco ACE was all command-line driven and quite clunky. F5 BIG-IP [Private Offer Only] is definitely an improvement. I may be biased because I haven't really got anything to compare.
What other advice do I have?
We do use iRules. We work in operations, so it is normally dictated by engineering and the requirements. iRules manipulate the traffic and steer it the right way, and we definitely use them.
We have to have a secure website, so I am not sure about enhanced, but we haven't had a problem with it.
My overall review rating for this solution is nine out of ten.