AWS Partner Marketing Acceleration Program

The AWS Partner Marketing Acceleration Program by Verve Partners is a 6–8 week enablement and coaching initiative designed to help AWS Partners strengthen their marketing strategy, accelerate onboarding, and execute high-impact go-to-market campaigns aligned with AWS.

This program empowers marketing coordinators and partner teams to adopt AWS best practices, leverage co-marketing programs such as MDF, Activate, and the Migration Acceleration Program (MAP), and create differentiated messaging that drives real business results.

Through a blend of hands-on guidance (3 hours per week) and strategic coaching (1 hour per week), participants gain the skills and confidence to plan, execute, and measure marketing activities that generate qualified leads and pipeline growth.

Delivered by Verve Partners, a consultancy specializing in AWS partner enablement and demand generation, this program focuses on helping partners in Latin America and global emerging markets elevate their marketing maturity and build stronger alignment with AWS field teams.

Program Outcomes:

• Accelerate marketing onboarding and AWS program understanding.
• Develop AWS-aligned messaging and GTM positioning.
• Design and launch co-branded campaigns that generate leads and awareness.
• Optimize the use of AWS Market Development Funds (MDF).
• Build collaboration between marketing, sales, and partner management teams.

Program Duration: 6–8 weeks