Values-Driven Voters & Donors: Political & Cause-Based Outreach with AI

Data Axle’s voter and cause-based audience segments enable campaigns, nonprofits, PACs, and advocacy groups to engage individuals based on ideology, values, life stage, and civic behavior. These audiences combine deterministic data with AI-modeled propensities across voting history, donation behavior, attitudes, and media influence. Segments are available as prebuilt or custom-defined.

Data Axle, formerly Infogroup, has been a trusted provider of data-driven solutions since 1972. With coverage of over 95% of U.S. adults and households, we combine deterministic offline sources—voter files, utility connects, real estate, consumer transactions—with attitudinal and behavioral models to deliver enriched, actionable profiles.

What Sets Us Apart:

• Trained on expansive offline PII data, voter files, and modeled behaviors
• Scores each individual (0–1) by issue engagement and ideological alignment
• Combines donation history, lifestyle signals, and civic activity indicators
• Supports scalable segmentation and omnichannel campaign execution
• Custom segmentation available by geography, issue, or demographic profile

Key Attributes

• Voter registration, participation history, and modeled party alignment
• Cause-based donation history and nonprofit engagement
• Political media and content consumption patterns
• Life-stage indicators: students, veterans, parents, retirees, etc.
• Cultural affinity and identity-based alignment
• Neighborhood engagement and hyper-local civic activity

Segment Categories Each category includes multiple AI-scored segments – below are illustrative examples and business applications. New categories are released regularly.

• Ideology-Aligned Voters – Conservative, liberal, independent, or third-party-aligned individuals based on modeled voting behavior and attitudes
  • Use case: Fuel issue- or party-specific awareness, persuasion, and turnout campaigns.
• Cause-Based Donors & Activists – High-propensity supporters of causes like climate, education, gun rights, veterans, healthcare, or equality
  • Use case: Engage for fundraising, volunteering, or petition-based outreach.
• Swing Voters & Persuadables – Individuals with shifting or mixed political leanings
  • Use case: Launch persuasion strategies and high-precision media targeting in swing districts.
• Life Stage-Based Advocacy Segments – Parents, retirees, students, or veterans aligned with policy or legislation themes
  • Use case: Personalize outreach by life context and legislative relevance.
• Media-Aligned & Culturally Affinitive Voters – Voters influenced by content networks or cultural identity (e.g., BLM, Hispanic media, LGBTQIA+)
  • Use case: Boost representation, connection, and trust in culturally relevant campaigns.
• Hyper-Local & Grassroots Mobilizers – Engaged community members active in regional issues, school boards, or neighborhood groups
  • Use case: Power local elections, volunteer efforts, and district-specific visibility.

Key Features

• Individual-level ideological, attitudinal, and donation scoring
• 100+ data sources including voter rolls, civic files, donation databases, and cultural affiliations
• Supports CTV, direct mail, social, OTT, and digital campaign execution
• Custom audience creation by geography, issue vertical, or target region
• Fully compliant with privacy and election marketing regulations

Use Cases

• Launch issue-aligned fundraising and political outreach campaigns
• Activate swing voters or disengaged supporters in local/state elections
• Deliver CTV, social, and email campaigns to ideologically matched targets
• Personalize advocacy appeals for parental rights, veteran support, or education
• Reactivate lapsed donors and voters with personalized re-engagement triggers
• Geo-target grassroots organizers or community-level civic influencers

Next Steps

• Request listing access
• Data Axle team will contact you to finalize audience, data cut, and delivery method / frequency
• Need a Custom Audience? Tailored segments delivered within 5–10 business days

Business Needs

• 360-Degree Customer View
  • Build enriched voter and supporter profiles by integrating issue alignment, donation behavior, and ideological signals—going far beyond party affiliation alone.
• Customer Acquisition
  • Identify individuals most likely to vote, donate, or act on behalf of a cause or party. Use behavioral scores to reach new audiences for civic action, campaign support, or fundraising.
• Demand Forecasting
  • Predict turnout likelihood, donor intent, or grassroots mobilization potential across key districts or cause segments using dynamic AI-modeled scoring.
• Identity Resolution
  • Connect supporter records across channels—social, email, donor databases, and canvassing lists—to maintain persistent targeting and attribution.
• Market Segmentation
  • Build actionable segments by cause (e.g., education, veterans, healthcare), voter behavior, or donation patterns to support multi-tiered outreach strategies.
• Audience Segmentation
  • Model personas like “Faith-Driven Advocates,” “Suburban Swing Voters,” or “Local Donor Activists” for high-precision outreach across political and nonprofit sectors.
• Audience Activation
  • Deploy across CTV, social, direct mail, email, and digital with issue-specific messaging aligned to timing, geography, and intent.