Sold by: Locomizer
Deployed on AWS
This listing contains a sample data for Manchester, UK to demonstrate the Locomizer Audience Profiles - Dynamic Footfall Product, which provides a dynamic analysis of the spatial distribution of the general population (Footfall) and audience composition at any location at any time.
Overview
Use Cases
This data is used by retailers, city planners, local authorities, financial services, and advertisers to discover audiences and their behavioural traits for critical business intelligence applications.
Locomizer Audience Profiles - Dynamic Footfall is built using human mobility data collected from mobile devices where users have provided explicit consent for data to be used in this way. The product contains aggregated data derivatives and adheres to local privacy regulations such as GDPR.
This dataset provides the key footfall metrics at a hexagon level where people spend time and/or money. The metrics are built using the mobile trace data generated by a representative panel of anonymous users. This includes the observed and extrapolated number of users who spent time at the hexagon during a specific period, the number of their signals (observations) at the hexagon, and the footfall data derivatives like reach, dwell-time, score. These metrics are provided for different movement (pedestrian and non-pedestrian) and visitation (residents, workers, transient) modalities. This dataset covers all needs for anyone to measure a specific area's popularity and perform comprehensive data analysis, build attribution and predictive models, and develop applications for retail analytics, city planning, marketing/advertising, financial forecasting risk assessment, etc.
Metadata
| Description | Value |
|---|---|
| Data Format(s) | Tab-separated values (TSV) |
| Geographic Detail | Hexagons Uber H3 level 10 |
| Geographic coverage | Manchester, UK |
| Historical coverage | March, April, May 2023 |
| Universe coverage | N/A |
| Unique identifiers | ADD INFO HERE (e.g. Universal Product Code (UPC): A 12 digit identifier that is uniquely assigned to each trade item) |
| Update frequency | Monthly |
| Update time | N/A |
| File size range | ADD INFO HERE |
| Update Type (Incremental updates vs. Full refresh) | ADD INFO HERE |
| Data Source(s) | GDPR compliant data brokers |
| File size range | 500 - 900MB |
Need Help?
- Please refer to the enclosed LOCOMIZER_Place Profiles_dynamic_footfall_hex_v2024_product_guide.docx for a detailed explanation of dataset,
- If you have questions about our products, contact us using the support information below. Email: info@locomizer.com
207 Regent Street 3rd Floor London W1B 3HH United Kingdom
<www.locomizer.com > Copyright © Locomizer. All rights reserved.
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Locomizer’s Audience Profiles – Dynamic Footfall Product | All historical revisions | All future revisions | Not included | Not included |