Mobility/Location data is gathered from location-aware mobile apps using an SDK-based implementation. All users explicitly consent to allow location data sharing using a clear opt-in process for our use cases and are given clear opt-out options. Factori ingests, cleans, validates, and exports all location data signals to ensure only the highest quality of data is made available for analysis.

Record Count:90 Billion+ Capturing Frequency: Once per Event Delivering Frequency: Once per Day Updated: Daily

Mobility Data Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as country location, MAU, DAU & Monthly Location Pings.

Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited interval (daily/weekly/monthly/quarterly).

Use Cases: Consumer Insight: Gain a comprehensive 360-degree perspective of the customer to spot behavioral changes, analyze trends and predict business outcomes. Market Intelligence: Study various market areas, the proximity of points or interests, and the competitive landscape. Advertising: Create campaigns and customize your messaging depending on your target audience's online and offline activity. Retail Analytics Analyze footfall trends in various locations and gain understanding of customer personas.